Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Ecommerce Martech Services to Power Your Results
Marketing technology, or martech, helps you power your marketing strategies and maximize your results. By investing in ecommerce martech services from WebFX, you’ll gain access to an award-winning team to help you use industry-leading technology to make smarter marketing decisions that boost your sales and revenue.
What do our ecommerce martech services include?
At WebFX, we offer a variety of ecommerce martech services and plans to fit your business’s unique needs and budget. Explore what you can expect our services to include below.
- 500 ecommerce marketing technology experts
- Dedicated account manager
- Comprehensive reports
- And more!
500 ecommerce marketing technology experts
500 ecommerce marketing technology experts
When you invest in ecommerce martech plans from WebFX, you gain access to an award-winning team of over 500 ecommerce marketing experts.
Whether you run into an issue with our martech software or need assistance to drive better results with your marketing strategies, our team is here to help. From fixing IT issues to maximizing your revenue with our MarketingCloudFX platform, our experts can help you do it all.
Dedicated account manager
Dedicated account manager
At WebFX, we know how important it is to have a dedicated point of contact for any questions you might have. That’s why when you partner with WebFX, you get access to a dedicated account manager for your campaign.
Your account manager will help guide you through your marketing strategies, optimization process, and answer your questions. As a result, you won’t have to worry about being bounced around to multiple team members or departments when you need assistance.
Comprehensive reports
Comprehensive reports
Our ecommerce marketing technology services also include comprehensive reports so you can easily track the results of your digital marketing strategies. With MarketingCloudFX, you can track essential campaign metrics for your marketing campaigns, from social media marketing to SEO.
Plus, your account manager will also provide you with reports and explain the ins and outs of your results. You can then optimize your strategies to drive more sales and revenue for your business in the future.
And more!
And more!
Technology for Smarter Marketing
MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
With 20+ different features, this client-exclusive platform makes it easier than ever to track digital marketing performance and make strategic decisions.
20%
$500K+
1+ billion
20%
$500K+
1+ billion
Transparent Martech Pricing for Ecommerce Businesses
Custom Marketing Automation Plans
Starting at
$675 / month
How we determine pricing
Data Capacity and Volume
You and your WebFX strategist will discuss your team’s usage needs. Pricing will vary based on the ability to manage more contacts, send more emails, and track more calls and visitor recordings.
Integration Capabilities
Our DataTech team will get your technologies integrated with one another. If your business is also going to be using your data for digital advertising, this could affect your custom web strategy.
Advanced Features and Support
Your monthly fee may vary if your business is looking for more advanced personalization, enhanced lead scoring, greater consulting support, exclusive features, and specialized asset execution.
Included in all marketing automation plans:
- Automate marketing campaigns
- Unify sales and marketing data
- Optimize ad spend using AI
- Automate marketing attribution
- Monitor competitor changes
- Streamline tech stack
- Launch omnichannel strategies
- Sync data with third-party tools
- Monitor competitor changes
- Closed-loop call, lead, customer journey, and revenue tracking
Your search for ecommerce martech services ends here
Find out why businesses choose to partner with WebFX:
We know how to drive results
At WebFX, we know how important it is for your ecommerce martech to drive impressive results for your business. That’s why our team focuses on helping your company achieve the highest possible return on investment (ROI) for your efforts. Do you want to learn more about how we’ve helped clients in various industries achieve and exceed their business goals? Then check out our extensive case studies!
We are a full-service ecommerce digital marketing agency
WebFX is a full-service ecommerce digital marketing agency. Whether you need assistance with your pay-per-click (PPC) ads or perfecting your content marketing strategy, we’ve got you covered. With WebFX, you say goodbye to juggling multiple agencies and tools for all of your marketing needs and say hello to your all-in-one digital marketing solution.
We have over 28 years of experience
At WebFX, our team has over 28 years of experience perfecting our ecommerce martech software and digital marketing solutions. That means you can rest easy knowing that your martech platform, MarketingCloudFX, is designed to drive the best results for your business. We use data and advanced artificial intelligence (AI) to power your marketing strategies and software, so you can earn the highest ROI for your efforts to help your business grow.
Pricing custom to you.
Starting at $675 per month.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 25% greater marketing ROI with WebFX’s web marketing services
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
Meet MarketingCloudFX — Your all-in-one ecommerce martech platform
MarketingCloudFX is our in-house ecommerce martech platform. Powered by IBM Watson, MarketingCloudFX enables you to streamline your marketing processes. It also helps you manage multiple digital marketing strategies to drive the best possible results for your business.
