Social media is one of the most effective ways for casinos to get more customers in their doors, but it takes more than a little luck to succeed in the long run. To get the results you want, you need a social media strategy that will deliver.
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Why is social media important for casinos?
Social media gets you in touch with the people who want to become your customers. That means you can talk directly to your potential customers, listen to their suggestions, and address any complaints. It also lets you promote events and your website to your followers who act as a steady customer base.
When you start a social media strategy, you should create accounts on these five major networks:
These social media platforms connect you with your audience like never before. You can share news, graphics, videos, blog posts, employee profiles, and more to make your followers feel closer to you. Best of all, it also lets you have a two-way conversation with your customers, so you can interact with them directly.
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How to use different social networks
Different networks appeal to different audiences. To maximize your returns for your social media strategy, you need to use each different network to its fullest.
Facebook is the king of social networks. It has billions of users, and almost everyone with an Internet connection has a Facebook profile in the United States.
Facebook works really well for showing people behind-the-scenes views of your casino. It’s also a great way to publicize any company updates, like building additions or upcoming events, and it provides one of the easiest and most intuitive ways to talk to your followers.
Beyond that, you can try posting about different topics to see what kind of posts get the best results. You could try promoting blog posts, running contests, or even asking simple questions, like “what’s your favorite kind of poker?”
Regardless of your choice, you can gauge the success of your posts by the shares, likes, and comments that each one gets. It’s one of the simplest ways to quantify success on social media.
Twitter is an perfect social network for promoting anything related to your site and talking directly to your customers. Like Facebook, Twitter gives you direct contact with your customer base. Unlike Facebook, you have to be concise, quick, and informative all at the same time.
This makes Twitter a great place for promoting links back to your website for blog posts, scheduled events, and more.
It’s also perfect for talking to customers who have complaints. You can publicly message them by mentioning them in your tweet, or you can direct message them to talk in private. Either way, you have a chance to solve a customer issue before it turns into a bigger problem.
When you’re measuring success on Twitter, you can look at the number of retweets and favorites that each of your tweets receives. Retweets are great because they get your message out to your followers’ followers, so your audience can increase explosively with every share. Plus, once other Twitter users see those retweets, they can follow you to increase your primary customer base.
Instagram is all about photos. It’s also one of the most-used social media networks among millennials, who are collectively all old enough to gamble. That means you can appeal to a young audience with a disposable income simply by sharing photos.
You have a ton of potential choices for material on Instagram, including pictures of your facilities, photos of people who win big at your tables, and even short videos. All of this comes together to create a smart, simple way that you can communicate with a young generation of thrill-seeking, fun-loving people — the exact customers you want in your casino.
You can measure Instagram’s success similarly to how to you measure Facebook’s. The number of likes, comments, and shares all reflect the popularity of your post. The more you get, the better you’ve done!
Pinterest is a unique social network in that it’s almost exclusively designed to share graphics. This makes it great for promoting image-based content like infographics and other data-based visuals.
It also works well for promoting content, particularly list-based blog posts. Content like that is the kind of bite-sized, easy-to-read material that thrives on Pinterest’s audience, and it can help you engage new customers that otherwise wouldn’t know about you.
Success on Pinterest is measured by pins and likes. Pins are basically shares, and they work similarly to retweets. Likes just show that people enjoyed what you posted. Both are excellent ways of telling whether something you created was successful.
YouTube is the biggest video-based social network in the world, and it’s a thriving community of content producers and consumers that all interact together.
You can use YouTube to your advantage by showing customer-shot videos of winning, tours of your facilities, or commercial-like videos that encourage people to go to your casino. And while YouTube may have initially had a reputation for low-quality entertainment and production value, that’s no longer the case. If you want to make a good YouTube video, you need to make it right.
You can gauge your success on YouTube by views and subscribers. Views are the number of times people have watched your video, and subscribers are the number of unique accounts that actively follow you for new content. Like the previous social networks, the more you have of them, the better you’ve done.
WebFX knows social media for casinos
At WebFX, we have an entire social media team that works with these networks (and more) every day. We know what it takes to get businesses recognized online, and we know how to engage your customers to make them visit your casino.
Do you want more customers at your tables and slots? Contact us today to create your unique social media strategy!