Abby had a tough week at work, so she wants to have a spa day over the weekend. She conducts a quick search for a local spa and sees an ad at the top of search results. The ad is relevant to what she wants, so she clicks on it.
Only it’s not for your business, but a competitor.
This scenario can become a reality for your spa if you don’t have an effective pay-per-click (PPC) advertising strategy in place. An effective PPC strategy can help you outrank your spa competitors in search results and drive more relaxation lovers to your website.
So, how do you create an effective PPC strategy? Here are four tips to help you get started with PPC for spas:
- Target Relevant Keywords To Help Put Your Ad In Front Of Qualified Leads
- Use Ad Extensions To Entice More People To Click On Your Ads
- Create A Custom Landing Page To Deliver A Tailored Experience For Spa Lovers
- Track Your Ad’s Performance To Improve Your Ad
Need help launching your spa PPC ads? Contact us online or call us today at 888-601-5359 to speak with a strategist about our PPC advertising services!
1. Target relevant keywords to help put your ad in front of qualified leads
When you create spa ads, the first thing you want to do is figure out the keywords you want to target. Your spa PPC ads get triggered by keywords users search on search engines like Google. These ads appear at the top of search results above organic listings.
You can find relevant terms for your PPC ads by conducting keyword research. Use a keyword research tool, like KeywordsFX, to help you find applicable terms for your ads.
When you look at your list of keyword options, focus on long-tail keywords. Long-tail keywords contain three or more words, like “Los Angeles spa.”
These keywords are best for your PPC campaigns for two reasons:
- Long-tail keywords have a clearer search intent: When you choose long-tail keywords, you know you’re targeting users looking for your spa. A keyword like “deep tissue massage Los Angeles” is much clearer than “tissue massage.”
- Long-tail keywords cost less: Another reason to use long-tail keywords is that they cost less. Since the keywords are more specific, fewer people bid on them. As a result, you’ll pay less per click and can get more leads for your budget.
Once you find the right keywords for your spa paid ads, you can bid on them. The amount you bid will depend on your keyword. When you conduct keyword research, you can often find the average cost per click (CPC) for a keyword and use that as a basis for your bid amount.
2. Use ad extensions to entice more people to click on your ads
Next on our list of tips for creating spa ads is to use ad extensions. Ad extensions enable you to put additional information into your ad that entices more people to click.
You can use numerous ad extensions, including:
- Structured snippet extensions
- Callout extensions
- Call extensions
- Sitelink extensions
- Message extensions
- Price extensions
- Location extensions
- App extensions
- Promotion extensions
You can use any combination of these extensions to enhance your ads and deliver more information to your audience.
3. Create a custom landing page to deliver a tailored experience for spa lovers
When you create spa ads, you want people to click on your ads. Once they click on them, you must keep their attention by delivering an informative landing page. If you want to drive the best results with your PPC ads, create a custom landing page.
Many businesses will use a page from their site as a landing page, but you don’t want to take this route.
If you use a page from your website as your landing page, users will quickly get distracted. Elements like your navigation and unrelated information can easily distract people from viewing the content of your ad.
With a custom landing page, you remove distracting elements and keep your audience focused on what matters most.
When you craft your custom landing page, you’ll want to include elements like:
- A clear heading
- Visuals that showcase your service advertised
- A clear and specific call to action (CTA) button
- Information that highlights the benefits of your service to the person
For example, if you’re running an ad for Swedish massages, you might include a picture of someone getting a Swedish massage on your landing page and a CTA that reads “Book Your Massage.”
By crafting a custom landing page, you keep prospects focused on the information they want to know and, as a result, can help nudge them towards conversion.
4. Track your ad’s performance to improve your ad
When you do PPC for spas, you want to make sure you actively track your ad’s performance. Not every PPC ad will drive the best results — some may drive results but could be better. You must track your ads to see if they’re driving results and if you can improve your ads’ performance.
You can use Google Analytics to track your ads on Google Ads. You’ll want to watch metrics like:
- Click-through-rate (CTR)
- Conversion rate
- Bounce rate
When you track these metrics, you may see that your ads underperform. If that’s the case, you can optimize your ad content to drive better results.
For example, if you’re running an ad for your facials, you may find that you get a ton of clicks on your ads but not many conversions. As a result, you could optimize your landing page to make it easier for people to convert.
Get started with PPC for spas
Spa paid ads are an excellent way for you to reach spa lovers looking for the perfect place to have their day of relaxation. If you aren’t sure how to launch a successful PPC ad campaign for your business, WebFX can help.
With over 25 years of experience, we know how to craft PPC campaigns that drive results. In the past five years alone, we’ve driven over $3 billion in revenue and over 7.8 million leads. You can feel confident we’ll help you drive results with your PPC marketing.
Ready to drive more qualified leads for your spa? Contact us online or call us today at 888-601-5359 to speak with a strategist about our PPC services!