Check out some of the main features of MarketingCloudFX below:
- Customer360FX
- PersonalizeFX
- LeadManagerFX
- LeadNurtureFX
- CallTrackerFX
- AnalyticsFX
- ReviewAccelerationFX
- VisitorRecorderFX
Customer360FX
Customer360FX
Customer360FX is a customer data platform (CDP) that enables you to collect and analyze essential data from your current and potential customers. With Customer360FX, you can ensure that your marketing messages reach your ideal customers at the right time to maximize your sales and revenue.
PersonalizeFX
PersonalizeFX
PersonalizeFX helps you create personalized marketing messages across your website and campaigns that will resonate with your target audience. With PersonalizeFX, it’s easy to encourage more consumers to convert into paying customers.
LeadManagerFX
LeadManagerFX
With LeadManagerFX, you can track and manage essential information about your leads. You can discover a lead’s journey from awareness to conversion, see how a lead arrived on your website, view which pages they visited, and much more.
LeadNurtureFX
LeadNurtureFX
With LeadNurtureFX, you can launch intelligent, data-driven lead nurturing strategies to encourage your leads to convert into paying customers. LeadNurtureFX helps you implement personalized lead nurturing strategies that resonate with individual consumers so you can boost your sales and revenue.
CallTrackerFX
CallTrackerFX
CallTrackerFX enables you to track the sources of your phone calls so you can see which strategies drive the most leads and calls for your company. You can also use CallTrackerFX to view call transcripts so you can improve your processes to drive better results in the future.
AnalyticsFX
AnalyticsFX
With AnalyticsFX, you can track the performance of your ecommerce website in popular search engines like Google. Use AnalyticsFX to view your current keyword rankings and receive data-driven optimizations to help you reach the top of the search results.
ReviewAccelerationFX
ReviewAccelerationFX
Maximize your positive online reviews with ReviewAccelerationFX. ReviewAccelerationFX helps you increase positive reviews on your website to drive more conversions and sales for your business.
VisitorRecorderFX
VisitorRecorderFX
Use VisitorRecorderFX to access website visitor recordings and see how your current and potential customers interact with your site. With VisitorRecorderFX, you can use your discoveries to optimize your website to make it easier for users to contact or purchase products on your site.
FAQs about ecommerce martech services
What is martech for ecommerce?
Ecommerce martech is any digital tool to help you market your business online. This can include helping with automating marketing processes, designing advertising assets, managing leads, creating content and more.
Why invest in ecommerce martech services?
Our ecommerce martech plans refine your marketing processes and automate your tasks so you can implement, manage, and optimize your marketing campaigns with ease.
With our marketing software, MarketingCloudFX, you can collect customer and audience data, analyze essential campaign metrics, personalize your strategies, and more.
WebFX ecommerce martech plans
Find the perfect ecommerce martech services plan for your business below:
| Features | Foundation | Data Professional | Innovator | Innovator VIP |
|---|---|---|---|---|
| Customer Data Platform | ||||
| Customer360FX Unified Customer Journeys + Automated Segmentation Combines disjointed customer data into unified customer journeys enriched with additional purchased data fields for real-time audience segmentation Benchmark lift: 20% | ||||
| First-Party Data Profiles For audiences which sync to revenue driving marketing automation tools | Up to 20,000 contacts / 160,000 emails/mo | Up to 50,000 contacts / 400,000 emails/mo | Up to 100,000 contacts / 800,000 emails/mo | Up to 250,000 contacts / 2,000,000 emails/mo |
| CSV Upload Bulk upload CRM closed lead data for reporting and deduplicate existing clients from new lead reporting | ||||
| Lead Statuses Options such as MQL, SQL, Won/Lost to refine lead generation machines and audience segmentation | ||||
 Nutshell Pro Marketing + Sales CRM with Integrated Marketing Channel Attribution for Closed-Loop ROI Our proprietary CRM software that powers over $600 million in annual sales for clients | 10 Pro Nutshell seats | 20 Pro Nutshell seats | 40 Pro Nutshell seats | Unlimited Pro Nutshell seats |
Connect with your CRM contacts with 1-to-1 via text messages. Included # of outbound SMS/month for each Nutshell seat | 150 outbound SMS per user, for a shared pool of up to 1,500 per month for your 10 users | 150 outbound SMS per user, for a shared pool of up to 3,000 per month for your 20 users | 150 outbound SMS per user, for a shared pool of up to 6,000 per month for your 40 users | 150 outbound SMS per user, with your unlimited users |
| Nutshell Onboarding
