Did you know that over 80% of consumers research companies, products, and services online before deciding to make a purchase? With statistics like that, an SEO strategy is essential for enabling more users to find your cloud computing company when searching online.
That’s why we’ll dive into the ins and outs of SEO for cloud computing companies on this page. Plus, we’ll go over our top four SEO strategies that will help you boost your online visibility on search engines.
And if you’re ready to get started with SEO for cloud service providers straight away, we’ve got you covered! At WebFX, our team of over 500 experts has driven more than $3 billion in revenue and over 7.8 million leads for our clients throughout our industry-leading SEO services.
Contact us online or speak with one of our strategists today by calling 888-601-5359 to learn more about how we can drive more sales and revenue for your cloud computing company.
What is SEO for cloud service providers?
SEO for cloud service providers is a digital marketing strategy that involves optimizing your website for search engines and the consumers that use them.
An SEO strategy can increase your cloud computing company’s ranking on search engine result pages (SERPs). So, each time a user searches for keywords or phrases that relate to your business, your website will appear as one of the first results.
Why does your business need SEO for cloud computing companies?
There are many reasons why an SEO strategy is essential for cloud computing companies. With the right SEO strategy for your business, you can outrank your biggest competitors in the SERPs and enable more users to find your cloud computing company online.
And if you need even more convincing that SEO can provide your business with significant benefits, check out these impressive SEO statistics:
- 93% of online experiences begin with search engines
- 85% of retailers say that SEO is the most effective strategy for getting new customers
- Over 40% of revenue is captured by web traffic that comes from organic search results
- A one-spot increase in rankings can improve your click-through rate (CTR) by 30.8%
- 95% of search traffic goes to the first page of search results
- The first five results on Google get 68% of all clicks
If you want to drive more high-quality traffic to your website and increase your leads and conversions, an SEO strategy is a perfect way to do just that.
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4 SEO strategies for cloud computing companies to increase your rankings
If you want to get started with an SEO strategy that will maximize your presence in search engine results, we’ve got you covered.
Here are our top four SEO strategies for cloud computing companies:
1. Identify and optimize target keywords
Keywords are the words and phrases your target audience is searching for when they use search engines. Keywords are essential for increasing your rankings in the SERPs.
If you want potential customers to find your cloud computing company online, you’ll need to identify the keywords they’re searching for and integrate these throughout your website. Conducting keyword research is the best way to identify these important terms.
Fortunately, there are plenty of keyword research tools, like KeywordsFX, to help out. And once you’ve found your target keywords, you can begin to insert these throughout your website and content, so you can help your cloud computing company rank higher in the search results when users search for those terms and phrases.
2. Create custom content
Next on our list of SEO strategies for cloud computing companies is to create custom content. A content marketing strategy is an integral piece of any successful SEO strategy. Content is also an excellent place to insert targeted keywords so users can find your cloud computing company online.
Here are a few examples of content you can create for your website:
- Blog posts
- Long-form articles
- Detailed guides
- Helpful videos
- Informative infographics
- And more!
By creating custom content, you can answer consumers’ questions and solve their queries. And as a result, you’ll enjoy higher rankings and more web traffic.
3. Improve your user experience
One of the many factors that affect your search engine rankings is whether your website provides a positive user experience for consumers. When users spend more time on your website, Google will receive positive signals that your site is relevant and valuable, ranking your cloud computing company higher as a result.
To keep users on your website longer, you’ll want to ensure your website functions correctly and make sure users can easily find the information they need.
Here are some top tips for improving your user experience:
- Make your website navigation is easy to understand and use
- Ensure your buttons and links function correctly
- Add visuals to break up large blocks of text
- Use relevant titles and headings that guide users throughout your content and website
By improving the user experience on your website, you can help consumers easily read your content and browse your product and service pages, increasing your conversions and rankings in the process.
4. Optimize for mobile users
Did you know that more than 90% of consumers make purchases with smartphones? With billions of people using mobile devices, like tablets and smartphones, ensuring your website is mobile-friendly is essential.
Plus, whether your website is mobile-friendly can impact your search engine rankings. Google uses a mobile-first index, meaning it ranks sites specifically based on their mobile format. So if you want to reach the top of search engine results, a website that’s optimized for mobile users is essential.
One of the best ways to optimize for mobile users is to implement responsive design. Responsive design ensures your website will display and function correctly on any device that a consumer is using, whether that’s a desktop computer or a tablet.
By making your website mobile-friendly, you can drive more mobile traffic to your website and earn more conversions and sales for your cloud computing company.
Outrank the competition with SEO services from WebFX for your cloud computing companies
Are you ready to start driving more sales and revenue with SEO for cloud service providers? Top-tier SEO services from WebFX can help!
When you partner with an industry-leading SEO agency like WebFX, you’ll have access to an award-winning team of over 500 SEO experts. Our team knows how to create a personalized SEO strategy to increase your rankings and help you stand out from the competition.
Don’t let your competitors get ahead in search engines. Speak with one of our strategists today by calling 888-601-5359 or contact us online to learn more about how we take your business to new heights with SEO for cloud computing companies!