At your consulting firm, you’re the expert on helping people manage their businesses, but you may have more difficulty convincing people to seek out your services to start with. Marketing isn’t always easy, but it’s absolutely necessary for any business, including consultants.
If you want to draw in potential clients and generate new leads, social media marketing can help. In fact, the average user spends 28% of their Internet time on social media, making social networks a great place to reach your audience.
So, how do you run a campaign on social media for consultants? We’re about to go over eight of the most effective ways to drive leads and conversions on any social media platform.
Read on to learn more, and then consider partnering with WebFX — the digital marketing agency with over 25 years of experience — for our social media services. Just call us at 888-601-5359 or contact us online to get started!
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1. Use multiple social media platforms
Part of the benefit of using social media for consultants is that it gives you access to such a wide audience, so you don’t want to constrain yourself to a single platform if you don’t need to. The more platforms you use, the wider your audience is.
Of course, you don’t want to try targeting too many platforms, as that will quickly become too much to handle. But it may be to your advantage to use more than one. The best thing to do is to find out which platforms your target audience uses, and start marketing there.
The good news is, you have plenty of options to choose from. Here are just a few of the major social media platforms where your audience might be found:
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2. Share blog posts on social media
Social media probably isn’t the only digital marketing tactic you’re using. If you have a blog on your website where you post fairly regularly, you can tie that into your consultant social media strategy as well.
Whenever you put out a new blog post, you can share it on your social media accounts. Not everyone will be checking your website for new blog posts every week, but if a new post appears in their social media feed, they’ll be much more likely to read it.
This is such a large benefit because when people visit your blog, they go to your website, which is exactly where you want them to be to get them to become leads or convert.
3. Interact with social media users
Considering that the nature of consultation services involves working closely with other individuals, you want your social media to convey that you’re capable of doing that. Rather than treating your account like a stage to shout from, be sure to interact with users.
That means talking to your followers one-on-one. When someone mentions you in a post, respond with a comment. When someone asks you a question, answer it as best you can. Your consultant firm social media should be a place where people feel heard.
When you engage with people, you’ll not only establish a sense of connection with them, but you’ll also give them a taste of what it’ll be like to work with you.
4. Craft helpful infographics
Another effective tactic to include in your consultant social media strategy is to use infographics. Infographics are a great way to teach your followers small elements of business management without providing full-blown consultation services.
Infographics can be useful for any business, but they’re particularly valuable for consultants. After all, people are coming to you for your knowledge, so it’s a good idea to show off nuggets of that knowledge through your marketing. It proves that you know your stuff.
Furthermore, infographics are just the right format for displaying helpful information on social media. People won’t likely stop scrolling to read giant blocks of text, but a colorful image displaying information in an engaging way is a different story.
5. Respond to reviews on social media
Once you start to develop your brand on consultant social media, it’s inevitable that people will start talking about you. Specifically, they’ll be likely to leave reviews of your consulting firm. When you see these reviews, you need to make sure to respond to as many of them as you can.
Whenever you see a positive review, thank the person who posted it. When your clients feel appreciated, they’ll also appreciate you.
But it’s equally important to respond to negative reviews. When you see someone complaining about your services, start by responding publicly with an apology and an offer to resolve the issue. Then message them privately to work things out.
6. Schedule your social media posts
Managing a consultant firm social media account — and particularly managing several — can quickly become time-consuming. And with so much else you need to take care of at your firm, you may not have that kind of time on your hands.
The best way to resolve this issue is to stick to a social media calendar. When you plan and craft all your posts in advance, all you have to do later is hit “post” to watch them go live. Not only can this significantly free up your itinerary, it can make your posting schedule more reliable.
Posting on a consistent schedule can also create new marketing opportunities. If you already have a specific post scheduled for each day of the week, you can start creating themes for each one — for example, perhaps every Friday is a “Finance Friday” where you offer finance tips.
7. Use social media ads and sponsored posts
Organic content isn’t the only way to drive your consultant social media strategy. Most social media networks also offer the option to use paid ads to promote your business on their platform.
Some of these ads are similar to pay-per-click (PPC) ads, appearing as banner ads in the margins of the website. Others are sponsored posts, which are normal posts from your account that you pay to promote to the top of users’ feeds.
The best part about social media ads is that you can target them to specific, custom audiences. Instead of only your followers seeing them, you can create target groups based on features like age and geographic location.
8. Track social media metrics
The final key to optimizing social media for consultants is to track your progress. None of your marketing strategies will benefit you if you don’t verify that they’re working the way you want them to.
The best way to evaluate your progress is to track various social media metrics that indicate the effectiveness of your campaign and show you where you can improve. Here are a few of the best metrics to track:
At WebFX, we help monitor and evaluate all your social media campaign metrics to optimize them for the best possible results!
Level up your consultant social media strategy with WebFX
When you partner with us, you’ll have access to the full range of our social media services. We can work to craft a marketing campaign for you that incorporates every one of the elements listed above and more.
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