Onboarding with a Nutshell CRM Subject Matter Expert (SME) from the Nutshell team will provide demos, build CRM workflow/pipeline stages. | Up to 4 hours of CRM Onboarding Support & Consulting | Up to 4 hours of CRM Onboarding Support & Consulting | Up to 6 hours of CRM Onboarding Support & Consulting | Up to 12 hours of CRM Onboarding Support & Consulting |
| SchedulerFX automated calendar booking system | Up to 20 Calendars | Up to 20 Calendars | Up to 50 Calendars | Unlimited Calendars |
| – IntegrationsFX Conversion Based Smart Bidding The set up, ongoing monitoring, & debugging of data pipelines to send offline conversions to Google, YouTube Ads, Bing, and/or Microsoft Ads to improve their machine learning algorithm for your campaigns, saving you ad spend budget and accelerating new customer acquisition. (Minimum of 25-30 conversions per month needed) | Available to WebFX Paid Search Clients | Available to WebFX Paid Search Clients | Available to WebFX Paid Search Clients | Available to WebFX Paid Search Clients |
| – IntegrationsFXLookalike + Custom Audiences Continually Updated The set up, ongoing monitoring, & debugging of data pipelines to send contacts to Google, YouTube Ads, Bing, and/or Microsoft Ads to create lookalike and/or custom audiences. (Minimums differ per platform, but typically 1,000 active contacts are needed to use an audience) | Available to WebFX Paid Search Clients – Up to a total of 15 audiences | Available to WebFX Paid Social Clients – Up to a total of 30 audiences | Available to WebFX Paid Social Clients – Up to a total of 50 audiences | Available to WebFX Paid Social Clients – Up to a total of 100 audiences |
| – IntegrationsFX CRM: Attribution, Closed-Loop Reporting, and Audience Segmentation Bidirectional CRM connection to append marketing data [4 fields total: source, medium, utm_parameters, and notes (to include: entry page, link to full lead journey/call transcript)] to CRM leads, and query back lead status and revenue for Customer360FX Contacts and Automated Audiences | ||||
| – IntegrationsFX CRM: New Contact Creation Bidirectional CRM connection to create New leads in CRM tracked by MarketingCloudFX, and query back lead status + revenue for Customer360FX and Automated Audiences | ||||
| IntegrationsFX: Additional Unidirectional Data Pipelines Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data into MarketingCloudFX | Up to a total of 2 Unidirection IntegrationsFX Data Pipelines | Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines |
| IntegrationsFX: Additional Bidirectional Data Pipelines Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data between MarketingCloudFX and the original Martech tool. | Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Yes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Yes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines | |
| – IntegrationsFX ERP Closed-Loop Reporting + Audience Segmentation Additional data connectors for supported ERPs + Accounting systems such as NetSuite, Sage, Quickbooks, FreshBooks, Clover, etc. | Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations] | Yes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations] | Yes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines including Enterprise ERPs such as Oracle E-Business Suite, SAP, ADP Wisely, and Microsoft Dynamics Business Central | |
| – IntegrationsFX | Data Warehouse Synchronization Integration: AWS Redshift, Snowflake, BigQuery, etc | By Quote | |||
| Pipeline Consulting & Engineering Time Data pipeline consultant and engineering time spent building new pipelines or customizing existing IntegrationsFX data pipelines for custom client requirements. | Up to 25 hours / year | Up to 50 hours / year | ||
| Measurement, Insights + ROI | ||||
| CompanyTrackerFX Identity resolution for B2B visitors with basic data enrichment to support sales teams and smarter marketing automation campaigns Benchmark lift: 20% | ||||
| – Standard Company Enrichment 3rd party data purchased from leading providers to enrich missing or incomplete firmographic data points such as Location, Industry, Number of Employees, Domain and Annual Sales. | ||||
| New Contact & Prospect Lookup (Monthly Credits) Access professional profiles, including job title, work experience, education, LinkedIn profile, etc. Includes The ability to export resolved professional contacts. | Total of 10 credits per month (5 for ProspectorFX & 5 for CompanyTrackerFX Pro) | Total of 300 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro) | Total of 800 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro) | Total of 2,000 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro) |
| – CompanyTrackerFX Pro: Employee Resolution Contact info for ICPs working at the companies that visit your website. Average match rate of ~35% of resolved from anonymously resolved companies visiting your website, who have buying intent | ||||
| – ProspectorFX: Contact & Company Search ProspectorFX allows you to search and filter for prospective new customers from a database of over 400 million profiles based on your ideal customer persona. Use credits to reveal the phone, email, and social touchpoints of your most desired matches. | ||||
