Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
SEO Audit Services: Get a Complete Audit & Action Plan
What’s stopping your website from capturing (and converting) more search traffic? Get answers — alongside an action plan or implementation — with WebFX’s SEO audit services. Learn more about our website SEO audit services or request a custom proposal from our SEO audit company now!
What do our SEO audit services include?
Capture more traffic, leads, and revenue with WebFX’s 360° SEO audit services. With our pre-packaged or custom plans, you’ll receive a solution that determines your website’s strengths, weaknesses, and opportunities, finds the SEO issues influencing your rankings, and delivers an SEO audit report with actionable recommendations that our team (if you like) can implement for you. Learn more about what’s included with your SEO audit plan below:
- On-page SEO audit
- Technical SEO audit
- Off-page SEO audit
- AI SEO audit
- SEO report
- Audit implementation
- SEO strategy
- And more!
On-page SEO audit
On-page SEO audit
Your search engine optimization audit starts with on-page SEO, where we look for issues like:
- Missing title tags and meta descriptions
- Duplicate content
- Thin content
- Keyword stuffing
- Weak internal linking
- Missing image alt text
- And more
Besides identifying these issues, WebFX will provide recommendations on how to fix them.

Technical SEO audit
Technical SEO audit
Is a crawling and indexing error preventing your site from appearing in search results? Your dedicated SEO audit expert will find out! As a part of your search engine optimization audit, they’ll dig into several key files and technical SEO elements, like:
- .htaccess file
- Robots.txt file
- Sitemap
- HTTP headers
- 404 error pages
- Page speed
You’re covered when it comes to fixing these SEO issues, too, as a part of our technical SEO audit services. With our in-house development team, you can fix these issues fast and start seeing the results from your efforts, like getting your site indexed in Google or Bing search results.

Off-page SEO audit
Off-page SEO audit
What kind of reputation does your site have? You’re about to find out. As a part of your SEO audit plan, you’ll receive an off-page analysis and comparison that analyzes your off-page SEO — and your top competitors — to gather off-page SEO insights and recommendations. Areas we evaluate include:
- Backlink quality
- Backlink anchor text
- Backlink placement
- Backlink relevancy
- Backlink quantity
You can expect helpful recommendations that go beyond, “Get more links,” too. Instead, we’ll provide a strategy for how your business can attract relevant links from trustworthy sites in your industry. The best part? You can put this strategy into action with our in-house team of off-page SEO specialists.

AI SEO audit
AI SEO audit
AI-powered search is here, from ChatGPT to AI Overviews. For businesses and their SEO strategy, that means understanding the following:
- How AI models perceive your brand
- Whether AI models cite your website
- How to gain visibility in AI searches
At WebFX, our website audits answer these questions and provide recommendations (based on optimizing for AI-powered search across hundreds of campaigns) to improve your business’s visibility across search experiences.

SEO report
SEO report
Following our analysis and audit, your dedicated account manager will provide actionable and prioritized recommendations for fixing SEO issues across your site. Your business can then decide if you want to fix these issues in-house or leverage your WebFX team.
For perspective, our recommendations may include, but are not limited to:
- Duplicate content
- Broken links
- Dangling links
- Similar title tags
- Duplicate meta descriptions
- Web copy editing
- HTML validation
- Browser and resolution compatibility
- Page loading times
- Site statistics
- Error pages
The factors listed above are just some of the elements WebFX will address as a part of your SEO audit package. Each of these factors provides some impact in attracting search engine crawlers and — by extension — customers to your site.

Audit implementation
Audit implementation
Choose the option that works best for you: Fix the issues in-house or leverage your WebFX team to start capturing more traffic (and revenue).
Leverage your WebFX team
With WebFX’s full-service team — which includes SEOs, web developers, professional copywriters, and more — you can put your SEO recommendations into action and start seeing the results, like getting indexed, improving rankings, increasing traffic, and more.
Fix your issues in-house
Need to resolve SEO issues in-house instead? WebFX can help! Your SEO audit services include SEO support and training from our team. So, if you need someone to walk your developers through a fix or need someone to explain a fix, we’re here to assist.

SEO strategy
SEO strategy
Search engine optimization isn’t a once-and-done digital marketing tactic. It’s a strategy, and one that’s helped businesses grow their companies, enter new markets, and energize their local economies. That’s why WebFX’s SEO audit services provide a recommended SEO strategy, offering guidance on what to do after fixing your SEO issues.
Your strategy takes into consideration:
- Your business
- Your market
- Your goals
- Your existing SEO strategy
The result? An actionable plan that’s built around your business and your aspirations for the future. Already, our custom SEO strategies have helped our clients’ companies generate more than $10 billion in revenue — and that’s just in the past five years.

