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Learn About Online Marketplaces From the Experts

Your resource for learning everything you need to know about online marketplaces, like Walmart Marketplace and Target Plus™, and how they can help you grow your business.
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9 Reasons Why You Should Sell on Walmart Marketplace


9 Reasons Why You Should Sell on Walmart Marketplace As a business, you want to sell more products and earn more revenue. While Amazon and eBay are popular places to sell products online, Walmart Marketplace has emerged as another great […]

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Walmart Sponsored Products: the Complete Guide


Walmart Sponsored Products: The Complete Guide What do Meow Mix, Bose, and Listerine all have in common? They use Walmart Sponsored Products. Read the Selling Online Guide

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4 Walmart Advertising Strategies That Help You Sell More


4 Walmart Advertising Strategies That Help You Sell More Did you know that the average family of four spends more than $4000 at Walmart each year? Read the Selling Online Guide

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How to Become a Successful Walmart Marketplace Seller


How to Become a Successful Walmart Marketplace Seller Around 18,000 third-party sellers offer their products on or Walmart Marketplace. This number, which is significantly less than the millions of active sellers on Amazon, gives businesses a less competitive opportunity […]

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How to Advertise on Walmart Marketplace

How to Advertise on Walmart Marketplace With more than 80 million products on Walmart Marketplace, it’s a challenge to make your business and your products stand out. Learning how to advertise on Walmart Marketplace, however, can help your company reach […]

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What is Walmart Marketplace?


What Is Walmart Marketplace? With the growth of online shopping, it’s important for your business to take advantage of top online marketplaces that allow you to sell more products. Read the Selling Online Guide

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Explore one of these categories to go in-depth on a specific online marketplaces topic or keep reading for our beginner’s guide to online marketplaces, complete with additional resources.

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Learn the basics of online marketplaces

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Learn key online marketplace terminology

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Get the latest online marketplace statistics

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Learn about online marketplace technology and tools

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Learn about online marketplaces for SMBs

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Learn about online marketplaces for B2B companies

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Learn about online marketplaces for B2C companies

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Learn about online marketplaces for ecommerce

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Learn about online marketplaces for enterprise companies

Learn online marketplace marketing from the experts: Your guide to online marketplaces

It has never been easier to reach a large audience than in this day and age. Whether you run a small mom-and-pop store or a multi-location corporation, the emergence of online marketplaces has allowed for a shift in how business is conducted.

Gone are the days of selling from house to house or customers having to physically come into a store to purchase a product or service. With the right strategy behind your online marketplace, the opportunities for your business to grow are nearly endless!

Want to learn more about online marketplaces?

Just keep reading and explore the following resources to learn about what an online marketplace is, why you should consider selling on an ecommerce marketplace, the best online selling platforms, and more!

What is an online marketplace?

Online marketplaces are one of the top trends in the retail sector. An ecommerce online marketplace is simply a site that offers an array of products that are for sale from different sellers. Just like with a physical store, an online marketplace’s number one goal is to generate revenue from consumers who are purchasing products and services.

6 best online selling platforms for businesses

One of the most exciting things about the Internet is that there are so many options when it comes to choosing the right online selling platform for your business. However, this can also be overwhelming. To help guide you through the online marketplace jungle, here are some of the best online selling platforms for businesses:

1. Amazon

The largest ecommerce marketplace in the United States, Amazon has 5 million marketplace sellers and a whopping 197 million U.S. shoppers that browse the site every month. Amazon is best suited for medium to large sellers that want additional exposure for their products.

2. Walmart

When you think of Walmart, you probably think of their physical store locations. But Walmart is also one of the fastest growing online marketplaces, and it doesn’t show any signs of slowing down. Just like Amazon, Walmart is perfect for medium and large businesses that are looking to increase their exposure. After submitting an application and getting approved, sellers have access to over 110 million shoppers each month! Additionally, Walmart doesn’t charge a monthly fee like its rivals. The only cost to vendors is a commission on sales.

3. eBay

eBay is one of the original ecommerce retailers, having entered the market way back in 1995! Best suited for sellers that offer new and used items that are open to auction their products, eBay is perfect for small to medium-sized businesses.

4. Etsy

Another online marketplace platform that is ideal for small businesses is Etsy. Etsy is optimal for sellers that offer unique and niche products. Additionally, Etsy promotes individual sellers’ brand identity by displaying your business name and grouping your products within your own personal Etsy collection.

5. Target Plus™

Target Plus™ is a relatively new online marketplace from retail giant Target. Selling on Target Plus™ grants you access to Target’s huge customer base and benefits like free shipping and in-store returns.

Selling on Target Plus™ is invite-only, so, for many brands, it’s more challenging to get started with than other platforms. However, the upside to this is, if you get accepted, you may have fewer competitors on Target’s marketplace.

6. Alibaba

Alibaba is an online marketplace for business-to-business (B2B) companies. It’s an excellent online marketplace to be on if you sell products to other businesses.

The Alibaba Group also owns AliExpress — an online marketplace focused on business-to-consumer (B2C) sales.

4 tips for using an online marketplace

There is a lot that goes into creating the perfect online marketplace for your business. Consider the following tips to help you get the most out of your ecommerce seller experience:

1. Choose the right marketplace for your products

Because there are so many online marketplace platforms to choose from, it can be tempting to just pick the first platform that you hear about. It’s crucial, however, to choose the platform that best fits your businesses’ needs. Make sure that your products fit the platform and that you’re reaching the customer base that is best suited to your products. Additionally, you want to ensure that you choose a trusted and technically savvy ecommerce platform to encourage visitors to view your products and check out with ease.

2. Ensure product imagery is attention-grabbing

Just like with a physical storefront, appearance is everything on an ecommerce site. Good product imagery such as professional photos of the product and high-quality images can help to draw in customers and grab their attention.

3. Use pricing tools

One of the main factors in a buyer’s decision is the price of the product. Most online marketplaces provide a pricing tool that can help sellers compare their prices with the current best prices of each product around the Internet. Ensure that your pricing isn’t too high or low by utilizing a pricing tool.

4. Take advantage of online marketplace advertising

Many online marketplaces have their own tools for advertising on their platforms. You can use these tools and create an online marketplace advertising strategy to boost your sales.

Online marketplace marketing services

A digital marketing company like WebFX can help you make the most of online marketplaces. The services we offer include:

  • Setting up and managing your online marketplace account and store
  • Advertising your products
  • Boosting your visibility and sales with SEO
  • And more

Grow your business with ecommerce marketplaces

With this information in mind, you can successfully choose an ecommerce platform and build the optimal online marketplace. Click here to learn how we can help you grow your ecommerce business, or contact us for a free quote today!