Website Statistics for 2020: 10 Critical Stats to Know for Web Design

Macy is a Content Writer at WebFX. With a Content Marketing Certification, she's an expert in crafting pieces filled with the facts about all things digital marketing. You'll find many of her pieces featured on UpCity's Top Digital Marketing Articles of the Week. When she isn't clacking her keys, she's wondering why her dog is so cute. Follow her on Twitter @iinfinitestorm.

Are you looking to start 2020 with a fresh web design for your business and increase your bottom line?

If so, you must know what you need to do in 2020 to have a website that drives success for your business. With website statistics for 2020, you can see what to do and what to avoid, which will help you build the best website for your audience.

Keep reading to check out 10 critical stats for web design in 2020! If you want to learn more tips and tricks for creating an impactful web design, subscribe to Revenue Weekly for information on the latest web design trends and more!

2020 website statistics on why web design matters

Your website is the heart of your online presence.

You must invest time and effort into building a website that will engage and delight your customers.

Let’s look at a few statistics about web design that show you why it matters to your business. We’ll cover what that stat means for your 2020 web design and how you can put these digital marketing statistics to work on your website.

1. 94% of first impressions relate to your site’s web design

When someone finds your business for the first time, you want to set a good first impression. Your audience’s first impression can have a lasting impact on how they perceive your business. When it comes to your website, the majority of first impressions come from your site’s design.

What this 2020 website statistic means

Your first impression is critical to keeping people on your site and getting them to come back. If you want to make a positive impact with your web design in 2020, build a beautifully designed site that catches your audience’s eye and gets them to engage on your page.

How to put this digital marketing stat to work

Create a visually appealing website that attracts your audience to set a positive first impression. Whether you do it yourself or hire a web design company, build a site that reflects your brand, looks visually appealing, and provides users with a positive first-time interaction on your site.

2. 75% of website credibility comes from design

When someone finds your business online, you want them to see that you’re a legit business. With so many scams running around the web, a poorly designed website can make you look like you’re untrustworthy or running a scam.

So, if you aren’t investing time, money, and effort into building a beautifully designed site, you’re going to lose credibility and trust with your audience, as well as sales.

What this 2020 website statistic means

If you want to make the most impact with your website’s design, you need to invest in creating a high-quality, well-designed website. Without a beautifully designed site, you’ll risk losing trust from your audience and deter them from engaging on your site.

How to put this digital marketing statistic to work

Invest in high-quality design for your website. You can search for examples of great design to get a feel for how your site should look, so you can start to compose ideas on how to make a high-quality site. Choosing the right colors, visual elements, and layout will help you create a credible website.

Additionally, you’ll want to make sure your website is secure. Verify that your website has HTTPS and an SSL certificate to ensure that you’re providing a safe browsing and shopping experience for your audience.

3. 89% of consumers shop with a competitor after a poor user experience

Not only do you need to worry about setting a positive first impression, but you also need to worry about maintaining that positivity as users continue to browse on your site. A beautifully designed website will go to waste if users can’t correctly browse your website and find information.

If users can’t find information easily on your site, they won’t stick around.

What this 2020 website statistic means

You must emphasize user experience on your website, or you’ll lose leads to the competition. Investing in your site’s user experience leads to a $100 return for every $1 you spend. The key to a successful site in 2020 is a beautiful and functional website.

How to put this digital marketing stat to work

When you’re building your website, focus on elements that will help your audience have a better experience on your site. Focus on aspects like building an organized navigation, adding visual features to break up text, and ensuring your site loads quickly.

All these elements will help you create a more user-friendly website.

4. 74% of users are more likely to return to mobile-friendly websites

When you see website statistics for 2020, you’ll find that many stats focus on building a mobile-friendly website. With 74% of people more likely to return to your site if it’s mobile-friendly, you want to ensure your site looks great on mobile devices.

People spend 70% of their Internet time on mobile too. As more people gain access to mobile devices like smartphones and tablets, it becomes increasingly important to have a site that functions properly for these devices.

What this 2020 website statistic means

If you’re designing your website, you must make it mobile-friendly. Google looks at mobile-friendliness as a ranking factor in the search results, so if you want to have a chance at ranking highly, you must make your website mobile-friendly.

How to put this digital marketing statistic to work

A key component to a mobile-friendly website is responsive design. Responsive design ensures that your website adapts to whatever device a user uses. Additionally, adding thumb-friendly call to action (CTA) buttons and hamburger menus can help you create a better mobile experience.

You can check your site’s mobile-friendliness by using Google’s mobile-friendly checker tool.

5. 73% of companies invest in design to help their brand stand out from competitors

If you needed a compelling reason to invest in web design, you’ve got it right here.

At least 73% of companies invest in design, from product to website design, so they can differentiate themselves from their online competitors. When you’re competing with dozens of companies on the web, you need to give your website a unique touch to help you stand out.

What this 2020 website statistic means

This stat is one of the essential website statistics for 2020 because it emphasizes the need for a custom website. If you’re relying on less customizable website templates, you’re going to blend in with the crowd. You’ll lose leads to competitors with more unique websites.

