Is Pinterest a part of your marketing strategy? Although the platform is still relatively new territory for marketers, it could be worth looking into, considering that 69% of Pinterest users say that they’ve found an item they’ve purchased or wanted to purchase on it.

As of 2015, 42% of online adult women use Pinterest, as well as 13% of online men. These numbers may not seem impressive compared to those of Facebook or Twitter, but in a survey of Pinterest users, 70% said they use it to “get inspiration on what to buy,” while only 17% of that same group said the same about Facebook.

This means that Pinterest has huge potential for marketers, especially for B2C companies. And thanks to Pinterest’s new Promoted Pins feature, that potential may have just gotten even larger. Keep reading to find out how you can use Pinterest’s new features to market your business online.

Is Twitter a part of your social media marketing strategy? If not, it may be time to think about at least creating an account. As the second most popular social network in the world (behind Facebook), with 310 million unique monthly users, it certainly has potential for helping you reach current and future customers.

But how can you use it to connect with users who’ve never even heard of your company? This is where Twitter Ads come in handy. The platform offers advertising options for a variety of goals, and since there is no minimum budget, it is accessible to almost any business owner.

Keep reading to find out how you can use Twitter as a valuable marketing tool for your company.

If you use social media, you know how frustrating it can be to invest time and energy into creating posts, only to have them receive minimal engagement. This is especially frequent on Facebook, where brands saw a 50% decrease in organic post impressions last year.

You may think that this means you’re wasting your time on the platform, but don’t give up hope just yet. Considering that Facebook currently has 890 million daily active users, it can certainly be an effective way to reach a wide audience. So how can you better reach this audience when post reach is on the decline?

That’s where sponsored posts come into play. Facebook has several advertising options, and choosing the right ones can help you utilize the platform’s full potential for your company. Read more to find out how you can benefit from advertising on Facebook.

There’s a good chance you’ve heard of Tumblr by now. As the fastest-growing social media platform in 2014 with 120% growth, it is quickly moving up in the ranks of how people interact with one another online. But have you considered using it as a marketing tool?

Whether you’ve been wanting to start a Tumblr for your company or are completely unfamiliar with the platform, this guide will help you create and manage a successful account.

Keep reading to find out what exactly Tumblr is and how it can function for your brand. In this post, I’ll explain how you can get familiar with the platform, and also explore what kind of content tends to do well brands that already use it as a marketing tool.

How can you tell if your giveaway or contest on social media is doing well? While there are very sophisticated tools and methods to calculate social reach and impact, you may just need a simple, high level estimate.

So here’s a really simple success metric to use: the percentage of your fan base entering your giveaway or contest.

RSSM-Equation-Calculation

Here’s an example. You run a Facebook giveaway asking fans to comment on a post to enter. You get 342 entries and have 1350 fans. Your really simple success metric (RSSM) is 25%.

If you run another Facebook giveaway later, after your fan base grows to 1800 fans, and you get 360 entries, you might think the second giveaway was more successful due to the larger number of entries. However, with the RSSM, you’ll find that you had a 20% entry rate, meaning it was not as attractive as the previous one.

You can also compare your results with those of other similar social media pages. Just look at their giveway and calculate their success metric. Here’s an example:

Radio-Station-Facebook-Example1

This radio station received 161 comments on their “Guess the Most Bacteria Spot” promotion. With 9050 fans, their RSSM was 1.7%.

It’s that simple, right?

A few weeks ago, I shared some tips with you about setting up and optimizing your personal LinkedIn profile. Now that you’ve hopefully become an expert on the topic of using LinkedIn for yourself, it’s time to kick things up a notch and move on to Company Pages.

Creating a Company Page on LinkedIn gives your business a place to talk about what you’re doing, share your content, and engage with the people who are interested in you. If you’re new to LinkedIn or have never managed a Company Page before, never fear! This tutorial will teach you how to optimize your Page for both search engine visibility and user friendliness, using real examples from real LinkedIn pages.

Let’s get started!

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