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9 Inspiring TikTok Content Ideas for Businesses to Boost Video Engagement

With more than five billion active users, TikTok is one of the world's most popular social media platforms. But what if you feel like you’ve run out of ideas on what to post? We've got a list of the best […]

Turn Up the Volume on Your Ads with Spotify Advertising


With over 182 million subscribers, Spotify is a valuable platform for helping you reach people while they listen to their favorite tunes and podcasts. With Spotify advertising, you put your business in front of listeners and help them discover your […]

7-Step Instagram Reels Tutorial to Hook Followers

Instagram Reels help you create attention-grabbing content that boosts your engagement, improves your brand awareness, and increases your followers. Plus, with Instagram becoming more video-focused, now is a great time to start creating Reels for your business. But how […]

How to Create Content That Converts in 6 Simple Steps

Content Marketing

In this video, Jen from the WebFX Earned Media team walks through six basic tips for how to create content that converts. Transcript: Hello, friends! In today’s video, we’re going to look at how to create content that converts […]

PPC goals

Your Guide to Setting PPC Campaign Goals

Did you know that pay-per-click (PPC) visitors are 50% more likely to buy than organic visitors? Businesses can leverage PPC to boost brand awareness, drive site traffic, and grow their revenue. Before you run a PPC campaign, though, it’s important […]

Read "PPC Goals" Now ~ 7 minutes read

Use Google Local Inventory Ads to Reach More Consumers for Free


Today, it’s easier than ever for consumers to use their smartphones or other mobile devices to purchase their favorite products in only a few clicks. So, if you’re not currently using Google local inventory ads to sell more products to […]

How to Market to Gen Z in 2023 the Right Way


Gen Z is the next generation of consumers, holding about $173 billion in buying power. Knowing how to reach them and implement marketing messages that resonate with their interests is essential to growing your business. That’s why we’ve compiled […]

ERP vs. CRM: What Are They and How Can You Use Each of Them?


Running a business involves many different tasks. You have to coordinate product production, market your company, and maintain a budget, among other things. But at its core, running a business is all about data. Everything you do is — or […]

Read Blog Post ~ 6 minutes read

CRM Reporting: 8 Valuable Types of CRM Reports You Need to Use in 2023


Customer relationship management (CRM) platforms gather valuable information about your audience and discover insights so you can implement strategies that drive more revenue. But to analyze trends and audience data, you need CRM reports. On this page, we’ll dive […]


How to Do an Internal Linking Audit to Improve SEO

Internal linking is an important element of your search engine optimization (SEO) strategy. But how do you stay on top of your internal linking efforts and make sure you’re not linking your web pages to a deleted page? In addition, […]