How to put this digital marketing statistic to work

If you want your brand to stand out from the competition, invest in a custom design for your website.

You’ll want to set a brand style guide for your website, so your site has a look that’s unique to your company. You can also partner with a web design company that will build a custom website for your business.

6. 66% of people prefer to look at a beautifully designed website if given 15 minutes to consume content

If there’s anything to know about web design, it’s that people want a beautiful website. They don’t want to look at a boring and dull site. Your audience prefers to see visually appealing websites that catch their eye and get them engaged.

You may think you don’t need to invest that much time into making your site beautiful, but your audience feels the opposite. If you’re going to try and get people to use your website, you need to create an immersive visual experience that pleases your audience.

What this 2020 website statistic means

It’s not enough to have a plain website with valuable information. Your audience wants visual stimulation, and you need to deliver it.

How to put this digital marketing statistic to work

Invest in creating a website that’s visually appealing and engaging. Visual elements, like photos, videos, and infographics, will make your site more attractive to your audience. Additionally, having a set color scheme will create a coordinated and visually exciting website.

7. Slow-loading websites lead to a $2.6 billion revenue loss each year

Yup, you heard that right! Websites miss out on over two billion dollars of revenue every year because their sites don’t load fast enough. People hate to wait for information to load on websites, which deters them from making a purchase.

This website statistic for 2020 is crucial because it speaks loudly to your audience’s need to get access to information fast. Fast-loading sites will win over slow-loading sites, so you want to make sure you’re on the right side of that fight.

What this 2020 website statistic means

If you don’t have a fast website, your business gets left in the dust. Your competitors, with fast-loading sites, will garner more customers and revenue. Just increasing your website speed by one second increases your conversions by 7%.

How to put this digital marketing stat to work

You can use tools like Google PageSpeed Insights to see how quickly your site loads and figure out where you need to improve your site. You can also invest in page speed services to have an outside company optimize your website for you so you can focus on handling the new flow of customers.

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Website statistics in 2020: Optimizing your website

Designing a beautiful website is just the first step to building a successful website. Once you have a good-looking site, you need to optimize it to operate seamlessly and engage your audience.

Let’s look at a few website statistics that focus on optimization and how you can optimize your site to make the most significant impact.

8. Users spend 88% more time on pages with videos

When you’re optimizing and building your website, don’t neglect the integration of videos. Users spend more time on pages with videos. This tool not only makes your site more visually appealing, but it gets your audience to engage with your website.

What this 2020 website statistic means

Walls of text on your site aren’t going to cut it. You need to add visual points of interest when optimizing your website to catch your audience’s attention and get them to engage with your page.

How to put this digital marketing statistic to work

Look at different pages on your site and figure out if there’s an opportunity to create a video that can better explain the information.

You don’t want to overdo it and use videos on every page. Creating videos for complicated concepts or lengthy information, however, will help engage your audience and create a better user experience.

9. 34% of consumers are more likely to make an unplanned purchase after receiving personalized content

When you look at marketing statistics for web design, you’ll find that the visual aspect is only half of the puzzle. The other half is the content you place on your beautifully designed website. The information on your site is just as important as the visual aspect.

Your design sets the first impression, and your content helps set the tone for your company. When you create content tailored to your audience, your audience is more likely to make a purchase, even if they weren’t planning on it. Valuable content can help you earn more conversions for your business.

What this 2020 website statistic means

Digital marketing statistics like this speak volumes about the value of content on your site. You need to have high-quality, tailored content if you want to attract leads and get them to purchase products from your site.

How to put this digital marketing statistic to work

If you want to put this website statistic for 2020 to work, start by creating relevant, high-quality content. Create a list of topics you think your audience would want information on and start researching them to see how relevant they are to your audience’s needs.

10. 83% of people expect a website to load in 3 seconds or less

There are dozens of reasons your audience doesn’t return to your website. Page speed is one of the biggest issues business’s face when designing their site. With 83% of people expecting your site to load in three seconds or less, you must invest in helping your site load quickly.

Take this into consideration with the fact that people spend an average of 37 seconds on an article.

If people aren’t taking a long time to read your article, they’re not going to spend a bunch of time waiting for your site to load either.

What this 2020 website statistic means

When you design your website, everything needs to be fast. People need to access information and digest it quickly. You need to create opportunities where they can do that, so you provide website visitors with better user experience.

How to put this digital marketing statistic to work

As you create content, try different lengths and styles to see what catches your audience’s interest.

Make sure you also format your content so it’s easy for your audience to skim. Long content isn’t automatically bad for your site (it can help your site rank better), but it is damaging if your audience can’t skim through it.

Take these website statistics for 2020 and put them into action!

With all these website statistics for 2020, you have tons of insight into how to design and optimize your website to create the best experience for your audience.

If you’re overwhelmed by all this information, don’t worry! Our team of over 200 experts is here to help you create the website of your dreams! With our team of award-winning designers, we’ll help you build and launch your dream website.

Contact us online or call us today at 888-601-5359 to speak with a strategist about our web design plans!