Are you looking for a way to outrank your competition in search results and drive more qualified leads to your dry cleaning business?
If so, pay-per-click (PPC) advertising is the strategy for you. With PPC for dry cleaners, you can help your business appear at the top of the search results — above your competition — and drive credible leads ready to convert.
On this page, we’ll provide you with six tips for creating dry cleaner PPC ads, including:
- Use Ad Extensions To Enhance Your Ad Copy
- Use Negative Keywords To Optimize Your Ad Budget
- Bid On Branded Keywords To Protect Your Search Traffic
- Create A Custom Landing Page To Keep Leads Focused
- Use RLSA To Drive Users Back To Your Site
- Monitor Your Ads Performance To Improve Your Ad Experience
Need help launching your PPC campaign? With our team of over 500 marketing experts, we can help you start creating results-driven PPC ads. Just give us a call at 888-601-5359 or contact us online to learn more about our PPC services!
1. Use ad extensions to enhance your ad copy
When you run paid ads for dry cleaners, include ad extensions as part of your strategy. Ad extensions enable you to add more information to your ads that entice people to click on your ads.
You can use numerous ad extensions in your PPC ad, including:
- Structured snippet extensions
- Callout extensions
- Sitelink extensions
- Call extensions
- Price extensions
- Locations extensions
You can use any combination of these extensions to drive more clicks on your ads.
2. Use negative keywords to optimize your ad budget
If you want to do PPC for dry cleaning effectively, use negative keywords in your ads. Negative keywords are key terms you don’t want your ad to appear for because they don’t drive relevant traffic. These keywords often relate to your business, but aren’t a perfect fit.
For example, let’s say you’re running an ad for the keyword “wedding gown repairs” since it’s a service you offer. When you run your ad, though, you find your ad appears for the keyword “wedding gown repair and restoration.”
The problem is that you don’t offer restoration services for wedding gowns.
Now, you have dozens of people clicking on your ad because they think you both repair and restore wedding gowns. As a result, you’re driving clicks that won’t amount to customers for your business because you don’t offer restoration services.
To avoid this scenario, use negative keywords. In this case, adding “restoration” to your negative keyword list can prevent your ad from appearing in searches using those key terms.
Negative keywords prevent your business from wasting money on irrelevant clicks. Plus, they keep your budget focused on the keywords that drive valuable traffic for your business.
3. Bid on branded keywords to protect your search traffic
When you run paid ads for dry cleaners, you focus on identifying the best keywords for your ad, so you can reach people interested in your services. In your pursuit to find the most relevant keywords, though, you don’t want to forget about branded keywords.
Branded keywords are keywords that contain your business’s name. If someone searches for your business directly, you want them to see your dry cleaner’s listing first.
For example, if you own JJ’s Dry Cleaner, you should bid on the keyword “JJ’s Dry Cleaner.”
So, why is this important?
Many businesses will use branded keywords to help take traffic from their competition (you may too). If you own JJ’s Dry Cleaner but don’t optimize for your branded keyword, searchers may see a competitor ad for Bart’s Dry Cleaner at the top because Bart’s optimized for your branded keyword.
To ensure the traffic that’s meant to be yours stays yours, use branded keywords to help your ad appear at the top of branded searches.
4. Create a custom landing page to keep leads focused
When you do PPC for dry cleaners, you need a custom landing page to accompany your ad copy. When people click on your ad, you want to deliver a relevant ad experience that keeps them engaged with your ad content. A custom landing page helps you provide that experience.
Many companies make the mistake of using a page from their site as their landing page. While this strategy offers an easy solution, it works against your ad.
When you use a page from your site as a landing page, you run into two problems:
- 1. The page isn’t tailored to the ad experience, which causes frustration
- 2. The page contains distractions, like the navigation bar, that causes leads to lose focus
To prevent your audience from feeling frustrated or distracted, create a custom landing page for your ad. A custom landing page enables you to tailor your ad experience for your audience and limit distractions, so they can get the most critical information from your ad.
If you run an ad for your leather and suede repair services, you would only add information about that service to your landing page to help nudge leads towards converting.
Some crucial elements to include on your custom landing page are:
- A design unique to your dry cleaning business
- The main headline
- Information about what you offer and how it benefits your customers
- Relevant visuals
- A call to action (CTA) button
- Social proof
- Unique selling proposition
Having all these elements helps you create a conversion-focused landing page that drives more customers to your dry cleaning business.
5. Use RLSA to drive users back to your site
When you run paid ads for dry cleaners, consider using remarketing lists for search ads (RLSA) for your advertising campaign. People will visit your site and learn about your dry cleaning business, but they may not convert right away.
You can draw these leads back by using RLSA lists.
These lists enable you to target your PPC ads towards people who visited your website previously. You can target people based on the pages they visit, whether it’s your wash and fold services or your wedding gown repair services.
Using RLSA will help you drive these prospects back to your site to consider your dry-cleaning business again. You can harness the power of PPC for dry cleaners to turn these site visitors into customers for your business.
6. Monitor your ads performance to improve your ad experience
Last on our list of dry cleaner PPC tips is to monitor your ad performance. You don’t want to launch your PPC ad campaign and never look at it again. You must monitor your paid ads to ensure they’re driving the results you desire.
When you track your ad campaign, you’ll want to monitor metrics like:
- Click-through rate (CTR)
By monitoring these metrics, you can see if PPC for dry cleaning is working for you.
If you aren’t driving the results you desire, you can optimize your campaigns to perform better. You can use A/B testing to test different parts of your ad and figure out which version works best for driving results.
When you conduct testing, focus on one element at a time, so you can see how the change impacts your ad’s performance. If you try to test too many features at once, you’ll have a hard time distinguishing which element positively impacts ad performance.
Get started with PPC for dry cleaners today
Dry cleaner PPC is one of the best strategies for helping your business reach more qualified leads. If you aren’t sure how to start, WebFX can help. With over 25 years of experience, you can count on our knowledge and expertise to help you craft the right campaign for your business.
We know how to craft PPC campaigns that drive results. In the past five years, we’ve driven over $3 billion in revenue and over 7.8 million in leads. We’re also a Google Premier Partner, so you can feel confident we’ll create ads that deliver.
Ready to drive more customers to your dry cleaning business? Contact us online or call us today at 888-601-5359 to speak with a strategist about our PPC services!
Table of Contents
- 1. Use ad extensions to enhance your ad copy
- 2. Use negative keywords to optimize your ad budget
- 3. Bid on branded keywords to protect your search traffic
- 4. Create a custom landing page to keep leads focused
- 5. Use RLSA to drive users back to your site
- 6. Monitor your ads performance to improve your ad experience
- Get started with PPC for dry cleaners today
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