If you use social media, you know how frustrating it can be to invest time and energy into creating posts, only to have them receive minimal engagement. This is especially frequent on Facebook, where brands saw a 50% decrease in organic post impressions last year.

You may think that this means you’re wasting your time on the platform, but don’t give up hope just yet. Considering that Facebook currently has 890 million daily active users, it can certainly be an effective way to reach a wide audience. So how can you better reach this audience when post reach is on the decline?

That’s where sponsored posts come into play. Facebook has several advertising options, and choosing the right ones can help you utilize the platform’s full potential for your company. Read more to find out how you can benefit from advertising on Facebook.

There’s a good chance you’ve heard of Tumblr by now. As the fastest-growing social media platform in 2014 with 120% growth, it is quickly moving up in the ranks of how people interact with one another online. But have you considered using it as a marketing tool?

Whether you’ve been wanting to start a Tumblr for your company or are completely unfamiliar with the platform, this guide will help you create and manage a successful account.

Keep reading to find out what exactly Tumblr is and how it can function for your brand. In this post, I’ll explain how you can get familiar with the platform, and also explore what kind of content tends to do well brands that already use it as a marketing tool.

How can you tell if your giveaway or contest on social media is doing well? While there are very sophisticated tools and methods to calculate social reach and impact, you may just need a simple, high level estimate.

So here’s a really simple success metric to use: the percentage of your fan base entering your giveaway or contest.

RSSM-Equation-Calculation

Here’s an example. You run a Facebook giveaway asking fans to comment on a post to enter. You get 342 entries and have 1350 fans. Your really simple success metric (RSSM) is 25%.

If you run another Facebook giveaway later, after your fan base grows to 1800 fans, and you get 360 entries, you might think the second giveaway was more successful due to the larger number of entries. However, with the RSSM, you’ll find that you had a 20% entry rate, meaning it was not as attractive as the previous one.

You can also compare your results with those of other similar social media pages. Just look at their giveway and calculate their success metric. Here’s an example:

Radio-Station-Facebook-Example1

This radio station received 161 comments on their “Guess the Most Bacteria Spot” promotion. With 9050 fans, their RSSM was 1.7%.

It’s that simple, right?

A few weeks ago, I shared some tips with you about setting up and optimizing your personal LinkedIn profile. Now that you’ve hopefully become an expert on the topic of using LinkedIn for yourself, it’s time to kick things up a notch and move on to Company Pages.

Creating a Company Page on LinkedIn gives your business a place to talk about what you’re doing, share your content, and engage with the people who are interested in you. If you’re new to LinkedIn or have never managed a Company Page before, never fear! This tutorial will teach you how to optimize your Page for both search engine visibility and user friendliness, using real examples from real LinkedIn pages.

Let’s get started!

When you think about ways to connect with others, some typical activities may come to mind – meeting at events, using Facebook or Twitter, sending emails, or perhaps even creating a website. But there’s one powerful way to connect with new contacts that you may be missing out on, or not taking seriously enough: LinkedIn.

As of April 2014, LinkedIn has more than 300 million members around the world. Additionally, according to a recent social media usage study, 40% of LinkedIn users log in at least once per day. If you are not using this powerful network to its fullest advantage, you may be missing out on opportunities to establish and grow connections with valuable business contacts.

Here are a few ways that you can optimize your LinkedIn profile page to encourage additional business connections, which may help you make more contacts and find new business.

Can your social media activity play a role in determining your credit score?

At the moment, credit scores in the US are determined by five factors, none of which have anything to do with your online activity. However, according to a report from the Wall Street Journal, some lenders are beginning to use Facebook and other social media sites to verify the identities or worthiness of loan or credit applicants.

Surprisingly, for some lenders, this kind of behavior is nothing new. Read on to learn how some companies are using your social media profiles or activity to determine whether or not you have a high “social credit score” and are worth the risk of a loan.