Transparent SEO Audit Pricing
Tailored to Your Business Goals
You’ve got SEO issues, and finding them requires more than a checklist — it requires a plan. At WebFX, we prioritize creating custom plans for our clients, focusing on your business’s goals, timeline, and SEO issues to develop a thorough SEO audit that finds the issues affecting your site. Learn more about what goes into building our custom SEO audit plans now:

CUSTOM SEO AUDIT PLANS
Starting at
$8,600 / month
How we determine pricing
Support Needs
WebFX can do more than just provide you with an SEO audit. Our team can consult and even implement recommendations to get your website ranking in the search results.
Website Size
Naturally, the size of your website is going to affect the cost of your SEO audit. Typically, this would primarily include the core pages of your site rather than every single blog post.
Off Page SEO
With an entire dedicated earned media team, we have the capabilities to deliver on a more in-depth link audit for the sites linking back to your website so that you can keep your online reputation clean.
INCLUDED WITH ALL SEO AUDITS:
- 360° SEO audit including on-page, off-page, and technical SEO
- Data-backed SEO strategy recommendations
- DIY or do-it-for-me implementation
- In-depth competitor analysis and scorecard
- Expertise of a 500+ digital strategy team
Your search for SEO audit services ends here
When your company partners with WebFX, you:
Pricing custom to you.
Starting at $8,600 per month.

