Ecommerce Martech Services to Power Your Campaign & Results
Marketing technology, or martech, helps you power your marketing strategies and maximize your results. By investing in ecommerce martech services from WebFX, you’ll gain access to an award-winning team to help you use industry-leading technology to make smarter marketing decisions that boost your sales and revenue.
Explore ecommerce martech services from WebFX
$875 / month
- 10,000 first-party data profiles
- 250,000 non-marketing customer journeys
- 300 calls tracked
- 8 lookalike or custom audiences
$1,375 / month
- 15,000 first-party data profiles
- 500,000 non-marketing customer journeys
- 300 calls tracked
- 15 lookalike or custom audiences
Industry-leading ecommerce martech services that drive sales and revenue
Our ecommerce martech plans refine your marketing processes and automate your tasks so you can implement, manage, and optimize your marketing campaigns with ease.
Keep reading to learn more about our ecommerce marketing technology services and why WebFX is one of the best ecommerce martech agencies in the world.
Ready to speak with us straight away? Chat with us by calling 888-601-5359 or contact us online to discuss the needs and goals of your business with one of our strategists. We can’t wait to help your business reach new heights!
We foster and form long-term partnerships so that your business has long-term results.
Over 90% of WebFX clients continue partnering with us into year 2 of their campaign.Hear From Our Happy Customers
“WebFX proved to be a great resource for our small business. As an eCommerce site, we rely on accurate Analytics data to make business decisions. But understanding Google Analytics can be difficult for non-experts. WebFX made sure we had a complete Google Analytics set up and that we understood how to use the data to benefit our business. Thanks!”
WebFX ecommerce martech plans
Find the perfect ecommerce martech services plan for your business below:
|Customer Data Platform|
|Customer360FX Unified Customer Journeys + Automated Segmentation|
Combines disjointed customer data into unified customer journeys enriched with additional purchased data fields for real-time audience segmentation
Benchmark lift: 20%
|First-Party Data Profiles|
For audiences which sync to revenue driving marketing automation tools
|Up to 10,000||Up to 15,000||Up to 100,000|
|Auto-management of Contact Status|
Contacts with no touchpoints (website visits, calls, etc) within 12 months automatically switch to inactive.
|& Up to 250,000 non-marketing customer journeys||& Up to 500,000 non-marketing customer journeys||& Up to 1,000,000 non-marketing customer journeys|
Bulk upload CRM closed lead data for reporting and deduplicate existing clients from new lead reporting
Options such as MQL, SQL, Won/Lost to refine lead generation machines and audience segmentation
Marketing + Sales CRM with Integrated Marketing Channel Attribution for Closed-Loop ROI
|3 seats||5 seats||Unlimited seats|
|SchedulerFX automated calendar booking system||Up to 10 Calendars||Up to 10 Calendars||Up to 50 Calendars|
|– IntegrationsFX Conversion Based Smart Bidding|
The set up, ongoing monitoring, & debugging of data pipelines to send offline conversions to Google, YouTube Ads, Bing, and/or Microsoft Ads to improve their machine learning algorithm for your campaigns, saving you ad spend budget and accelerating new customer acquisition. (Minimum of 25-30 conversions per month needed)
|Available to WebFX Paid Search Clients||Available to WebFX Paid Search Clients||Available to WebFX Paid Search Clients|
|– IntegrationsFXLookalike + Custom Audiences Continually Updated|
The set up, ongoing monitoring, & debugging of data pipelines to send contacts to Google, YouTube Ads, Bing, and/or Microsoft Ads to create lookalike and/or custom audiences. (Minimums differ per platform, but typically 1,000 active contacts are needed to use an audience)
|Available to WebFX Paid Search Clients – Up to a total of 8 audiences||Available to WebFX Paid Social Clients – Up to a total of 15 audiences||Available to WebFX Paid Social Clients – Up to a total of 30 audiences|
|– IntegrationsFX CRM: Attribution, Closed-Loop Reporting, and Audience Segmentation|
Bidirectional CRM connection to append marketing data [4 fields total: source, medium, utm_parameters, and notes (to include: entry page, link to full lead journey/call transcript)] to CRM leads, and query back lead status and revenue for Customer360FX Contacts and Automated Audiences
|– IntegrationsFXCRM: New Contact Creation|
Bidirectional CRM connection to create new leads in CRM tracked by MarketingCloudFX, and query back lead status + revenue for Customer360FX and Automated Audiences
|IntegrationsFX: Additional Unidirectional Data Pipelines|
Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data into MarketingCloudFX
Up to a total of 3 Unidirection IntegrationsFX Data Pipelines
Up to a total of 6 Unidirection or Bidirectional IntegrationsFX Data Pipelines
Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines
|IntegrationsFX: Additional Bidirectional Data Pipelines|
Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data between MarketingCloudFX and the original MarTech tool.
