Web Design Company

If you want to make a good first impression with your audience, you must invest in your website’s design. A good web design will keep your audience engaged and interested in your page. If your page is outdated, it’s time for a design overhaul.

You can rely on a Columbus web design company to help you design your ideal site. At WebFX, we have over 20 years of experience designing websites that drive results for our clients. We can help you create your dream website.

On this page, we’ll discuss the elements for creating an effective website and why you should rely on WebFX to create your customized website.

Keep reading to learn more and call us today at 888-601-5359 to speak with a strategist about redesigning your website.

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Why does web design matter for my Columbus business?

Your audience judges your business based on your website’s appearance. Many people will discover your Columbus business for the first time through your website. If your website appears outdated, disorganized, or unappealing, what kind of message does that send to your audience?

You want to keep your audience interested and engaged with your site. By investing in your website’s design, your audience will remain on your page and learn about your business.

The longer your audience spends on your page, the better it is for your business. They will spend more time getting to know your business, building up brand familiarity, and may even purchase your products or services!

Web design is crucial for keeping engagement up on your site. It will help you continue to attract leads to your page and keep them on it.

How do I create an effective website?

You know that a good web design will encourage your audience to remain on your page, but what makes a good design?

1. Appearance

Your site’s appearance is one of the most important factors to your design. Your audience will judge your site based on its appearance, so you must invest in updating your appearance.

A clean, sleek, and modern website will drive the best results for your business. It will show your audience that your website is up to date.

There is more to your site’s appearance than the design and colors. If you want your site to be visually appealing to your audience, you must invest in responsive design. By implementing responsive design, this will ensure that your website looks good on all devices.

Your audience will access your site from mobile devices and desktop devices. These two devices provide different experiences, so it’s important that your website adapts to fit each type of device.

Appearance is just the beginning for creating an impactful website.

2. Navigation

If you want your audience to properly experience your awesome new design, you must integrate a navigation set up that is easy to use.

When your audience comes to your site, they want to find important information fast. If your navigation is disorganized or confusing, your audience won’t find the information they need. They will leave your site to find information on a competitor’s site.

Keeping your navigation organized and easy to understand will help you keep leads engaged on your page.

3. Visual elements

When your audience visits your site, they don’t want to see an abundance of text on your page. You need to break up the text on your page to provide your audience with some relief. Visual elements help you keep your site interesting and engaging for your audience.

You can include photos, infographics, and videos within your website’s design. These visual elements will make your site interesting and engaging for your audience.

4. Action

When you have leads on your page that like what they see, they need to know how to take the next step. If you don’t guide them to the next step, you miss out on potential leads.

Your audience won’t always know how to proceed next after checking out one of your pages of information. You must guide them where you want them to go next.

Integrating call-to-action (CTA) buttons will help you guide your audience towards the next step. These buttons stand out from the rest of the design on your website. Your audiences’ eye is drawn to these buttons and makes it easy for them to know how to proceed next.

CTAs are an integral part of your design. You must include these buttons if you want to keep leads on your page and progressing towards converting.

20 S Third Street, Suite 210

Columbus, OH 32202


Why should I choose WebFX as my Columbus web design company?

You know you’re ready to invest in web design services, but how do you find the right Columbus web design company for your business?

If you want a web design company that will deliver a customized website that engages your audience, look no further than WebFX. Here’s why you should partner with our award-winning team of expert website designers.

We can create websites fast

If you don’t have a website established or your site needs a desperate overhaul, our team can help you create a website fast. With our program RainmakerFX, we’ll have your website up and running in 30 days!

We have a team of experts

When you partner with us, you’re getting a team of over 200 experts working on your campaign. Our award-winning team of designers know how to create websites that drive valuable results for your campaign.

We will help you create a customized website that is unique to your Cleveland business. With over 20 years of experience, you can count on us to create your ideal website.

We know how to drive results

When you partner with a web design company, you want to partner with an expert that knows how to drive results. At WebFX, we know how to drive real results for our clients.

Just ask our clients! Check out our 550+ client testimonials that attest to the awesome results we drive for our clients!

We're not your typical
Internet Marketing Agency.

Our team is made up of award-winning designers, developers, and Internet marketers. For us, it’s not just a job — it’s a driving passion. And that passion has led to some of the best work on the Internet.

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Ready to build your ideal website?

WebFX offers numerous web design plans designed to meet your needs and budget.

Need a new website fast? Don't worry. With our RainmakerFX plans, you can get a custom website in 30 days.

If you’re ready to build your customized website for your Cleveland business, contact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to helping your business reach new heights!

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Driving digital revenue for our 500+ satisfied customers

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