SEO for Exercise Equipment Companies: 4 Strategies to Boost Your Rankings

Are you wondering how to boost online visibility for your exercise equipment company on search engines like Google? With SEO for exercise equipment companies, you can improve brand visibility by increasing your rank in relevant search results.

On this page, we’ll explain the ins and outs of SEO and how it can benefit your business. Plus, we’ll take you through our favorite SEO strategies for exercise equipment companies to help you boost your search engine rankings and guide more prospects to discover your business online.

Just keep reading to learn more!

And if you’re ready to get started with a revenue-driving SEO strategy straight away, WebFX can help! WebFX is a top SEO agency with over 25 years of experience implementing and managing custom SEO strategies that help businesses just like yours achieve incredible results.

We’ve already helped clients drive over $3 billion in revenue, and we can help your exercise equipment company boost sales and revenue too. Learn more about our SEO services by calling 888-601-5359 or contacting us online. We can’t wait to hear from you!

Independent research from Clutch has named WebFX the

top SEO company in the United States.

Clutch has personally interviewed more than 250 WebFX clients to discuss their experience partnering with us.

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What is SEO for exercise equipment companies?

SEO for exercise equipment companies is a digital marketing strategy that focuses on building your website’s presence in search engines like Google and Bing. SEO involves various techniques and strategies to help your website rank higher in search engine results pages (SERPs).

As a result, an SEO strategy can help you increase your rankings so more potential customers and clients can find your business when they search for keywords and phrases related to exercise equipment.

3 significant benefits of SEO for exercise equipment companies

There are many benefits your business can enjoy from investing in an SEO strategy. Here are three significant benefits of SEO for exercise equipment companies:

1. Outrank your competitors

Staying one step ahead of your biggest competitors is essential to continuously drive revenue for your exercise equipment company. By implementing an SEO strategy for your business, you can boost your rankings and effectively outrank your competitors in the SERPs.

As a result, your website will appear in the results before your competitors’, earning more clicks, web traffic, and leads for your company.

2. Drive more traffic to your website

If you want to drive more traffic to your website, look no further than SEO. Because SEO helps you reach the top of the search results, more users will find your business when they search for keywords and phrases related to exercise equipment.

Plus, just a one spot increase in search engine rankings can increase your click-through rate (CTR) by 31%. That means an SEO strategy can help you drive more traffic to your website as your online visibility grows.

3. Increase your awareness and credibility

Another significant benefit of SEO is that it can increase your brand awareness and credibility. That’s because implementing an SEO strategy helps improve your rank so you can get to the  first page of the search results.

Good SERP positioning  can send signals to users that the search engine trusts your website, so it  displays it as one of the top results. That’s why more than 75% of users click on results from the first page.

So, if you increase your rankings with SEO, users will trust that your business is an expert in your field, and your website will provide them with the information they need.

4 SEO strategies for exercise equipment companies to boost your search engine rankings

Are you looking for the best SEO strategies for exercise equipment companies? We’ve got you covered!

Check out our four favorite SEO strategies below:

1. Plan for mobile users

With more than 70% of total Internet time being spent on mobile devices like smartphones and tablets, it’s essential to factor in mobile users when it comes to your SEO strategy.

Because there are so many users who use their mobile devices to research and purchase products, search engines like Google consider the mobile-friendliness of your website when determining your rankings.

Implementing responsive design for your website can help you ensure that your web pages display and function correctly on mobile devices, sending positive signals to Google that your website is mobile-friendly.

As a result, you can enjoy higher rankings and more traffic from mobile users for your exercise equipment company.

2. Optimize for local search

Do you want to help more consumers in your local area find your exercise equipment company online? Then optimizing for local search is a must.

Local SEO can drive more local traffic to your website and encourage users in your area to visit your store. You can optimize your website for local search by:

• Claiming your Google Business Profile
• Registering your business on Google Maps
• Inserting local keywords throughout your site and content

Optimizing for local search is one of the best ways to help more users in your area find your company online and potentially contact you to become a paying customer.

3. Improve your user experience

Another important ranking factor for search engines is whether your website provides a positive user experience for your visitors. How easily users can find the information they need and navigate your site can impact your website’s user experience.

You can enhance your user experience by:

• Improving your page load speed
• Creating a seamless navigation
• Ensuring your buttons and links function correctly
• Optimizing for mobile users

By improving your user experience, not only can you increase your search engine rankings, but you can also keep users on your website longer to capture more leads and earn sales for your company.

4. Create custom content

Content is an essential factor in any successful SEO strategy. By creating custom content, you can insert more high-value keywords throughout your website that your target audience  searches for online, enabling your website to display in the SERPs when users search for those phrases.

Plus, creating content helps you establish your brand as an expert in your field by providing your audience with answers and solutions to their queries.

You can create various types of content for your website, such as:

• Blog posts
• Informative articles
• In-depth guides
• How-to videos
• And much more

When you create content that provides value to users, this sends positive signals to search engines, which leads to an increase in website ranking in the SERPs.

93% of WebFX customers are extremely satisfied with their digital marketing results.

“Working with WebFX, everything is very organized and strategic. We’re only a year into our partnership, and our expectations have definitely been met.”

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Outrank your biggest competitors with SEO services for exercise equipment companies from WebFX

Do you want to implement a revenue-driving SEO strategy for your exercise equipment company but aren’t sure how to get started? WebFX can help!

At WebFX, our team of over 500 SEO experts can help you develop, implement, and manage a custom SEO strategy tailored to your company’s needs and goals.

With our done-for-you SEO services, you can spend more time on your other business tasks while we take care of managing your SEO campaign. Plus, your dedicated account manager, along with our frequent, transparent reports, will keep you in the loop every step of the way.

Get ahead of your competitors today. Speak with one of our strategists by calling 888-601-5359 or contact us online to learn how we can take your exercise equipment company to new heights.