|Yes – Up to a total of 6 Unidirection or Bidirectional IntegrationsFX Data Pipelines||Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines|
|– IntegrationsFX ERP Closed-Loop Reporting + Audience Segmentation|
Additional data connectors for supported ERPs + Accounting systems such as NetSuite, Sage, Quickbooks, FreshBooks, Clover, etc.
|Yes – Up to a total of 6 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations]||Yes – Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines including Enterprise ERPs such as Oracle E-Business Suite, SAP, ADP Wisely, and Microsoft Dynamics Business Central|
|– IntegrationsFX | Data Warehouse Synchronization Integration: AWS Redshift, Snowflake, BigQuery, etc||Yes – Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines|
|Measurement, Insights + ROI|
Identity resolution for B2B visitors with basic data enrichment to support sales teams and smarter marketing automation campaigns
Benchmark lift: 20%
|– Standard Company Enrichment|
3rd party data purchased from leading providers to enrich missing or incomplete firmographic data points such as Location, Industry, Number of Employees, Domain and Annual Sales.
|– Enterprise Company Enrichment|
Additional 3rd party data purchased from leading providers such as Year Founded, Company Description, Phone Number, Facebook URL, etc.
Omnichannel lead journey tracking and scoring for form submissions, live chats, and microconversions.
|– Standard Lead Enrichment|
Enhanced firmographic + demographic data for automated audience creation such as age, location, employer, occupation, home value, social media profiles, etc.
|– Enterprise Lead Enrichment|
Higher match rate for enriched firmographic + demographic data and additional data points such as cell phone number, marital status, etc
|– Advanced spam filtering|
Automatically filters leads from blacklisted IP addresses
|– Converted lead videos|
Watch the website actions prior to the visitor converting
Coming Q3 2022
Automated call tracking + recording for ROI measurement
|300 calls tracked / mo||300 calls tracked / mo||1,000 calls tracked / mo|
Channel-specific call tracking numbers
|12 unique numbers||12 unique numbers||50 unique numbers|
|– Standard Call Enrichment|
Caller location for automated audience creation
|– Enterprise Call Enrichment|
Enhanced firmographic + demographic data for automated audience creation such as age, employer, occupation, home value, social media profiles, etc.
Caller and agent sentiment analysis and intent powered by Google AI
|10 enhanced calls / mo||300 enhanced calls / mo||1,000 enhanced calls / mo|
ROI + CPL Dashboarding with automated ad spend tracking for cost per lead analysis per MROI Channel
|Revenue Acceleration & Forecasting|
Multi-device programmatic advertising based on CRM and visitor data
Benchmark lift: 8% increase in closed sales
|Yes – Available for WebFX Paid Search and Paid Social Clients||Yes – Available for WebFX Paid Search and Paid Social Clients||Yes – Available for WebFX Paid Search and Paid Social Clients|
Competitor website changes tracking and strategy monitoring
Location data accuracy reports for increasing maps visibility
Benchmark lift: 12% increase in local leads
On-demand email sending with real-time audience syncing from Customer360FX
Benchmark lift: 16% increase in leads
Smart email campaigns using real-time audience syncing from Customer360FX automated segmentation to build relationships with leads before they ever consider a competitor.
