7 Highly Successful Ways to Get Traffic to a New Website

You finally did it—you built a website for your company. Though it took a serious investment of time and money, you’re pleased with the final result. Now, you’re just missing one thing: visitors.

Unfortunately, even the best-looking and most user-friendly site on the Internet won’t do your business any good if your potential customers can’t find it. So, how can you get traffic to your new website?

Here are 7 ways to help you get started. If you’d rather speak directly with a specialist, you can reach us at 888-601-5359.

1. Make sure all your content is keyword optimized.

If you’re familiar with SEO, or search engine optimization, you know that this is key when it comes to attracting online visitors. If you’ve already written your web content without keywords, take the time to do some keyword research and incorporate those keywords naturally throughout your site.

Avoid “keyword stuffing,” though—only use the keywords where they make sense in your copy. If your site sounds like it was written by a robot, your readers will notice, and so will search engines. Neither will take kindly to this kind of copy, and your site’s rankings in search engines will suffer as a result.

Why this method works:

Keyword optimization is one of the most important elements of any high performing website. It’s an ongoing process, and one you should continue to work on as long as your site is online.

Although keyword optimization will not work overnight to get you traffic, it will gradually build upon itself to earn you both high rankings and a steady flow of traffic over time.


2. Launch a PPC campaign.

PPC, or pay per click, advertising is a quick way to get seen even if you don’t rank very high—or at all—yet on popular search engines like Google and Bing. As you have probably already noticed in your own personal use of search engines, the top couple of results are typically ads, and are accompanied by a few other ads to the right of the regular results.

Using platforms like Google Ads, you can get your website in those spots, too. This gives you a lot of power to gain traction and visibility online as your SEO strategy begins to take effect.

Why this method works:

PPC advertising is relatively inexpensive, especially for longer keyword phrases (known as long tail keywords.) Even though web searchers realize that your advertisement isn’t an organic search result, they may still click through for more information.

Just make sure you have a specific landing page that corresponds with your PPC ad so when people click on it, they have an easy time finding exactly what your ad promised.


3. Create original content.

Content is essential, especially on a new site that needs traffic. Create a content calendar and stick to it. Whether you add new content in the form of blog postsvideosinfographics, articles, or a combination of many different types, you can increase your business’s reputation as a thought leader.

As you create this content, it’s important to focus on quality over quantity. Although it may seem like a good idea to throw hundreds of short pages on your site in the hopes of attracting high traffic numbers, you’ll ultimately be more successful with a handful of well-written, in-depth pages.

Why this method works:

People love to read content, and they likely always will. If your content is well-written and informative, you’ll be in a position for it to be passed around the Internet.

This will not only help you earn links to your website, but it will also increase your page authority in the eyes of search engine crawlers.


4. Connect with other sites in your industry.

As you continue to add quality content to your site, you can establish your business as a useful resource for both consumers and other businesses in your industry. Then, you can look for opportunities to share your knowledge with a larger audience on popular industry blogs or local news sites.

Offer to write something for their sites, with the understanding that you’ll get a link back to your website somewhere in the copy. This will not only help you reach new readers, but will also boost your SEO, as long as the sites you work with are reputable.

Why this method works:

Even though there’s a lot of content on the Internet, there’s still something important about authorship. If you set yourself apart as a thought leader in your industry, you’ll begin to gain traction, and so will your website.

5. Work with guest bloggers.

As you reach out to other industry sites, you’ll likely start to hear from other bloggers who would like to publish their content on yours. If they have something of value to offer your readers, consider accepting their post.

This is especially beneficial if you’d like to add more content to your site, but don’t have the time or in-house resources to create as much as you want. However, it’s important that you fully vet each writer before publishing. Read through the copy and be sure to and edit for any errors. You should also be sure that it’s accurate and useful to readers.

Once you post it, they’ll get the benefit of a link, and you’ll get the benefit of interesting new copy.

Why this method works:

If you’re the only one writing for your website, it can be difficult to keep up with a content calendar. Accepting the occasional guest post will help with this issue, and will help you build connections within your industry.

6. Join online communities.

Sites like LinkedIn and industry forums make it easy to connect with other consumers and business owners within your industry. If you become active in these communities, they can be a great way to drive traffic to your site.

That said, you shouldn’t join social media groups or forums just for the sake of getting your name out there—you have to also be willing to actively participate in the discussions. Pick a few that seem particularly active and beneficial to your company, and contribute to the conversations that take place there.

Why this method works:

By posting in these communities, you can build relationships with others in your industry. And as long as you include a link to your site in your profile, these new connections can lead to site traffic over time.


7. Create a link building strategy.

One of the most important aspects of any SEO strategy is building links. However, this can be easier said than done.

Although guest posting on other blogs is a great start, you should look for other opportunities to earn links from reputable sites around the Internet. This will require a comprehensive link building strategy, but to help you get started, check out these 7 local link opportunities you’re probably missing.

Why this method works:

When you earn links from other sites, search engines like Google see them as votes of confidence from those site owners. The more you have, the better you’ll be able to rank.

Want more traffic for your new website?

If you’re looking to attract traffic to your new website, we’d love to hear from you! Contact us today to speak with a strategist about how our dedicated Internet marketing can use SEO, link building, and content to help you generate both visitors and revenue.