Social media marketing is a great way for your service industry business to connect with new leads. There are numerous platforms you can use to market your business, such as Facebook, Instagram, Twitter, or LinkedIn. These platforms provide your service industry business with the opportunity to connect to new leads.
Aside from email marketing, social media marketing is one of the only marketing methods that enable you to get to know your leads by making it easier to see who is interested in your products. By using social media marketing, you will build a relationship with those leads.
So, how can you make the most of your social media marketing plan?
On this page, we’ll discuss five tips for helping your business create a great social media marketing campaign. If you need help creating your ideal campaign, call us today at 888-601-5359 to speak with a strategist about creating a customized plan.
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1. Pick the platforms you want to use
First, you need to figure out which platforms you will use for your campaign. As stated previously, there are many platforms you can use to connect with your target audience. You need to figure out which platforms will work best for your campaign.
To do this, you need to know your audience. You want to choose platforms that your audience uses so you can connect with them better. If your audience rarely uses a certain platform, it will be difficult to engage them and see results.
Many of these social media platforms have a demographic that uses that platform more than others. You can research these platforms to see which ones your audience is more likely to use.
Once you figure out your platform, you can start creating more valuable content for your audience. If you need help finding the right platform for your social media campaign, our team of 150+ social media experts can help you along the way.
2. Post frequently
When you post on social media, you want to make engaging content. You want to get your audience interested so you can nurture these leads towards conversion. When you create content, ensure that you post frequently.
Your target audience is going to follow numerous pages on various platforms. They may even follow your competition. If you want to keep your brand at the forefront of their minds, you should post frequently.
When you’re constantly posting, your followers are more likely to see your posts. They will build brand recognition and become more familiar with your business.
It is important, however, that you don’t post too often and to the point where you are bothersome to your audience. You want to keep your brand in their minds, but you don’t want to annoy them. It is crucial that you figure out a balance with how often you post.
Many platforms already have an acceptable number of posts. With platforms like Facebook, it is best to post two to three times a day. If you post too often, you’ll clog up your audiences’ feed they may unfollow your page.
On platforms like Twitter, it's more acceptable to post multiple times a day. Twitter user’s feeds are structured, so you can post multiple times a day without overtaking or clogging their feed.
You need to figure out the frequency so that you can post the right amount on these social media platforms. It will help you build a better relationship with your audience and lead to more conversions for your service industry business.
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3. Vary your content
When you post on these social media sites, you want to keep your audience engaged, so changing up your content is important. Publish various engaging posts to keep them interested in your business.
The type of content you can post depends on the platform. Facebook and Twitter enable you to post a variety of content, including photos, videos, polls, and links to blog posts. It makes it easy to post different kinds of content to keep your audience engaged.
With platforms like Instagram, you are more limited. Instagram only enables photos and videos, so it can be a challenge to post a variety of content. In this case, you’ll want to make sure you vary between photos and videos and that each post is unique and interesting.
A variety of content will keep your audience coming back to your page. They will continue to learn more about your service industry business and be closer to converting.
Don’t know where and when to post content? Check out our guide for publishing various content on every major social network. We’ve driven over $1 billion in revenue for our clients, and we know how to maximize your impact on social media.
4. Engage with your audience
The biggest benefit of social media is that you build a direct connection with your audience. You can interact with them and form a relationship. It is important that you take advantage of this unique feature.
When you use social media platforms, be sure that you take the time to engage with your audience. You can post interesting content, but interact with them on these posts, too.
If your audience posts comments or questions, take the time to respond to them on your posts. Replying to your followers will help you build a better relationship with them. It will also get them to engage with your page more often.
Platforms like Facebook enable your audience to leave reviews about your service industry business. This is another place where you can interact with your audience and address their questions or concerns.
By engaging with your audience, you will build a better relationship with them and nurture them towards conversion.
5. Consider paid advertising
Each social media platform has an advertising program. You can use these ads to reach more potential leads and earn conversions. These appear as “Sponsored” or “Promoted” posts in a user’s feed.
The format of your ad will depend upon the platform you use. Each platform offers different types of ads for your service industry business. When you know your platform, you can investigate the different formats.
Facebook offers a variety of formats, including photos, videos, and carousels of photos. Twitter enables photos, videos, and GIFs. Instagram allows you to create photo and video ads.
Each platform has something different to offer your business. You need to think about your target audience to help decide which format is more likely to catch their attention. This will help you choose an ad format that drives better results.
Our award-winning team is dedicated to helping you create a successful advertising campaign. If you need more help exploring your advertising options, check out our social media resources for each platform.
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WebFX is a top social media marketing company
Social media marketing is a great opportunity for your service industry business to connect with potential leads. You can build a relationship with these leads and nudge them towards conversion. At WebFX, we know how to create social media marketing campaigns that drive in more valuable leads for your service industry business.
We’re a full-service digital marketing company that specializes in social media marketing. We have a team of 150+ experts that are dedicated to your campaign. Our award-winning team of social media savvy experts will help you construct a campaign that draws in more leads for your business.
If you’re looking for a company that drives results, look no further. To date, we’ve driven over $1 billion in sales and over 3 million leads for our clients. We focus on putting our clients’ success first before anything else.
Our clients love the work we do for them. In fact, we have over 550 client testimonials from a variety of industries. Check them out to see what its like to partner with a top social media marketing company like WebFX!
Learn more about social media for service companies
If you want to learn more about how social media marketing can drive more leads and conversions for your service industry business, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your business grow!
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