Instagram has come a long way from its beginning as a mobile app where users could post one image at a time in 2010. Today, the platform boats advanced functionality, over 500 million users, and 15 million business profiles.

One of the biggest advances for marketers was the introduction of free business profiles. If your business has a regular Instagram account, you can easily switch to a business account. Click the gear icon in your profile and select “Switch to Business Profile.” Instagram will then walk you through the necessary steps to create your business account.

With warmer weather quickly approaching, summer vacation planning is in full swing.

Where do travelers turn to research and book their destinations—blogs, Instagram, Facebook? Do they use their smartphones to book on the go?

In this post, we’ll take a look at how social media and mobile technology impact travel and how travel brands can use social media to reach more customers.

Dust off your passport, and let’s get started!

Snapchat has officially overtaken Twitter in daily usage with 150 million people logging into the platform each day. It also has a relatively young user base, and 71% of Snapchat users in the U.S. are between the ages of 18 and 34.

This means your grandma probably isn’t going to view your Snapchat story. But for companies whose target audience falls within this age range, Snapchat is quickly becoming a key component of their digital marketing strategies.

In this post, we’ll take a look at some takeaways from 7 creative Snapchat campaigns that you can use to enhance up your digital strategy.

Let’s get started!

Last year, social networks earned $8.3 billion from advertising, and there are currently 2.3 billion active social media users in the world.

Clearly, social media is a profitable marketing channel. But how can you effectively segment and market to various groups on social media?

In this post, we’ll take a look at some interesting stats that will help you span the decades to reach each generation of social media users.

For most businesses, Facebook is the primary social media driver of referral traffic, conversions and sales. Therefore, it’s no surprise that Facebook is continuously testing new ways to help enhance the customer experience on Facebook. This includes adding new features to their Messenger app.

Back in April, Messenger launched scannable codes, which help customers to find your business that much easier. The app also allows users to send payments, order an Uber, and make voice and video calls.

Plus, enhanced Messenger features, such as bots, streamlines communication between businesses and customers. And now, Facebook has started to beta test Secret Conversations.

This end-to-end encrypted message service is the latest enhancement aimed to not only help businesses conduct more business online (more on that later), but also provide more features to its one billion active users. With messaging apps such as WhatsApp already providing its customer base with a similar option, it was only a matter of time before Facebook did too.

So what does that mean for marketers? That’s the question we’ll answer in this post.

By this point, most marketers are familiar with the benefits of using social media to reach new customers. It’s becoming a staple for companies of all sizes and industries and an effective tool for reaching your overall marketing goals.

Its primary function is not to generate sales, but to grow your brand awareness and build relationships with customers. That being said, you can use social media to increase your sales online – but only if you adapt your approach to the channel.

Each platform presents its own unique challenges, and as a result, requires a different strategy. And much like any other marketing channel, there’s a definite learning curve to generating sales on any of them.

That’s why in this post, I’ll break it down by platform and provide a few specific tips for Facebook, Twitter, Instagram, and Pinterest.