SMB Social Media Pricing: The Cost of Social Media for SMBs
Before investing in social media, you need to know the cost. Social media pricing for small businesses can vary between companies, so you must know what to expect before you start requesting quotes and contacting businesses.
We’ll cover the cost of social media management for SMBs and what factors influence the price on this page. Keep reading to learn more!
Want to start harnessing the power of social media now? Contact us online or call us today at 888-601-5359 to speak with a strategist about our social media services!
74% of people use social media when making a purchasing decision.
Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today.
One of our experts will be in touch within 24 hours!
How much does social media for SMBs cost?
When looking at SMB social media pricing, you want to know how much you should expect to invest in promoting your business through social media.
The average cost of social media for SMBs is $4000–$7000 per month, which includes organic and paid advertising.
The outsourcing cost ranges from $900–$20,000, depending upon the company and how many networks your business uses.
If you want to hire a consultant, the cost ranges anywhere from $75–$500 per hour.
What factors influence SMB social media pricing?
When looking at SMB social media pricing, you may wonder why the range varies considerably. Here are a few factors that influence small business social media management pricing:
Who runs your campaigns
The first factor influencing the cost of social media management for SMBs is who runs your campaigns.
You can opt to keep your social media in-house, hire a consultant, or partner with a social media company. Each option comes with different costs that you must consider when looking at your budget.
If you opt to keep your social media in-house, you’ll need to hire employees to run your campaigns. That means you must factor the cost of wages into your budget, as well as any software your employees need to manage your social media.
Want to hire a consultant? You’ll have to consider how many hours you need their expertise. If you need to hire a consultant for multiple projects and the hours add up, it can become costly for your company.
The last option to consider is partnering with a social media marketing company. This option requires you to pay for the services monthly, which can add up, but provide you with the tools and resources you need to manage your campaigns.
You’ll need to consider who’s running your campaigns if you want to nail down your SMB social media management pricing.
How many networks you’re using
Another factor to consider when looking at the SMB social media costs is how many networks you’re using. If you want to promote your business on multiple networks, you must consider how that impacts your cost.
A business that promotes solely on Facebook won’t pay as much as a company that promotes on Facebook, Instagram, and Twitter.
If you want to use multiple networks to reach your target audience, you’ll need to factor those costs into your budget.
If you’re investing in organic and paid strategies
Another factor to consider when looking at small business social media costs is what types of strategies you’re investing in for your business. With social media, you can create an organic strategy or opt to create paid advertisements to reach interested customers.
Social media marketing is an excellent strategy if you’re looking to boost engagement for your business. This strategy enables you to share posts with your followers and get them to interact with your business.
With social media advertising, you can promote your company to people who know your company or haven’t discovered it yet. This strategy enables you to put promotions in users’ newsfeeds to help them learn about what you offer.
If you opt only to use one tactic, you won’t pay as much as you would if you have a social media marketing and advertising campaign. You’ll want to factor your decision into your budget.
Additional features needed
If you’re looking for features beyond what’s in a standard package, you can expect your SMB social media cost to be higher. For example, if your social media management company didn’t provide social media management software, you’d need to consider the cost of purchasing software.
Some additional features you may want to invest in include:
- Weekly updates
- Monitoring of boosted post comments
- Monitoring of social ad comments
- And more
If you’re looking for extra features outside your package, you’ll need to factor that cost into your budget.
Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today. One of our experts will be in touch within 24 hours!74% of people use social media when making a purchasing decision.
SMB social media pricing from WebFX
At WebFX, we offer social media marketing and social media advertising services to help you promote your business through channels like Facebook, LinkedIn, and Pinterest. Check out our social media pricing packages below!
| Features | BRONZE | SILVER | GOLD |
|---|---|---|---|
| Number of Posts per Month | 10 | 20 | 30 |
| Custom Images per Month | 8 | 10 | 12 |
| Number of Networks | 1 | Up to 2 | Up to 3 |
| Social Media FuelFX Assets Included | 1 | 1.5 | 2 |
| Vertical Content Creation | Add $1,200/month | Add $1,200/month | Add $1,200/month |
| Social Media Marketing Strategy | |||
| Social Media Competitive Analysis | |||
| Social Media Brand Reputation Analysis | |||
| Social Media Audit + Recommendations | |||
| Dedicated Social Media Account Manager | |||
| Daily Monitoring of Included Social Assets | |||
| 48 Business Hour or Less Customer Response Time | |||
| Personal Social Media Consultations per Month | 1 | 2 | 4 |
| Access to WebFX editorial calendar & content publishing tools | |||
| Standard Monthly Reporting and Analysis | |||
| Network Setup & Optimization | |||
| Cover Photo & Profile Photo Design/Optimization | |||
| 500+ SMEs behind campaign driving results | |||
| Boosted Posts per Month | 2 | 4 | 6 |
| Required Boosted Post Spend | $100 | $200 | $300 |
| Setup Fee | $4,650 | $6,525 | $7,500 |
| Ongoing Management Fee | $3,150 | $4,425 | $5,100 |
| Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |
Why SMB social media management costs are worth it
When you’re looking at the SMB social media pricing, you may wonder if the cost for the investment is worth it. Here are three reasons you’ll want to invest in social media for your business:
1. Social media enables you to build relationships with prospects
One of the best benefits that comes with the cost of social media for SMBs is that you build relationships with prospects. Social media enables you to connect directly with prospects that want to learn more about your products or services.
When people follow your social media profile, they can see your content and engage with it. In fact, 96% of users who follow brands on social media interact with those brands. If these followers leave comments on your content, you can comment back to them and have a conversation.
This engagement enables your audience to get to know your brand and see the human side of your company. By building relationships with prospects, you make them more likely to choose your business when they’re ready to convert.
2. Social media enables you to reach prospects where they spend their time
Small business social media management costs are worth it because you can reach people where they spend their time. People spend time scrolling through their social media feeds every day and checking out the latest content.
Over 86% of people use social media at least once a day, while 72% use it multiple times a day. Social media is a highly integral part of prospects’ lives, so you don’t want to miss the opportunity to reach them where they spend their time.
Not to mention, the time spent on social media dramatically impacts and influences prospects’ decisions. Here are some stats that show the impact of social media:
- 80% of people got advice about a product to buy via social media
- 77% of users buy from brands they follow on social media
- 74% of people use social media to help make purchasing decisions
- Over 65% of people use social media for customer service
By investing in social media, you’re taking advantage of the opportunities social media offers to help you earn more sales and revenue.
3. Social media enables you to reach interested prospects who haven’t discovered your business yet
When you’re looking at SMB social media pricing and wondering if it’s worth it, consider how social media helps you reach new prospects.
One of the biggest challenges you face as a small business is trying to continuously reach new prospects who are likely to be interested in what you offer. You need to invest in marketing strategies that make it easier to earn new leads.
Social media advertising can put your business in front of prospects looking for your products or services. It makes it easy for you continually reach new leads who want what you offer.
Get custom SMB social media pricing
After analyzing the cost of social media management for SMBs, you’ll find it’s the best investment for your business. If you’re looking for a social media marketing company for SMBs that will drive revenue, look no further than WebFX.
We have a team of over 500 marketing experts that know how to craft social media campaigns that grow SMBs. In the past five years, we’ve driven over $10 billion in revenue and over 24 million leads for our clients. You can feel confident we’ll drive the results you desire with your social media strategy.
Ready to earn more revenue through social media? Contact us online or call us today at 888-601-5359 to speak with a strategist about our social media marketing and social media advertising services!