Unlock a 25% greater marketing ROI with our award-winning SEO audit agency

- Dedicated account manager with an in-house team to develop and implement assets
- All-in-one platform for optimizing, measuring, and reporting SEO’s ROI
- Built from your business objectives, market changes, and overall marketing efforts
- In-house project management software, 24/7 help desk, and direct client phone line
Typical SEO agency
- Dedicated account manager that’ll need your time to develop and implement assets
- Third-party toolkit for tracking SEO’s performance with subscription costs passed to you
- Copy-and-paste checklist for optimizing your site and (hopefully) delivering results
- Regular, but unreliable when site issues happen, and you need help now
In-house SEO
- One or more team members searching for the time to optimize 200+ ranking factors
- Free and paid tools for auditing, monitoring, and measuring rankings and traffic
- S.M.A.R.T. goals, but difficult to achieve with limited resources, time, and skillsets
- Varied with documentation gaps leading to project delays and wasted budget.
Learn more about SEO audits
Learn more about SEO audits and the common issues SEO audit services find:
- The on-page factors affecting your SEO
- The off-page factors affecting your SEO
- The server files affecting your SEO
The on-page factors affecting your SEO
The on-page factors affecting your SEO
What’s the point in having an attractive website if no one ever sees it? We’ve seen a lot of clients who have beautiful, engaging, and well-crafted websites that just can’t rank in search engines, and they don’t understand why. Why doesn’t a website rank well if it’s attractive and has a lot to offer?
Frequently, the issue in these situations is content in one form or another.
This could mean not enough content on each page (“thin content”), similar or missing title tags and meta descriptions, or multiple URLs pointing to the same page (“duplicate content”).
WebFX will identify these on-page ranking barriers and recommend the necessary changes with our SEO auditing services. Identifying and fixing these on-page factors can have a significant, immediate and positive impact on your rankings.
The off-page factors affecting your SEO
The off-page factors affecting your SEO
Other factors affecting your organic search positions are what are referred to as off-page factors. Off-page factors make up almost 80% of search engines’ ranking algorithms, making accurate off-page analysis absolutely critical. These factors are mostly focused on links — the number of links you have, the anchor text used, and where these links are placed.
The average web visitor can’t spot these off-page factors, and it’s difficult to identify them manually. Fortunately, at WebFX, we have a suite of services enabling off-page analysis and comparison. WebFX will identify these hard-to-spot factors and recommend a strategy that helps you build your reputation and increase your presence online.
The server files affecting your SEO
The server files affecting your SEO
There are several files on your server — like .htaccess, robots.txt and sitemap.xml to name a few — that dictate how search engines access and index your content. Optimizing these files, so they are configured appropriately, can have a huge impact on your rankings (which is why we prioritize them as a part of our technical SEO audit services).
.htaccess
The .htaccess file is a distributed configuration file. This file allows you to specify and apply configuration directives on your site. This file enables you to call the shots on how users and search engines are directed to specific pages on your site, facilitate custom error pages and apply 301 redirects.
robots.txt
The robots.txt file placed in the root of a website prevents web spiders from accessing specific folders on your website. It is important to follow a specific format when optimizing this file. This file is typically used for folders that dilute the theme of your website or folders providing a dead end to robots, such as PDF files.
Sitemap
The creation, optimization and submission of a sitemap.xml file enables search engine spiders to better crawl your site. It also helps visitors to quickly scan your whole site for relevant information. This file provides a link and a short description of that link for each page of your site, prioritizing each page and providing a hierarchy of the most significant pages on your site to the least important pages on your site.
Additional server configuration factors
Additional server configurations such as accurate HTTP headers, accurate 404 error pages and page load times affect your search engine traffic as well. WebFX will identify and determine the best way for you to optimize these files to ensure positive results.
FAQs about SEO audit services
Looking to learn more about SEO audit services? Check out our FAQs:
What are SEO audit services?
SEO audit services look at how well your website performs in search results. An SEO audit checks three main areas: Technical SEO (crawling, indexing, and usability), on‑page SEO (keywords, content, and internal links), and off‑page SEO (links, social media, and online mentions). After the review, you’ll get recommendations for fixing issues and improving rankings, and some providers — like WebFX — can put those changes in place.
How much does an SEO audit service cost?
An SEO audit costs between $650 and $14,000. The final price depends on your website’s size, the provider’s experience, and what deliverables are included, such as a detailed report, implementation roadmap, or follow‑up consultation. For example, a small business site with less than 50 pages might cost $650 – $1,500. An ecommerce site might fall in the $2,500 – $7,500 range due to its size and complexity. A large enterprise site with thousands of pages and subdomains can easily reach $10,000 or more.
What kind of results can I expect from a website SEO audit?
An SEO audit won’t improve your rankings overnight. You can see better rankings, more traffic, and higher conversion rates in a few weeks or months, though, depending on the issue. Overall, businesses that act on their audit’s recommendations often see long‑term growth in organic search performance, traffic, and conversions.
What’s the difference between a paid vs. free SEO audit?
A free SEO audit uses automated tools to scan your site for surface‑level insights, like missing title tags, slow page speeds, or broken links. These audits are quick but often generic. A paid SEO audit goes much deeper. It includes a manual review by SEO specialists, competitor analysis, and a prioritized action plan tailored to your goals. Paid audits also explain why issues matter, show how to fix them, and can include expert help to implement changes.
Why invest in an SEO audit package?
Investing in an SEO audit package helps your business:
- Troubleshoot lost or stagnate rankings
- Pinpoint issues undermining SEO efforts
- Get solutions for how to grow traffic
- And more
As your website SEO services provider, our goal is simple: Make SEO a revenue driver for your company. That’s why our SEO audit services investigate all possible factors, from title tags to page speed.
So, let’s get answers about your site’s SEO. Learn what your site needs to start meeting your traffic and revenue goals by contacting our seasoned team of strategists today!
Who should invest in an SEO audit?
Businesses that depend on their website to drive leads, sales, or visibility should consider an SEO audit. It’s especially important if your site is losing rankings, preparing for a redesign, or looking to start SEO. New websites can use an SEO audit to build a strong foundation, while established sites can uncover technical issues and other opportunities to improve their rankings. In short, if search traffic matters to your business, an SEO audit is worth the investment.
How long do SEO audit services take?
Our SEO audit takes about 45 days. During this time, WebFX reviews your website’s technical SEO, on‑page SEO, and off‑page SEO to spot problems and find ways to improve. We then share our recommendations for helping your site rank better in organic search results and AI‑powered search experiences. After the audit, you’ll get a detailed report that explains what we found and what to do next to grow your site’s search visibility.
How often should I get an SEO audit?
Most businesses should get an SEO audit at least once a year. Search algorithms change constantly, and new technical or content issues can appear over time. You should also schedule an audit after a redesign, migration, or sharp decline in rankings. For larger sites or highly competitive industries, a quarterly audit can catch issues early and keep your SEO strategy on track. Regular audits help maintain strong search visibility and prevent small problems from becoming big ones.
View all deliverables in our SEO audits
Features | Market Leader |
---|---|
Reports Provided: | |
Pages reviewed | Up to 70 pages |
Audit implementation training/support | Up to 2.5 hours |
Complete audit report upon completion | |
Future site strategy (One sheet) | |
Competitive scorecard (Analysis of up to 3 competitors) | |
Backlink report | |
Keyword research (Up to 50 terms) | |
SEO Checker reporting on all pages | |
External link acquisition strategy | Additional $500 |
In-Depth Link Audit [Optional] | Additional $1,200 |
Analysis Checklist: | |
301 redirects | |
Broken links | |
Canonicalization | |
Code to text ratio | |
Crawl errors – complete list | |
Geo-location | |
Google Webmaster tools parameter exclusions | |
Google Webmaster tools preferred domain | |
HTML/CSS code review | |
HTTP status codes – home page | |
HTTP status codes – sitewide | |
Image optimization | |
Internal link structure | |
Page content | |
Remote use of .js & CSS | |
Robots.txt configuration | |
Shared IP addresses | |
Site compression configuration | |
Site load time – average | |
Site load time – home page | |
Sitemap.xml configuration | |
Sitemap.xml index rate | |
Static/dynamic URL configuration | |
Title tag optimization | |
Analytics program configuration | |
Duplicate content | |
Home page content | |
Information architecture | |
Link profile | |
Site theme and content | |
Spam/malware | |
Top keyword rankings | |
Top keyword traffic | |
Website conversion | |
Website wrapper | |
Post audit client implementation review (1 hour) | |
500+ SMEs behind campaign driving results | |
Duration | 45 days |
Cost: | $8,600 |
Need more information? Call Us: 888-601-5359 | GET STARTED |
1 in 10 customers qualify for a free SEO audit — contact us now!