Looking at the sheer number of metrics and reports available in Google Analytics can be exciting and overwhelming. There’s a ton you can do with the platform, but plenty of questions are sure to arise as well. What do all […]
Do you want to reach people who have an interest in what you offer but haven’t discovered your business yet? If so, Facebook advertising is the perfect solution for your business. With over 65% of U.S. adults using Facebook, this […]
Over 80% of businesses have a content marketing strategy, according to a survey by SEMrush. Online content, which includes everything from blogs to videos to infographics, is a foundational element of digital marketing and building a brand online. And having […]
"Digital marketing isn't affordable." "Search engine optimization (SEO) doesn't work!" "You have to post on every social media platform." What do all these statements have in common? Well, they're digital marketing myths. Digital marketing myths aren't uncommon, but they are […]
Landing page? Check. Bid? Double-check. Ad? Better download Google Web Designer. While Google’s ad creator can’t help your team wordsmith persuasive ad copy, it can help your business design responsive and attractive ads, which is critical in display advertising. Ready […]
Did you know that Google has more than 100 ranking factors? If you want to rank in search results, you must optimize your pages to satisfy Google’s algorithms. But with so many ranking factors, and many of them unknown, where […]
Testing to see how your design renders in mobile phones, tablets, laptops, desktops, and other types of Internet-capable devices is essential because nowadays there's an innumerable number of ways people look at our designs.
What is geofencing? How do I set up a geofence? How much does geofencing cost? If you found yourself asking these questions, you’ve come to the right place! We’ve taken the top geofencing FAQs to help you get the answers […]
Branding and bottom-of-the-funnel (BOFU) marketing are both vital to your business’s success. Top-of-the-funnel (TOFU) branding efforts increase brand awareness and get people interested in your company, while BOFU marketing drives sales — providing your business with the fuel it needs […]
If you're thinking about putting up an online store and would like to do it quickly and easily without worrying about coding or web hosting, the hosted ecommerce platforms discussed in this article are ideal options.