7 Best Strategies for Customer Acquisition in Banking

What is customer acquisition in banking?

Customer acquisition in banking is the use of online and offline channels to attract new clients and deposits to your financial institution. Some banks manage these efforts internally, while others outsource to a marketing agency.

7 best strategies for customer acquisition in banking

The best strategies for customer acquisition in banking include:

1. Create a high-quality website

Visitors to your website need to be able to find information quickly, especially when they want to become new customers. Whether they want to open a checking account, start a line of credit, or invest in a certificate of deposit, you should have that information clearly available on your site.

The idea behind this is that the easier you make it for someone to become a customer, the more likely they are to become one. After all, if something isn’t convenient, people won’t do it. That’s why it’s so important that you provide as much quality information as you can, especially in such a competitive industry.

2. Optimize individual pages for relevant keywords

Every page on your site should focus on one keyword to show up better in search engine results pages (SERPs). Whether that’s “contact us” or “when should I open a savings account” is up to you, but it’s important that you use specific keywords on different pages.

But what are keywords? Essentially, they’re words or phrases that people use to find information on search engines like Google.

Longer keywords tend to be specific and reflect someone’s intent to convert. Shorter keywords are vague but get more traffic.

In general, it’s better to use long-tail keywords since they’re less competitive and more specific to your niche. Then, add those keywords naturally throughout your text. This helps Google and other search engines understand what your page is about, and it makes your page easy for visitors to read.

3. Use PPC advertising

Pay-per-click advertising (PPC) is one of the most lucrative and effective Internet marketing methods. It’s essential for any bank that wants to compete with big brands and grow.

PPC ads show up in search results before organic results, giving you a chance to catch someone’s attention before everybody else. When someone clicks these advertisements, they go to a page on your site, known as a landing page, and you pay the PPC provider (usually Google) a small fee.

You can track how many people come to your landing page and use those numbers to improve your overall PPC campaign, too. Test different ads to determine which ones get you the most visitors, and modify your landing pages to improve your conversions. The results will be a streamlined advertising process that gets you more customers.

4. Use calls to action

No matter what kind of based marketing you’re doing, always include a strong call to action, so readers know what to do next.

Not every visitor is going to intuitively understand what you want him or her to do, which is why it’s so important that you state it explicitly. You can ask someone to call you, email you, add their name to a newsletter list, request more information, download a free guide, and much more.

Basically, have a plan for every page you create on your site, and tell people what they should do at the end of it. It helps increase customer conversions, so your bank can grow.

5. Create social media accounts

Social media is the new hang-out, and you have to be there if you want to be seen.

Because banks are regulated, you may have been hesitant in the past to join Facebook or Twitter. But signing up for social media is well within banking regulations. As long as you interact with people without disclosing any personal or business information, you’ll be fine.

Social media is a great place to announce new deals from your bank, interesting statistics about your industry, graphics you’ve created, videos you’ve filmed, and more. Not everyone who sees what you post will become a customer, but it’s a great way to attract new attention.

6. Create and maintain a blog

Blogging entails sharing your knowledge with others and talking about current events.

There are tons of articles you could write for those seeking financial advice, such as how to budget for a new car, understanding how CDs work, and when to take out a personal line of credit.

Create a strong list of 10 to 20 ideas and make a blog post calendar for the next month or so. This will help you write new blogs in time to publish them according to your schedule.

7. Start an email marketing campaign

Email marketing is one of the most effective forms of marketing in terms of ROI. If you’d like to get some of those returns, you can start marketing today.

The key is asking for visitors to your website to submit their email addresses to you so you can contact them later. Then, once you have their emails, you can start using lifecycle email marketing to gradually convert them into customers.

It may take some time, but this kind of lead nurturing has the potential to pay off big time in terms of new customers and growth.

Improve customer acquisition with financial marketing pros

At WebFX, we’ve worked with banks before, and we know which customer acquisition strategies work best for financial institutions like yours.

Our team of lead generation experts will help you get, nurture, and acquire customers, so your bank can grow. Whether you’re a local bank or a corporate giant, we can get you the new leads you want.

Contact us today to create a customer acquisition strategy for your needs!

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