Skip to main content ↓

Generating leads for window and door companies doesn’t have to be complicated. With the help of digital marketing strategies, you can generate qualified leads looking for a window and door company.

But what tactics will help you drive leads for your business?

Check out these seven tactics for doing window and door lead generation!

7 proven ways to do lead generation for window and door companies

With more residents and business owners conducting research and looking for companies online, digital marketing helps you generate more window and door leads. But which tactics work best for acquiring new prospects? Check out these top lead generation strategies for window and door contractors:

1. Optimize your site for search engines

One of the best ways to generate leads for window and door companies is through search engine optimization (SEO). This tactic involves optimizing your website to rank better in search results to drive searchers to your website.

Search results for signs you should replace your windows

A key component of driving qualified leads through SEO is targeting the right keywords. Targeting long-tail keywords, like “new front door installation,” help you put your business in front of the right searchers.

For SEO to generate qualified leads, you need to conduct thorough keyword research. You want to target keywords your target audience uses when they want to learn more about topics related to your business.

In addition, you’ll also want to:

  • Make sure your website loads quickly so visitors can access helpful information fast
  • Create valuable content targeting relevant keywords related to window and door installation
  • Make sure your website is mobile-friendly so it can be indexed to rank
  • Optimize your title tag and meta description to drive clicks and traffic

An effective SEO strategy for window and door companies will help you increase relevant traffic to your website, which will result in more qualified leads for your business.

2. Run pay-per-click (PPC) ads

With PPC ads, you advertise your business and pay for it to appear in the search results for target keywords. Google will often show PPC ads at the top of the results, so this strategy helps you achieve prime search engine real-estate.

paid search ad for Pella

It’s one of the most effective window and door lead generation strategies because it drives qualified leads ready to make a decision — PPC traffic converts 50% better than organic site visitors.

So, what can you do to ensure you’re creating effective paid ads in Google search?

  • Target long-tail keywords (three or more words) to keep costs low and lead quality high
  • Try different bidding strategies to find one that works best for your campaigns and helps you get a better return on investment (ROI)
  • Test different ad copy to help you determine what version of your ad will drive the most leads
  • Create custom landing pages that keep leads focused and get them to convert

PPC ads are an effective way for you to drive qualified leads searching for window and door installation companies.

3. Run Google Local Services Ads

If you offer window repair services, you can run Google Local Services Ads (LSAs) to help drive leads for your company. Google LSAs appear at the top of local searches when someone looks for window repair services.

Google Local Services Ads for window repair services

These ads are a great option for generating leads because you only pay when someone contacts you through the ad. That means you’re paying for leads that are ready to hire a company to repair their windows.

When running these ads, make sure you include all the important information people need to know, including:

  • Business name
  • Location
  • Hours
  • Phone number
  • Services offered
  • Service area

You can also build up your reviews on your Google Business Profile to help boost your star rating on your LSAs.

💡 Pro Tip: Apply for the Google Guarantee badge

The Google Guarantee badge serves as a signal of trust that you’re a vetted and trustworthy business. It also instills confidence in business and homeowners because they know if things go wrong, they can get reimbursement from Google (up to $2,000). It’s a great trust signal to have in your ads that will help you earn more leads.

4. Set up your Google Business Profile

As a window and door contractor, you’ll receive the most qualified leads from the local area. When these searchers use Google, they receive search results that showcase companies’ Google Business Profiles.

Your Google Business Profile is a local listing that provides home and business owners with important information about your company.

Foster Exteriors Window Company's Google Business Profile

Because of Google Business Profiles’ prominence in local search results, this space is one of the best lead generation channels for window and door companies.

5. Engage on social media

If you want to do lead generation for window and door companies, consider building your presence on social media platforms.

With organic social media posts and paid social ads, you can reach your target audience as they scroll through their feed. It’s an effective way to connect with home and business owners looking for the right window and door company.

Social media post from a window and door company

6. Conduct word-of-mouth marketing

While most lead generation strategies for window and door companies rely on your reach, word-of-mouth marketing empowers you to generate leads from your existing customers’ spheres of influence.

With the right approach, you can leverage word-of-mouth recommendations to reach leads that you couldn’t have otherwise.

Consider these word-of-mouth strategies for window and door companies:

  • Build up reviews: When people want to find the right company, they’re turning to reviews to help them see others’ experiences and get a sense of your business. Building reviews helps people discover different perspectives of your company, so they can better make decisions.
  • Emphasize your unique selling proposition (USP): If you offer something unique, your clients will have more reason to talk about your company to their friends and family. Highlight those unique selling points in your marketing and with customers, so they can highlight them when talking with those around them.
  • Delight your clients: Give your customers something positive to share! If you provide excellent service that surpasses their expectations, they’re more likely to remember you and recommend you next time someone they know needs new windows or doors.
  • Encourage user-generated content (UGC): When a client snaps a picture of their new windows and shares it online, you receive evidence of your high-quality work — and more potential leads will see this compelling social proof.

7. Add submission forms to your website

A key component of window and door lead generation is capturing those leads. One of the best ways to do that is to add submission forms to your website.

You can create different opportunities for prospects to submit their information and become leads for your business.

Having an email sign up bar, for example, is a great, simple form submission you can use to capture leads. You can also offer a free estimate form for people to complete if they’re interested in a specific job.

Free price quote submission form on a door and window company's website

While you can design a conversion-driving contact form in many styles, keep these best practices in mind to make it easy for customers to use:

  • Request only necessary contact info, such as name and email address or phone number
  • Leave an open-ended field for their inquiry
  • Indicate required fields
  • Make your submission error messages detailed. (Ex. Instead of leaving a vague, “fill out all required fields” message, tell the user which field they forgot to fill out.)
  • Make the submission button text descriptive

When you get new form submissions, ensure you respond quickly to these inquiries to help you turn these leads into sales faster.

Generate more leads for your window and door company with WebFX

WebFX is a full-service digital marketing agency that uses data-driven solutions to generate more leads for contractors like you. When you partner with us for lead generation, you’ll receive access to our team of 500 digital marketing experts who have 3 million hours of experience.

Our comprehensive digital marketing strategies have generated 24 million qualified leads for our clients.

Ready to generate more leads and grow your business? Call us at 888-601-5359 or contact us online today!

We Drive Results for Window and Door Companies

  • 24 million leads generated for clients
  • Renowned for our communication and transparency

Get a Quote

dots background

author image

background shape

Explore our home repair case studies

Learn how we’ve helped our clients attract leads, generate revenue, and grow their businesses.

Boss Mechanical

70%

Decrease in cost per lead

Bruni and Campisi

321%

Increase in goal completions

Maryland Sunrooms

670%

Increase in ad conversions

Your
Business

IS NEXT

Get a free proposal
today!

Solving key challenges for window door companies

Our website isn’t ranking in the search results

When people need home services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.

Website icon.

We’re struggling to grow our technician team

Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly technicians, our recruitment marketing services have you covered.

Marketing icon with flame.

We’re not generating enough leads

Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your services.

Branch icon of a storefront.

We’re not attracting new customers

Having trouble increasing your online visibility, so you can attract new customers? Our award-winning marketing services get your brand in front of the right people in your local area.

Target icon with archery arrow hitting target.
TO TOP