| LeadManagerFX Omnichannel lead journey tracking and scoring for form submissions, live chats, and microconversions. | ||||
| Advanced Spam Filtering Automatically filters leads from blacklisted IP addresses | ||||
| Visitor Recordings: Converted lead videos Watch the website actions prior to the visitor converting | Up to 250 web conversion journeys recorded | Up to 500 web conversion journeys recorded | Up to 1,000 web conversion journeys recorded | Up to 5,000 web conversion journeys recorded |
| LeadScorerFX Standard Close more leads in less time with lead scoring customized to your business | ||||
| CallTrackerFX: Tracked Monthly Calls Automated call tracking + recording for ROI measurement | 750 calls tracked / mo | 2,500 calls tracked / mo | 5,000 calls tracked / mo | 10,000 calls tracked / mo |
| CallTrackerFX: Unique Call Tracking Numbers Channel-specific call tracking numbers | 25 unique numbers | 50 unique numbers | 75 unique numbers | 150 unique numbers |
| Standard Call Enrichment Caller location for Automated Audience Creation | ||||
| Enterprise Call Enrichment Enhanced firmographic + demographic data for Automated Audience Creation such as age, employer, occupation, home value, social media profiles, etc. | ||||
AIConversationsFX  Caller and agent sentiment analysis and intent powered by Google AI | ||||
| DataEnrichmentFX: Enriched Contacts & Leads | ||||
| – Contact & Lead Enrichment: Web Leads, Callers, Contacts, & Email Lists (Monthly Enrichments) Enhanced firmographic and demographic data to enrich incoming leads (including list uploads) for sales support and marketing segmentation. | Up to 2,000 enrichments / mo | Up to 5,000 enrichments / mo | Up to 15,000 / mo | Up to 40,000 / mo |
| – B2B-to-B2C Secondary Email Resolution & B2C-to-B2B Secondary Email Resolution | ||||
| – B2C CallTrackerFX Leads: Reverse Phone # Lookup | ||||
| LeadScorerFX Pro LeadScorerFX Pro utilizes data Enrichment fields for Enhanced lead scoring calculations and measurements. | ||||
| MROIDashboardFX ROI + CPL Dashboarding with automated ad spend tracking for cost per lead analysis per MROI Channel | ||||
| Revenue Acceleration & Forecasting | ||||
| AdTechFX Multi-device programmatic advertising based on CRM and visitor data Benchmark lift: 8% increase in closed sales | Yes – Available for WebFX Paid Search and Paid Social Clients | Yes – Available for WebFX Paid Search and Paid Social Clients | Yes – Available for WebFX Paid Search and Paid Social Clients | Yes – Available for WebFX Paid Search and Paid Social Clients |
| PlaybookFX Big data insights & PredictionGeniusFX forecasts identify the most effective path for revenue growth | ||||
| CompetitorSpyFX: Up to 5 Competitors Tracked Competitor website changes tracking and strategy monitoring | ||||
| LocalFX Location data accuracy reports for increasing maps visibility Benchmark lift: 12% increase in local leads | ||||
| EmailMarketingFX On-demand email sending with real-time audience syncing from Customer360FX Benchmark lift: 16% increase in leads | Up to 160,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 400,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 800,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 2,000,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) |
| FunnelsFX Drag n drop page builder to rapidly deploy high converting landing pages Benchmark lift: 11% increase in leads | ||||
| ML, Smarter Content & Buyer Journey | ||||
| ContentAnalyticsFX Real-time insights to which content types provide the highest value for your website. | ||||
| ContentGeniusFX IBM Watson-powered, SEO content creation and evaluation tool to outrank competitors Benchmark lift: 10% increase in organic traffic | ||||
| DeepLearningFX User intent for content marketing search engine ranking analysis powered by IBM Watson Benchmark lift: 8% increase in organic traffic | 5 reports / mo | 10 reports / mo | 25 reports / mo | Unlimited reports |
| PersonalizeFX Customize demographic & firmographic audience journeys Benchmark lift: 11% increase in conversions | Up to 15 demographic, firmographic, or audience segments can be personalized | Up to 30 demographic, firmographic, or audience segments can be personalized | Up to 60 demographic, firmographic, or audience segments can be personalized | Unlimited demographic, firmographic, or audience segments can be personalized |
| ReviewAccelerationFX Boost your online credibility and local leads, and gain visibility to customer experiences through this review collection software. | Up to 3 locations | Up to 5 locations | Up to 10 locations | Up to 25 locations |
| Personalized Onboarding & Martech Strategy | ||||
| Contacts imported from legacy software systems | ||||
| Onboarding + performance implementation w/ Strategic Martech Specialist | 3 calls during first year onboarding and up to 10 hours of consulting, auditing, implementation and setup | 3 calls during first year onboarding and up to 15 hours of consulting, a |