Are you looking for a way to help your building material supply company reach more leads and earn conversions? If so, digital marketing for building material suppliers will help you achieve the results you desire.
Online marketing methods will help you reach more interested leads and turn them into sales for your business.
On this page, we'll provide you with four remarkable digital marketing methods to help you grow your business online. Keep reading to learn more about these methods and contact us online or call us today at 888-601-5359 to learn how a digital marketing plan will help you grow your client base.
1. Use search engine optimization (SEO) to drive organic traffic to your site
If you want to use online marketing for building material suppliers effectively, start with search engine optimization (SEO). SEO helps you boost organic traffic on your website and increase the number of valuable leads.
When you search online, Google generates a list of websites that fit your search query. If you want to rank in these search results, you must invest in SEO. SEO is the process of optimizing your website to help it rank higher in the search results and drive more valuable traffic to your page.
To get started with SEO, follow these steps:
Conduct keyword research and choose your keywords
Keyword selection a crucial part of SEO. When users conduct searches, they use keywords to find relevant search results. If you want your building material supply business to appear in the right search results, you must select appropriate keywords.
Conducting keyword research will help you find the right keyword for your listing so you can rank in the relevant search results. As you research different keywords, focus on long-tail keywords.
These keywords contain three or more words, like “building material suppliers in Harrisburg, PA.” Long-tail keywords are better for your SEO campaign because they are specific, which means that people who search using that keyword are most likely to be interested in your business.
Integrate keywords on your website
Once you select your long-tail keywords, integrate them into your existing pages and create new pages that target them. Integrating keywords ensures that you can rank for those keywords.
You’ll want to integrate your keywords into your:
- Title tag
- Meta description
- Body text
Create content based on new keywords
Content creation is a core component of a strong SEO plan. We’ll dive into this strategy in detail later, but for now, we’ll focus on how content affects SEO.
When you create content based on new keywords, you create opportunities for people to find your business. Content marketing allows you to showcase your knowledge and expertise while driving valuable traffic and interested leads to your page.
Content positively impacts SEO because it drives more traffic and increases dwell time on your website. When people spend time reading a blog or watching a video, it sends a positive signal to Google that your page is relevant to the search results. As a result, Google will increase your ranking to help more traffic find your page.
When you discover new keywords for your business, you’ll want to create content surrounding those keywords to help you rank in relevant search results.
Optimize your site’s performance
When people look for building material suppliers, they want to find your information quickly and easily. To provide your audience with the best experience, you must optimize your site’s performance.
You can create a better site experience through:
- Optimizing your page speed to ensure your site loads quickly
- Integrating responsive design to help your website be user-friendly on all devices
- Making your navigation easy to use and find information
- Adding visual elements to break up text on your site
All these practices will help you create a better experience on your site for your audience. When you provide a better user experience, your audience will spend more time on your website. It will help you increase your ranking in the search results and drive more valuable traffic for your business.
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2. Invest in pay-per-click (PPC) advertising to help drive leads that convert
If you want to attract people who want to work with your building material supply company, pay-per-click (PPC) advertising is an excellent way for you to reach leads who want to buy building supplies. PPC advertising is one of the best online marketing strategies for building material suppliers because it attracts leads that convert.
To get started with PPC advertising, you must select keywords. Just like SEO, you’ll focus on long-tail keywords for your ad. Long-tail keywords help you drive more interested leads and keeps your cost-per-click (CPC) lower due to less competition.
Once you have your keywords selected, you’ll enter the bidding phase. If you want to get a placement for your ad, you must set a maximum bid. This maximum bid details the most you’re willing to pay when someone clicks on your ad.
Your maximum bid, along with your quality score, determines your ad's placement. The quality score is based on numerous factors like ad relevancy and clickthrough rate.
It’s better to have a high-quality score with a low bid than a low-quality score with a high bid. Google wants to deliver the most relevant ad copy, so you must create relevant ad copy and get a good quality score.
Once you receive your placement, you’ll launch your ad and start driving leads to your site.
3. Use content marketing to share your knowledge with your audience
As an expert in your field, you have an abundance of knowledge to share with your audience. With content marketing, you have the opportunity to share that knowledge and drive interested leads to your site.
To get started with content marketing, you’ll choose a topic based on high-value keywords surrounding your industry. You want to keep your topics industry-specific, so you drive leads interested in your building material supply company.
If you cover an unrelated topic, like how to make homemade pizza, you’re driving leads looking for pizza recipes, not building materials.
Once you have your industry-related topic, you’ll choose your content format. Content comes in numerous forms, including:
You’ll want to use a variety of these formats when you create content, so you keep your content interesting for your audience. Once you choose your format, you’ll start creating your content.
Content creation is an excellent opportunity for you to showcase your knowledge to your audience. Not only can you provide them with helpful information, but you do so while showing them you're knowledgeable in your field. This strategy helps you drive valuable traffic to your site and get leads interested in your business.
As you look into online marketing for building material suppliers, don’t overlook content marketing. It’s one of the best construction marketing strategies for driving valuable traffic that turns into leads for your company.
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4. Use social media marketing to connect with customers one-on-one
Social media marketing is a great digital marketing tactic for building material suppliers. This strategy enables your company to communicate with leads and customers one-on-one and share valuable information with them.
To get started with social media marketing, choose your platform. You want to choose social platforms where your audience is likely to engage and read the content you share. Demographic information and online behaviors will help you choose the right platforms for your business.
The most popular social media platforms for you to market your business online include:
Once you determine the platforms you’ll utilize, you’ll have a better idea about the type of content you can create and share on that platform. Some platforms, like Instagram, hyper-focus on specific types of content (in this case, photos and videos). Other platforms, like Facebook, offer more content options, like sharing links to blogs and creating polls.
You’ll want to investigate your social media platform(s) to see what type of content you can create for your audience. Once you know your platform(s) well, you can start creating content.
If you create quality content, you’ll garner engagement. From likes to shares, social media is an excellent place for you to get leads to interact with your information.
When you post content, you create an opportunity for you to engage with your audience. You can reply to comments and create a conversation with them. It’s a great opportunity for your building material supplies company to build a positive perception of your business.
Social media is an excellent place for you to address concerns and complaints, too. Many people turn to social media to air their frustrations about a company or its products. It creates an opportunity for you to address any issues with your business and leave your customers feeling better about your company.
By harnessing the power of social media, you'll build a better brand for your business. It's an excellent online marketing method for building material suppliers looking to reach and engage leads.
Turn digital into a powerhouse channel for driving revenue.
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Start using digital marketing for building material suppliers today
You know how important it is to have the right building materials for construction projects. If you want to have the right materials for building your presence online, you must invest in Internet marketing for building material suppliers. An online marketing plan will help you gain more leads and earn conversions for your business.
At WebFX, we have over a decade of experience in creating effective digital marketing campaigns. We’re a full-service digital marketing company that can help you create a customized online marketing strategy that's unique to your business.
Want to speak with an expert? Call us at 888-601-5359