Benchmark lift: 14% increase in sales
Drag n drop page builder to rapidly deploy high converting landing pages
Benchmark lift: 11% increase in leads
|ML, Smarter Content & Buyer Journey|
Real-time insights to which content types provide the highest value for your website.
IBM Watson-powered, SEO content creation and evaluation tool to outrank competitors
Benchmark lift: 10% increase in organic traffic
User intent for content marketing search engine ranking analysis powered by IBM Watson
Benchmark lift: 8% increase in organic traffic
|5 reports / mo||10 reports / mo||Unlimited reports|
Customize demographic & firmographic audience journeys
Benchmark lift: 11% increase in conversions
Boost your online credibility and local leads, and gain visibility to customer experiences through this review collection software.
|Up to 3 locations||Up to 3 locations||Up to 25 locations|
|Personalized Onboarding & MarTech Strategy|
|Contacts imported from legacy software systems|
|Onboarding + performance implementation w/ Strategic MarTech Specialist||3 calls during first year onboarding||3 calls during first year onboarding||4 calls during first year onboarding|
|Annual MarTech Specialist Consultations||1 / year||2 / year||4 / year|
|On-going Data Architect Support Queue Access||Up to 4 hours / year||Up to 6 hours / year||Up to 20 hours / year|
|Dedicated MarTech Expert|
|Execution of MarTech FuelFX Assets||3 per quarter /12 per year|
|Standard Monthly Licensing Cost||$875||$1,375||$5,975|
|Existing Monthly Customer Cost||$500||$1,000||$4,975|
Meet MarketingCloudFX — Your all-in-one ecommerce martech platform
MarketingCloudFX is our in-house ecommerce martech platform. Powered by IBM Watson, MarketingCloudFX enables you to streamline your marketing processes. It also helps you manage multiple digital marketing strategies to drive the best possible results for your business.
Check out some of the main features of MarketingCloudFX below:
Customer360FX is a customer data platform (CDP) that enables you to collect and analyze essential data from your current and potential customers. With Customer360FX, you can ensure that your marketing messages reach your ideal customers at the right time to maximize your sales and revenue.
PersonalizeFX helps you create personalized marketing messages across your website and campaigns that will resonate with your target audience. With PersonalizeFX, it’s easy to encourage more consumers to convert into paying customers.
With LeadManagerFX, you can track and manage essential information about your leads. You can discover a lead’s journey from awareness to conversion, see how a lead arrived on your website, view which pages they visited, and much more.
With LeadNurtureFX, you can launch intelligent, data-driven lead nurturing strategies to encourage your leads to convert into paying customers. LeadNurtureFX helps you implement personalized lead nurturing strategies that resonate with individual consumers so you can boost your sales and revenue.
CallTrackerFX enables you to track the sources of your phone calls so you can see which strategies drive the most leads and calls for your company. You can also use CallTrackerFX to view call transcripts so you can improve your processes to drive better results in the future.
With AnalyticsFX, you can track the performance of your ecommerce website in popular search engines like Google. Use AnalyticsFX to view your current keyword rankings and receive data-driven optimizations to help you reach the top of the search results.
Maximize your positive online reviews with ReviewAccelerationFX. ReviewAccelerationFX helps you increase positive reviews on your website to drive more conversions and sales for your business.
Use VisitorRecorderFX to access website visitor recordings and see how your current and potential customers interact with your site. With VisitorRecorderFX, you can use your discoveries to optimize your website to make it easier for users to contact or purchase products on your site.
As a result, you can drive more leads and conversions for your company.
Make Better Decisions.
