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As a credit service company, you rely on bringing in new customers to propel your business forward. But if you currently use outbound techniques like cold calling or emailing to bring leads to your business, you might find dwindling success. 

How would you feel if you could get leads to come to you instead of the other way around? With a few expert digital marketing strategies, you can accomplish this feat. 

Keep reading to learn more about lead generation and how to achieve it for your business. If you’d like professional help, reach out to WebFX’s professional team. With over 28 years in digital marketing, we know how to help you gain leads online!

What is a lead in credit services?

A lead includes anyone who demonstrates an interest in your services or brand. People may display a casual interest by downloading a free guide on your website, while other leads might show more direct intentions by reaching out to your sales team to ask questions or learn more about your services. 

Users at every level help your business because these leads eventually become customers through patient marketing efforts. When you implement strong lead generation techniques, you show Internet users your business’s personality and services to convince them to become customers.

How to determine your ideal lead

As with any business, your credit service company caters to a specific customer base. Determining your ideal lead will help you focus your time and money on prospective leads who are most likely to become customers. 

To determine your ideal lead, create buyer personas to represent your current customer base. You can use three steps to craft these personas:

  • Record demographic information: Consider factors like your customers’ age, gender, occupation, and socioeconomic status. If you provide service to businesses, note relevant factors like size and location.
  • Identify pain points and motivations: Think about why customers seek your services. What problems do they face and how can you alleviate these pain points?
  • Consider your role: Highlight your service’s benefits and how you will meet customer needs. 

With these steps, you’ll create several buyer personas to represent your customers. Using this information, gear your marketing efforts toward pulling in these customers to see measurable results.

5 proven lead generation strategies for credit service companies

Lead generation attracts new clients to your business. When you know their potential interests, you use marketing techniques to keep their attention and turn them into loyal and paying clients. Use the following strategies to achieve success in your lead generation campaigns.

1. Use SEO to bring leads to your website

Search engine optimization (SEO) focuses on maintaining a high position in search results so people looking for credit services online will find your business. 

Research shows that 95% of search traffic goes to the first search results page. Using SEO for credit services to improve your rankings will push your website higher on results pages and display it to more interested searchers. 

SEO involves improving your website and using other marketing strategies to direct searchers to you. Use these strategies to improve your rankings:

  1. Keyword research and optimization on website pages
  2. Content creation about relevant industry topics
  3. Link building to refer users to your website
  4. User experience design improvements
  5. Social media marketing

2. Provide helpful website content

Google searches often begin with a question. If you answer a searcher’s questions, you’ll gain their trust. They’ll also learn a little more about you. Helpful content might compel users to subscribe to your newsletter or contact you for more information. Once they do that, they become a lead. 

As a credit services company, you have specialized knowledge your customers want. Use content creation to produce blog posts, instructional videos, or infographics to answer user questions. 

On every content page, include a call to action (CTA) that tells website visitors what to do next. When you get customers to sign up for a newsletter or follow you on social media, you gain them as leads. Once you have their contact information, you’re able to nurture those leads to encourage them to become customers. 

3. Gain leads with PPC ads

Pay-per-click (PPC) advertising allows you to increase your visibility online quickly. Lead generation techniques like SEO and content creation attract valuable leads, but they take time to set up and might not achieve immediate results. Fill in the gaps with PPC advertising.

These ads are visible on search results pages, social media sites, and other websites. You only pay when users click your ads and show interest in your services.

This technique works well for lead generation because you direct users to landing pages where they fill out forms with information like their email or phone number. With PPC ads, you attract leads and give them an easy way to continue their relationship with you.

4. Add personalization

Every customer has unique needs and they all want to receive individual attention. If you provide a personalized website experience, users will choose your business over a competitor’s — and even recommend you to others. 

Use website personalization tools to show users different website content based on factors like their company, industry, and location. Website personalization helps you predict user needs and provide them with the precise solution to solve their problems. 

Creating a personalized experience shows you value your website visitors. They will appreciate this added effort and may choose to become leads.

5. Connect with leads on social media

Social media establishes personal relationships with your business and allows people interested in your company to learn more about your personality and available services. 

You can use social media to target your ideal customers and encourage them to form closer connections with your business. Direct users to informational content on your website or use social networks to demonstrate the benefits of working with you. 

As you grow your brand’s reputation on social media networks, you establish another lead generation path. Rather than finding you through a website, people might also learn about your services from LinkedIn, Twitter, Facebook, or other social platforms.

Meet WebFX:

Your world-class, tech-enabled marketing agency with over 1.6 million hours of combined expertise.

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Generate quality leads with WebFX

Many marketers for credit services say that they prioritize lead generation, but 80% consider their marketing efforts only slightly effective. WebFX provides expert assistance with SEO, PPC, and social media management to create valuable leads for your credit service business. 

In the past five years, we’ve driven nearly 24 million leads for our clients and we’ll help you generate leads too. Call us at 888-601-5359 or contact us online to speak with a strategist today!

We Drive Results for Credit Service Businesses

  • Dedicated account manager backed by 500+ digital experts
  • Renowned for our communication and transparency

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