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6 Best B2B Contact Database Providers to Generate Qualified Leads

A business-to-business (B2B) contact database is a collection of valuable company contact information for sales and marketing efforts. It comprises of each organization’s key decision-makers’ names, phone numbers, and email addresses.

We have dealt with many B2B contact database suppliers for over 28 years in the B2B sector. In our experience, reputable providers routinely update their data to maintain accuracy and relevancy for new client acquisition.

So, we’ve compiled our top six recommendations for B2B contact database providers who consistently deliver accurate and up-to-date information. We also provide answers to your most burning questions:

Let’s dive in!

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What is a B2B contact database?

A B2B contact database is a compiled list of companies’ and professionals’ contacts for advertising and closing deals. It usually contains the company and contact person’s:

  • Name
  • Job title
  • Email address
  • Phone number
  • Company size or income

This database is a priceless resource for connecting with prospects. You can access reliable and current data that significantly improves your marketing efforts with a proper B2B contact database provider. But where do you start?

Top 6 B2B contact database providers for generating leads

Here are our top six B2B contact database provider recommendations to get you started:

  1. MarketingCloudFX
  2. ZoomInfo
  3. LinkedIn Sales Navigator
  4. com (Salesforce)
  5. DiscoverOrg
  6. Data Axle USA

1. MarketingCloudFX

MarketingCloudFX is a top recommendation for B2B contact database providers. The integration with WebFX’s data enrichment services enables you to access an extensive database of B2B contacts and augment your current data with valuable insights.

marketingcloudfx landing home page

You can use MarketingCloudFX to find and target the most pertinent prospects for your company by utilizing sophisticated analytics and machine learning algorithms. Then, with data enrichment services, you ensure the contact information is correct, current, and comprehensive.

This dynamic duo equips your company to make well-informed decisions and carry out precisely targeted marketing campaigns that produce the best results.

Who it’s recommended for:

MarketingCloudFX is recommended for companies of all sizes and sectors who aim to streamline their lead generation process and guarantee that their contact information is comprehensive, accurate, and credible. It’s also ideal if you’re looking to automate your marketing efforts and optimize campaigns for maximum return on investment (ROI).

Top capabilities:


  • From $675 / month
  • No free trial
  • Demo available on request

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2. ZoomInfo

ZoomInfo is one of the best B2B contact database providers that offers comprehensive and accurate data. Its cutting-edge technology and sizable database offer extensive corporate and contact information, including job titles, emails, phone numbers, and social media profiles.

zoominfo landing page

ZoomInfo regularly updates and validates its data, ensuring access to the most up-to-date information. Moreover, it provides robust search and segmentation features to focus your marketing efforts on particular sectors, professions, or geographical regions.

Who it’s recommended for:

ZoomInfo is particularly beneficial for sales teams, marketing professionals, and recruiters who rely on accurate and up-to-date contact information to reach their target audience effectively. ZoomInfo provides the necessary resources to achieve your goals for startups looking to expand their customer base and large corporations aiming to streamline their lead generation process.

Top capabilities:

  • Using contact lists and organizational charts to connect with and generate B2B leads
  • Understanding your buyers through job titles
  • Getting updated industry alerts and intent data on mergers, acquisitions, funding rounds, and other news about your target B2B prospects
  • Creating broad or targeted campaigns through quick and advanced search options
  • Monitoring market signals with automated sales plays


  • Custom pricing plans available on request
  • Free trial

3. LinkedIn Sales Navigator

LinkedIn Sales Navigator’s extensive network of professionals and thorough profiles provide a comprehensive database that allows firms to target their potential clients precisely.

LinkedIn Sales Navigator webpage

The platform gives significant information and recommendations, allowing sales teams to communicate with decision-makers and complete agreements more easily.

Furthermore, LinkedIn Sales Navigator provides powerful search filters and messaging options, allowing users to reach out to prospects and nurture connections.

Who it’s recommended for:

LinkedIn Sales Navigator is intended for B2B organizations that rely significantly on networking and connection development to generate leads and revenue. It’s designed for sales professionals and managers looking for the resources to locate, attract, and convert their ideal clients.

