How can we generate more valuable leads?
It’s a question that many business leaders struggle to answer, as well as a problem that many companies struggle to resolve. With lead generation for sign companies, however, your business can increase its number and quality of leads.
Don’t know the first thing about engaging new consumers and converting them into clients?
Keep reading to learn about the top lead generation strategies!
Or, discover how WebFX can help. With our custom, data-driven approaches, we’ve generated more than 7.8 million leads for our clients in the past five years. Contact us online or call us at 888-601-5359 to get started today!
37% of marketers say that generating high-quality leads was one of their biggest challenges.
We want to decrease that percentage.
WebFX can help you generate high-quality leads with a customized marketing strategy.Learn More About Lead Generation Services
5 lead generation strategies for sign companies
If you want to compete with our businesses in your industry, it’s critical for your sign company to master lead generation. With a smart and competitive lead generation strategy, you can reach your target market, increase your sales, and grow your market share.
Nail your lead generation with these five powerful lead generation strategies:
Put yourself in your target market’s shoes for a second.
When you want to learn more about a product or service, how do you find out more information? While some may turn to others for advice, you’re more likely to rely on a search engine, like Google, to provide you with all the vital information you need to make a purchase decision.
With more than 70 percent of business-to-business clients starting their product research online, you can expect that most of your target market relies on search engines to find a sign company. For reference, 80 percent of consumers begin their product research online.
That’s why, when it comes to your lead generation strategy, it’s wise to invest in search engine optimization (SEO). This digital marketing strategy focuses on improving your visibility in search results.
It’s an immense win if your company appears on the first page of search results.
Only 25 percent of users go past the first page of search results. The majority — 75 percent — find what they’re looking for on the first page of results. If your business doesn’t appear on that first page, you are losing leads to your competitors.
With an experienced, performance-driven SEO agency, like WebFX, you can build your visibility in search results. That’s how we’ve helped our clients earn more than three million leads in the past five years, as well as how we’ve generated more than $3 billion in revenue for our clients.
When you invest in our SEO services, our award-winning team creates a custom strategy for your business. This strategy focuses on targeting valuable keywords in your website’s content, as well as optimizing your site for users and search engines.
The result? A top rank in search results, plus an impressive increase in leads.
2. PPC advertising
If you’re looking to generate leads fast, pay-per-click (PPC) advertising is a cost-effective lead generation tool for sign companies. It even offers an average return on investment (ROI) of $8 for every $1 spent on Google Ads, which is a trusted advertising platform.
With PPC, your team can get specific with your targeting. You can specify locations, demographics, timeframes, and more. Plus, you can remarket to people that visited your website and showed interest in your products.
The best part is that you only pay for PPC when a user clicks on your advertisement. In comparison, traditional advertising requires your company to pay an upfront fee to advertise. It also promotes your business to people outside your target market, which doesn’t help you.
For PPC to succeed, however, you need to understand how it works.
That’s why, when it comes to lead generation for sign companies, many businesses partner with an experienced digital marketing agency, like WebFX. With more than two decades of experience, we can create targeted and compelling ads that generate valuable leads.
3. Content marketing
Your content serves as a reflection of your business and the quality standards it upholds. Your sign company always makes sure it puts the highest degree of effort into every sign it produces. So, shouldn’t you do the same when it comes to your website’s content?
You should, especially since 61 percent of consumers prefer companies that create custom content. Even more convincing is the fact that content marketing generates three times more leads than traditional marketing.
For any sign company, content marketing is a necessary part of running a business.
You’re not only selling your products — you’re selling your services too. When a consumer is in the market for a new sign, they want to have the chance to read everything about purchasing one, plus what distinguishes your company from your competitors.
A smart content marketing strategy provides shoppers with all the information they need.
Maximize your lead generation efforts by adding blogs and articles to your website that highlight the benefits of a useful sign. Make sure to produce content that shares the latest industry news to keep prospective clients informed and interested as well.
4. Social media marketing
Only 26 percent of businesses use social media marketing, even though it’s a helpful tool for lead generation. That’s because consumers rely on social media to learn more about a business and its products.
For example, did you know that 80 percent of users have gotten advice about a purchase from social media? Or that more than 40 percent of B2B marketers have earned a client through Facebook, one of the world’s biggest social media platforms?
Today, social media is a critical lead generation tool for sign companies.
Your audience is probably active on sites like Facebook, Instagram, and Twitter. Don’t wait for these potential leads to find your company. Instead, reach them directly in a space where they’re active daily.
On social media, you can interact with potential leads in a personal way.
Through your daily posts and comment sections, you can build a relationship with your target market. When you’re operating a sign business, this is crucial because you want people to feel confident about hiring your company.
Get more leads from social media by getting creative with your social media approach.
Share photos with a branded hashtag that highlight the signs you’ve recently produced for clients. Reshare posts from your blog to send traffic to your website. Or, create an ad campaign to direct traffic to your social media pages.
All it takes is one like, retweet, or share to earn yourself a new lead.
5. Email marketing
With the ability to generate 50 percent more sales than other lead generation methods, email marketing is essential when it comes to lead generation for sign companies. You can use email marketing to earn and nurture leads.
As most users will subscribe to your email list before they hire your business, use your newsletter to guide users from the top of your buying funnel to the bottom. You can also include custom calls-to-action (CTAs) that motivate leads to move forward with partnering with your company.
For bottom of the funnel emails, make it easy for users to request a quote.
Another helpful tip for turning a lead into a customer?
Send offers and discounts to your email subscribers. When your readers realize they can save on their purchase or earn a bonus, they have more motivation to move forward with hiring your business for their sign-related needs.
Plus, emails are easy to share. When you send useful and intriguing emails, your subscribers may forward your email to people in their professional network. This exposure can help your business earn more leads and sales.
Our digital marketing campaigns impact the metrics that improve your bottom line.See More Results
WebFX has driven the following results for clients:
In client revenue
Leads for our clients
Client phone calls
Hear What It’s Like to Work With WebFX!
“I am very happy with the service and the rate we are climbing the ratings. This is a company that understands the SEO game enough to give you the competitive edge you need against your competitors.”
Full Service Sign Company
Sign more clients with innovative lead generation strategies
Are you ready to kick-start a new lead generation plan?
If you’re not sure where to start, our award-winning team can help.
At WebFX, our client recommendation score is 488% higher than the industry average. For businesses worldwide, we are the trusted choice for lead generation. That’s why our client retention rate is more than 90%.