Want to evaluate the success of your Instagram marketing and optimize your posts for greater impact?

You can use Instagram analytics to track your progress, identify trends, and evaluate your target audience in more detail.

Using Instagram analytics, you can also gather valuable data about which hashtags are used most often, which photos receive the most interaction, and which times are most popular for posting.

These metrics are all valuable, and they provide insight about what you’re doing well and what you need to change or improve. You can also use the data to compare your success to competitors.

In this post, we’ll discuss the benefits of using both free and paid Instagram analytics tools, which data you should be tracking, and the overall benefit of using Instagram analytics for your marketing strategy. Let’s get started!

If you want to increase your company’s following on Instagram, you’re not alone. In fact, you’re among 25 million other business profiles on Instagram that want the same for their business.

That’s a lot of profiles to compete with, but in theory you’re not competing with all of them — you’re only competing with the ones in your own industry.

That being said, it’s still difficult to gain traction on Instagram with so much competition — both for followers and for straight up business.

In this post, we’ll talk about some of the best ways to get more followers on your company’s Instagram page, which can in turn, bring more business to your company.

As attracting online attention becomes increasingly competitive, new digital marketing strategies are constantly developing. And while it would be futile to attempt to use every new trend, businesses can benefit from staying up-to-date on new strategies and considering how they can play a role in their marketing efforts.

One of the fastest-growing marketing mediums this year is video, and for good reason – it’s effective for reaching and engaging audiences. And while many B2C companies have already started incorporating video into their digital strategies, those in B2B industries have been slower to adopt.

Fortunately, as a B2B company, this means you still have the opportunity to start using videos before your competitors. That’s why in this post, I’ll go over a few key reasons you should consider making video part of your marketing strategy, and a few tips for using YouTube to reach potential clients.

If you’ve used Twitter this week, you’ve likely seen dozens of tweets about the platform’s switch from their 140-character limit to 280. And as with virtually every change Twitter has made since 2006, users have been mostly resistant.

When Twitter first announced this change in September, they explained that it was intended to help users more easily express themselves. They also cited differences between the amount of information that could be conveyed within the character limits in different languages.

For example, tweets in Japanese can convey about double the amount of information within 140 characters as tweets in English. As a result, Japanese-speaking users only hit the character limit 0.4% of the time, while English-speaking users utilize the full 140 characters 9% of the time.

Try to list 400 different hobbies and interests. A few might come to mind immediately, like photography, music, reading, or sports, but it would take some deeper thinking to come up with 400 unique categories.

Now try to list 5,000.

That’s exactly what Pinterest did – using algorithms, of course! – with their new Taste Graph.