Top capabilities:

  • Saving and organizing leads to create targeted lists
  • Filtering searches to find specific prospects, real-time sales updates and insights
  • Personalized messaging templates for efficient communication
  • Integrating with CRM systems for seamless lead management and tracking
  • Recommending leads based on previous successful conversions and industry trends
  • Providing analytics and reporting features to track the effectiveness of sales strategies and identify areas for improvement


  • From $99.99/user/month
  • Free trial available

4. (Salesforce) provides a variety of services for companies. Its extensive database offers your business precise and current contact information, enabling you to contact prospects and partners. landing page

To make sure your contact information is accurate and of high quality, also provides data cleansing and enrichment services. You can access and manage your contacts in your current CRM system with ease thanks to its interface with Salesforce.

Who it’s recommended for:

The platform is an all-inclusive solution for B2B marketing and sales teams because it includes lead creation, data purging, and account enrichment features. It’s perfect for businesses seeking to develop their networks and accelerate growth.

Top capabilities:

  • Using the data cloud’s unified customer data profiles to tailor experiences with Salesforce Einstein automatically
  • Connecting all of your customer data at scale using out-of-the-box connectors
  • Automatically combining all of your data into a single customer graph
  • Displaying the most pertinent workflows based on real-time data from the Data Cloud using Salesforce Flow
  • Creating a unified view of your customers and taking action across Customer 360 based on real-time customer behavior with the Data Cloud


  • Custom pricing
  • Free trial available
  • Demo available

5. DiscoverOrg

DiscoverOrg is renowned for its comprehensive and precise information. It provides a wide variety of firmographic and technological data to assist you in locating and establishing connections with your target companies.

discoveryorg landing page

DiscoverOrg’s data is constantly updated and validated, ensuring the most credible information. Its comprehensive search and segmentation features make it simple to filter and target particular sectors, employment roles, and geographical areas.

Who it’s recommended for:

DiscoverOrg is a resource for salespeople trying to prospect new leads, marketers looking to target specific sectors, and business owners looking to grow their clientele. Moreover, it’s for business development teams looking to locate key decision-makers and cultivate connections with new prospects.

Top capabilities:

  • Establishing communication and interaction with qualified prospects through cutting-edge insights and instant buying signals
  • Ensuring application-backed data is always accurate and up-to-date through real-time data updates and additions
  • Saving time and selling more with real-time buying signals and contact data
  • Identifying, connecting with, and converting key buyer personas at the target accounts
  • Matching business requirements with sophisticated B2B profiles to find qualified personnel with the necessary skills


  • Custom pricing
  • Free trial available

6. Data Axle USA

Data Axle USA offers access to an extensive B2B contact database that lets your organization quickly target its target market based on details like industry, region, company size, and more.

infousa landing page

It provides various data improvement services — email verification, phone number appending, and data cleansing — to guarantee the quality and relevancy of contact information. Data Axle USA is a reliable option to increase ROI and streamline your B2B marketing efforts.

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Who it’s recommended for:

Data Axle USA is recommended for startups and large corporations looking to target other companies successfully and produce high-quality leads through extensive database and data enrichment services.

Top capabilities:

  • Identifying new prospects by leveraging an extensive database of 17.3 million corporate contacts
  • Connecting with customers needing your offerings through an industry-leading database of 309 million consumers
  • Selecting from popular mailing formats — postcards, brochures, and even letters
  • Enhancing your data’s effectiveness by merging records, removing irrelevant files, and restoring valuable information
  • Effectively promoting your offerings with a professional-looking email series


  • Custom pricing

FAQ on B2B contact databases

Why does your business need a B2B contact database?

A B2B contact database is crucial for your company since it offers a thorough directory of prospective clients in your niche sector. It enables you to identify decision-makers and adequately target your marketing and sales efforts.

Your company can boost your close rate by streamlining its lead generation process with a B2B contact database. Additionally, having access to up-to-date and accurate contact information enable you to contact the appropriate people at the proper time.

