Search engine optimization (SEO) best practices are steps to improving your website to rank highly in organic search results.  The effects of a campaign can change the course of your business. When you rank higher in search engines, you’ll get more […]

If you own a business and haven’t yet adopted social media marketing, the time is now. With billions of potential customers around the world using social media platforms, there has never been a better time to implement a social campaign. […]

Shopify is one of the most well-known ecommerce brands out there. If your business sells products online, Shopify is an excellent tool for helping you keep up with your inventory and collect sales data from across all your selling channels. […]

Marketers today know that creating quality content is one of the best ways to attract traffic and leads, and that “content” no longer simply refers to text. The term encompasses a wide variety of mediums, and one of the more […]

If you run a business and maintain a social media presence on numerous platforms, you know how difficult it can be to keep track of your competitors, your mentions, and your social media analytics. Luckily, social media monitoring tools can […]

Perry owns a small business and wants to expand his reach with his products. He decided to sell his products on Walmart Marketplace to help increase sales. After a few months of listing his products on Walmart’s site, he […]

Thanksgiving weekend is the most wonderful time of the year for shoppers looking to save on holiday gifts and household goods. It’s also a crucial time for the economy, and the National Retail Federation (NRF) estimates that 19% of annual […]

Facebook is one of the best modes of online marketing for small to midsize businesses, and if you haven’t yet adopted a Facebook strategy, you could be missing out on tons of sales. Consider that 68 percent of Americans use […]