So – you set up accounts for your business on Facebook, Twitter, LinkedIn, and maybe even Instagram. You told your family and friends to follow you, and started posting updates about products, specials, and events. But is anyone paying attention?

Now that social media is becoming increasingly saturated with ad content, your followers won’t pay attention unless you give them a good reason. That’s where strong user engagement becomes important. Make your profiles and pages into spaces for two-way conversation, and your followers will be more likely to stay interested.

That being said, I know that creating engaging content is easier said than done. Here are a few tips – as well as examples of companies who excel at interacting with their followers – to help you get started.

If you’re a business owner or marketing professional, you hopefully understand the importance of having a social media presence. Profiles and accounts on Facebook and Twitter can assist in your branding, engagement, and ecommerce efforts, along with many other objectives.

But without the right analytics, you may be left wondering, “How much do my social media efforts help my business?”, or “How can I track my social media performance?” These are very common but important questions.

In today’s day and age, it’s possible to know exactly what is working and how much benefit is provided – as long as you have the right tools. Fortunately, with Google Analytics, this information is readily available.

Over the past few years, businesses of all sizes have flocked to social media in the hopes of reaching and interacting with more customers. And while social media marketing can certainly be effective, it only works if you use the same platforms as your target audience.

Most demographics are fairly easy to reach, but there is one group whose preferences change more often than most: Teenagers. This notoriously hard-to-reach demographic tends to be social media savvy, meaning that they are typically the first to try new platforms – and the first to leave old ones.

Although keeping up with them may seem like a challenge, the truth is that teenagers are often ahead of the curve on social trends. The rest of your audience will likely be using the same platforms in a year or two, so it’s worth your time to see what they’re using.

We surveyed teenagers between the ages of 13 and 19, and here’s what we found:

Facebook is hands-down the most popular social media platform today. With over 1.4 billion monthly active users, 23 billion backlinks, and one of the most recognizable domains in the world, it’s hard to imagine a day when Facebook is no longer relevant. Facebook has become so ubiquitous that, in 2014, the average American spent 40 minutes on Facebook each day.

That’s a lot of people spending a lot of time on one website — and a lot of potential customers for social media marketing. That’s why so many businesses choose to invest their precious marketing time and money into Facebook.

The down side is that it’s easy to get caught up in all of Facebook’s feeds and features, so it can quickly become a time waster. And if you’re not familiar with Facebook at all, it can take a while to learn how to navigate everything. If you’re going to be efficient, you need to navigate your dashboard quickly, which is why Facebook created keyboard shortcuts for the basic commands.

Considering that Americans spend more time on social media than any other Internet activity (including email!), your company should be active on at least one or two platforms. That being said, you also need to be smart about how you incorporate them into your marketing strategy.

Simply having a presence on Facebook or Twitter is no longer enough, and the chances of seeing results are slim unless you use them to build customer relationships. That means that if you’re like many business owners, and use your social platforms for nothing but promoting products and brand messaging, you really aren’t doing yourself any favors.

In order to effectively use social media as a marketing tool, you need to treat your fans and followers like what they are – people. Keep reading to learn why building relationships with your customers is so important, and how social media can play a role in that process.

Social media is a great tool for reaching large audiences, and can be extremely effective for brands trying to connect directly with consumers. But does that mean that it is only useful for B2C companies?

Although it presents a challenge for B2B businesses, successful social media marketing is possible. It can increase brand awareness, keep customers up to date on company news and updates, and help build relationships with other businesses and consumers.

All social networks have potential for marketers, but in this post, we’ll just focus on the biggest one: Facebook. With 890 million daily active users, the odds are in your favor that the decision makers at the businesses you want to work with are on the platform. Read more to find out how you can connect with them and start using Facebook to market your B2B company.