Top 3 Lead Generation Methods for Service Industry
Explore top lead generation methods like content marketing, PPC advertising, and social media marketing with WebFX to grow your service industry business.
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insights from 149,000+ hours of service business marketing experience
If you want your business to grow, you need to obtain more leads. The Internet is a great place to obtain leads for your service industry business. If you’re going to obtain leads online, you need to invest in lead generation methods.
Lead generation methods help your service industry business obtain leads that are valuable. It is important that you choose the right method for your business so you can obtain leads that will convert. With numerous lead generation methods available, you may not know which ones are best for your business.
On this page, we’ll discuss the top three lead generation methods for your business. If you need help choosing the right lead generation methods for your service industry business, call us today at 888-601-5359 to speak with a strategist.
1. Content marketing
Content marketing is a great way to draw invaluable leads for your service industry business. It’s an opportunity for you to build trust with your audience by providing them with valuable information. Content marketing involves you sharing information that your service industry business’s audience finds useful.
When you create content, you build trust with your audience. They see you as an authority in your field and know that you are knowledgeable about your industry. When it comes time to convert, they will remember the helpful information you provided and choose your business over the competition.
Content comes in various forms, such as blog posts, videos, infographics, and eBooks. These types of media help you deliver information to your audience. You’ll need to decide which content sharing format works best to engage with and interest your business’s audience.
You can format your content as how-to posts, advice posts, or informational posts. Once you decide on the format, you’ll decide on the content’s topics. It is important that your topics focus on your industry so that you will draw in leads that are interested in your business.
By producing content, you engage your audience and promote brand recognition among your leads. When it comes time to convert, they will remember your brand and choose your service industry business over your competition.
Check out our previous content marketing campaigns in our portfolio to see how quality content will help your business achieve lead generation success!
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2. Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising is a great way to draw in leads that are more likely to convert. PPC ads are paid advertisements that appear at the top of the search results. They are tagged with the word “ad” and operate on keywords that trigger the ads to appear in certain search results.
You’ll need to conduct keyword research to find the right keywords for your campaign. As you conduct keyword research, you’ll want to focus on long-tail keywords that contain three or more words. Long-tail keywords drive in more qualified leads for your service industry business.
Once you have your keywords selected, you’ll bid for your placement. You’ll need to set your maximum bid, which is the amount you are willing to pay each time someone clicks on your ad. This amount is flexible and can be changed at any time.
After you set your max bid, that bid and your quality score will determine your ads placement. Once you have your placement, you will launch your ad.
One of the best benefits of using PPC is that you only pay when people click on your ads. You don’t pay for impressions, which means your money goes towards leads that are interested in your business.
Another great feature of PPC is that you have complete control over your campaign. You choose your budget, your ad’s appearance, and how long your campaign runs. This enables you to produce the best campaign possible for your service industry business.
If you want a method that drives in more valuable leads, PPC is a great option. This method will help you earn more credible leads that are more likely to convert. If you want additional details about setting up a results-driven PPC campaign, speak to one of our 150+ advertising experts to learn more.
3. Social media marketing
Social media marketing is a great opportunity for your business to connect with leads. You can use social media platforms to reach new leads and build a relationship with them. It’s a great method to capture and nurture leads for your service industry business.
There are numerous social media platforms you can use, including Facebook, Twitter, Instagram, and LinkedIn. Each of these platforms offers a unique opportunity for you to reach out to your target audience and connect with them.
When you start using social media marketing, you need to decide on the right platform for your business. Your target audience will determine which platform you use. You want to use ones they frequent the most, so you can better engage with them.
Each social media platform has a predominant demographic that engages on the site. You can compare this information with your target audience to help you figure out what works for your business. If your target audience engages on multiple social media sites, you can incorporate each of them into your social media marketing plan.
Once you have your platforms selected, focus on posting content. You will draw in followers by posting content that is engaging and interesting to your audience.
Each platform will determine the type of content you can post. Some enable you to post photos, videos, GIFs, polls, and links to outside content, while others only enable photo and video. Become familiar with your social media platform, so you can create a successful social media marketing plan.
In addition to posting on your page, you can use social media ads to helping draw in more leads. Each social platform has their own advertising program that you can use to reach leads. It’s a great opportunity for you to gain more leads, which can lead to more conversions.
Social media ads are very effective on your target audience because they blend into newsfeeds. Even though these ads are tagged with the word “Sponsored,” they look just like any other social media post. Because of this, the ads are more appealing and help your business interact with followers more often.
By using social media, you can generate more leads for your service industry business. With free and paid options, social media is a versatile option to help you obtain more leads and convert them into customers.
Our award-winning team has over fifteen years of social media experience and is passionate about helping you reach your campaign goals. If you need more help exploring your platform options, check out our social media resources.
Our digital marketing campaigns impact the metrics that improve your bottom line.
See More Results
WebFX has driven the following results for clients:
$6 billion
In client revenue
24 million
Leads for our clients
7.14 million
Client phone calls
WebFX is a top lead generation company
If you want your service industry business to grow, invest in lead generation methods. These methods will help you earn more leads that you can convert. At WebFX, we know how to create lead generation plans that draw in more valuable leads for your business.
We’re a full-service digital marketing company that specializes in lead generation plans that drive results for your business. We have a team of 500+ experts that are dedicated to your campaign. Our award-winning team of experts will help you create a lead generation plan that drives in more valuable leads for your business.
If you’re looking for results, we know how to drive them. To date, we’ve driven over $6 billion in sales and over 24 million leads for our clients. We focus on bringing our clients’ success before anything else.
Our clients love the work we do, too. In fact, we have over 1,100 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top lead generation company like WebFX!
Get started today with lead gen for service businesses
If you’re ready to start earning more valuable leads for your service industry business, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to hearing from you!
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