What to look for in B2B contact database providers

Consider the following factors when choosing a B2B contact database provider:

  1. The accuracy of the contact information is crucial, as outdated or incorrect data can waste valuable time and resources.
  2. The database’s size and quality are important because it should include various industries and job roles to target the right audience.
  3. The platform’s usability and functionality should be considered to ensure seamless integration with existing systems.
  4. Customer support and responsiveness are critical considerations to receive timely assistance when needed.
  5. Data security and privacy measures should be top priorities when selecting a database provider, given the rising frequency of data breaches and cyber-attacks.
  6. The database should adhere to pertinent data protection regulations to ensure personal data is handled responsibly and ethically.

Your business can have a dependable and efficient database solution that satisfies your unique requirements and helps you succeed by prioritizing these factors.

Where do you find business contacts for your database?

Here are four sources you can use to find business contacts for your database:

  1. Platforms for professional networking (LinkedIn) allow you to search for people based on their job titles, industries, or employers.
  2. Business directories and chambers of commerce frequently offer contact information for companies in particular regions or industries.
  3. Industry conferences and trade shows are excellent places to meet new people and compile their contact information for your database.
  4. Lead generation tools and services can assist you in locating specific business contacts based on specific criteria or demographics.

Utilizing these sources will broaden your network and give you access to more potential business contacts.

How do you tell if your database for B2B contacts is out-of-date?

Here are seven signs that your B2B contact database is out-of-date:

  1. Many bounced or returned emails could suggest your contact information is no longer valid or accurate.
  2. A decline in response rates or engagement from your contacts could indicate that your information no longer appeals to the intended prospects and needs to be modified.
  3. Duplicate or inconsistent data within your database could indicate that updates or changes must be adequately recorded.
  4. Continually low conversion rates or sales from your B2B contacts could mean you’re reaching contacts who have already moved on or changed their preferences.
  5. Contact information not aligned with current job titles or company positions suggests that the individuals may have changed roles or organizations, rendering your contact information obsolete.
  6. Lack of response or rejection from B2B leads who previously showed interest could indicate that their contact information needs to be updated, making it difficult for you to engage with them and nurture the business relationship effectively.
  7. Inaccurate company information or invalid phone numbers lead to difficulty in reaching the right decision-makers and establishing an open line of communication.

Paying attention to these indicators is crucial since they could point to the need for updated or better B2B contact details.

What’s the best way to build a B2B contact database?

Here are the five best strategies to build a B2B contact database:

  1. Research and gather information: Select the target markets and businesses that fit your company’s objectives. Find out the crucial decision-makers at those firms and get their contact information.
  2. Invest in data enrichment services: By leveraging these services, you can ensure that your contact information is accurate.
  3. Utilize online directories and databases: Many internet directories and databases are accessible and offer thorough B2B contact information.
  4. Attend industry events and conferences: Networking at industry events and conferences lets you engage with potential B2B prospects and collect their contact information.
  5. Use lead generation tools: Implement lead generation tools or software to automate the B2B contact data collection process.

Using these techniques, you can ensure the B2B contact data you compile is accurate and current.

How do you improve your B2B marketing database?

You can enhance your B2B marketing database and make sure it’s accurate and current by following these few steps:

  1. Regularly clean and update your database: You can accomplish this by performing regular data audits and implementing data cleansing processes to remove obsolete or irrelevant contacts and replace them with new ones.
  2. Enrich your data with additional information: You can add information like job titles, company size, or industry-specific data. This approach allows you to more effectively segment your contacts and personalize your marketing efforts to specific target populations.
  3. Leverage technology and automation tools: Using these tools streamlines the data collection process. Using a CRM system can assist you in tracking and managing your B2B contact data, keeping it structured and easily accessible.
  4. Partner with reputable data providers or engage in data partnerships: Choosing the right data provider helps broaden your reach and gain access to high-quality B2B contact data.

You can lay a solid basis for your B2B contact data management strategy using the abovementioned methods. Also, maintaining the integrity and relevancy of your contact data through routine inspection and updates can maximize the impact of your marketing initiatives.

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Build a reliable B2B contact database with data enrichment services

WebFX provides data enrichment services to assist you in developing a dependable B2B contact database. With our data analysis and research expertise, we can improve your contact information by filling in missing facts, validating accuracy, and generating new insights.

Our data enrichment services can give you the information you need to make smart business decisions to improve your customer segmentation, increase lead generation, or broaden your reach.

Contact us online or call 888-601-5359 to learn more about how our services can benefit your business!

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