We use IBM Watson to help power client campaign analyses.
Want detailed information about your campaign? You got it.Learn More
Time On Site
What do ecommerce marketing technology services from WebFX include?
At WebFX, we offer a variety of ecommerce martech services and plans to fit your business’s unique needs and budget.
Explore what you can expect our services to include below:
450 ecommerce marketing technology experts
When you invest in ecommerce martech plans from WebFX, you gain access to an award-winning team of over 450 ecommerce marketing experts.
Whether you run into an issue with our martech software or need assistance to drive better results with your marketing strategies, our team is here to help. From fixing IT issues to maximizing your revenue with our MarketingCloudFX platform, our experts can help you do it all.
Dedicated account manager
At WebFX, we know how important it is to have a dedicated point of contact for any questions you might have. That’s why when you partner with WebFX, you get access to a dedicated account manager for your campaign.
Your account manager will help guide you through your marketing strategies, optimization process, and answer your questions. As a result, you won’t have to worry about being bounced around to multiple team members or departments when you need assistance.
Our ecommerce marketing technology services also include comprehensive reports so you can easily track the results of your digital marketing strategies. With MarketingCloudFX, you can track essential campaign metrics for your marketing campaigns, from social media marketing to SEO.
Plus, your account manager will also provide you with reports and explain the ins and outs of your results. You can then optimize your strategies to drive more sales and revenue for your business in the future.
All WebFX campaigns include:
One dedicated account manager
Leverage of MarketingCloudFX
Access to 450+ industry experts
Transparent project management schedule
Free call and lead tracking
Why invest in ecommerce martech services from WebFX?
So, why invest in ecommerce martech services from WebFX? Find out below why businesses choose WebFX over other agencies:
We know how to drive results
At WebFX, we know how important it is for your ecommerce martech to drive impressive results for your business. That’s why our team focuses on helping your company achieve the highest possible return on investment (ROI) for your efforts.
In the past few years, we’ve helped businesses just like yours achieve the following results:
- Drive over $3 billion in revenue
- Generate more than 7.8 million leads
- Process over 12.9 million transactions
- Receive more than 5.2 million phone calls
Do you want to learn more about how we’ve helped clients in various industries achieve and exceed their business goals? Then check out our extensive case studies!
Our digital marketing campaigns impact the metrics that improve your bottom line.See More Results
WebFX has driven the following results for clients:
In client revenue
Leads for our clients
Client phone calls
We are a full-service ecommerce digital marketing agency
In addition to providing ecommerce marketing technology plans, we also offer the following digital marketing services:
- Amazon marketing
- Social media marketing
- Content marketing
- Email marketing
- Web design
- Web development
- And more
With WebFX, you say goodbye to juggling multiple agencies and tools for all of your marketing needs and say hello to your all-in-one digital marketing solution.
We have over 25 years of experience perfecting our marketing technology and solutions
At WebFX, our team has over 25 years of experience perfecting our ecommerce martech software and digital marketing solutions. That means you can rest easy knowing that your martech platform, MarketingCloudFX, is designed to drive the best results for your business.
We use data and advanced artificial intelligence (AI) to power your marketing strategies and software so you can earn the highest ROI for your efforts to help your business grow.
Time to Level Up Your Sales
Our long list of services helps you grow every aspect of your business with marketing strategies that are proven to increase bottom-line metrics like revenue and conversions.
In the past 5 years, we’ve managed more than 12.9 MILLION transactions across our client base.
Drive more revenue with ecommerce martech services from WebFX
If you’re looking for data-driven ecommerce marketing technology services that can help you drive more sales and revenue, look no further than WebFX.
When you partner with WebFX, you partner with an agency with more than 25 years of experience crafting industry-leading technology and revenue-driving strategies that help ecommerce businesses sell more of their products online.
Our team of over 450 ecommerce marketing experts will help you get the most out of your martech to earn the highest possible ROI for your business.