Social Media for Spas: 6 Tips for Doing Spa Social Media

Did you know that 74% of people use social media when deciding whether to purchase?

When people are deciding if they want to visit your spa, they’re going to use social media to help them make their decision. But if you don’t have a presence on social media, they may engage with a competitor instead.

If you want these spa lovers to engage with your business on social media, you must build a social media presence. So, how do you do that?

On this page, we’ll cover six tips for getting started with social media for spas:

1. Choose the right platforms for reaching your target audience
2. Engage with prospects on your social media posts to keep them interested in your brand
3. Use a social media calendar to stay organized
4. Take a humanistic approach with your social media marketing
5. Run social media ads to reach prospects who haven’t discovered your spa yet
6. Use a social media tool to schedule your posts in advance

If you need help creating a social media strategy, our team of over 500 marketing experts can help.

We have over a decade of social media experience, so you can feel confident we’ll craft a custom social media strategy that works for your business. Contact us online or call us today at 888-601-5359 to speak with a strategist about our social media services!

1. Choose the right platforms for reaching your target audience

One of the first social media strategies for spas that we’ll look at is choosing your platforms. When you build a social media strategy, you want to ensure you’re reaching your audience on the right platforms so they engage with your content.

You can choose from numerous platforms to reach your audience, including:

• Facebook
• Twitter
• Instagram
• LinkedIn
• Pinterest

To determine which platform is best, you must establish your target audience — you want to choose the platforms where your audience spends their time. Think of the typical customer that visits your spa and determine characteristics like:

• Age
• Gender
• Occupation
• Location
• Income
• Buying or spending habits
• Hobbies
• Interests

This information will help you form marketing personas, making it easier for you to target the right platforms. Once you know who you’re targeting, you can look at the platform demographics to determine which sites are best for engaging with relaxation lovers.

2. Engage with prospects on your social media posts to keep them interested in your brand

Next on our list of tips for doing spa social media is to engage with prospects on your chosen platforms. The biggest benefit of social media is that you have a direct connection to your target audience, so you want to spend time engaging with them.

When you post content on your social profiles, people will take the time to comment on your posts and engage with your content. You don’t want to leave them hanging — get involved in the conversation.

If someone leaves a comment on a post you share, comment back. Have a conversation with prospects, so they can get to know you and your brand.

For example, let’s say you share a post that says, “What’s your favorite spa treatment?” and someone replies, “I love Swedish massages!” You can easily respond to them and say something like, “Aren’t they so relaxing?” or “That’s our favorite, too!”

This interaction shows prospects that you’re listening, and you care about what they have to say. It’s a great way to build confidence in your brand.

3. Use a social media calendar to stay organized

When you build your spa social media strategy, you’re going to post content often. Posting content often is critical because your followers follow dozens of other profiles — your content can get lost in their feed easily.

You need to post often to ensure your followers see your content. When you’re trying to post content frequently, it’s easy to get overwhelmed with how much you need to post. To help stay organized, use a social media calendar.

A social media calendar helps you plan when you’ll post your content. You can plan your content a month in advance — planning beyond a month isn’t practical, as things will change with your business and industry.

When you plan your content with a calendar, you can ensure you have a cohesive campaign for the month. Additionally, you can identify content gaps and fill them.

4. Take a humanistic approach with your social media marketing

As mentioned earlier, one of the most significant benefits of doing social media for spas is that you get to connect directly with prospects interested in your spa. If you want them to interact with your business, you need to take a humanistic approach to your social media marketing.

People don’t want to interact with stiff, corporate-like brands on social media. They want to feel like they’re interacting with another person. As a result, you must integrate some personality into your social posts to make your brand feel more humanistic.

Take this example from Rittenhouse Spa.

They use things like emojis to help bring some personality to their post. It’s a simple gesture, but it makes a big difference in how people see your spa.

So, when you post on social media, think about how you can convey your brand’s personality to your audience to encourage engagement.

5. Run social media ads to reach prospects who haven’t discovered your spa yet

When you create your spa social media strategy, you don’t want to focus solely on posting organic social media posts. Paid advertisements are fundamental to helping you succeed on social media, too. Social media advertising helps you reach prospects that haven’t discovered your spa yet.

With social media ads, you can target prospects most likely to have an interest in your business. It’s a great way to drive new leads for your spa.

So, how do you create successful social media ads?

• Use high-quality visuals for your ad
• Create informative and helpful ad copy
• Choose a call to action (CTA) button that tells prospects what happens if they proceed

6. Use a social media tool to schedule your posts in advance

One of the most important social media strategies for spas is using a social media tool. Since you must post content often, you don’t want to take time every day to post content. Instead of spending the time each day, you can schedule your posts in advance with a social media tool.

You can use tools like Hootsuite or Buffer to help you schedule your posts in advance. You can set the exact day and time you want your posts to launch. It enables you to save time by planning and scheduling your posts in advance.

That way, you don’t have to spend each day scheduling and can focus your energy on interacting with spa lovers who engage with your content.

Ready to speak with a strategist now? We’re happy to chat! Give us a ring at:

888-601-5359

Get started with social media for spas today

Building a spa social media strategy is an excellent way for your business to connect with interested relaxation lovers and help them get to know your spa better. If you aren’t sure how to start with social media for spas, WebFX can help.

We have a team of over 500 marketing experts that can help you create a custom social media strategy that works for your business. From posting engaging organic content to crafting click-worthy ads, we create campaigns that drive results.

In the past five years, we’ve driven over $6 billion in revenue and 24 million leads for our clients.

If you’re ready to get started, contact us online or call us today at 888-601-5359 to speak with a strategist about our social media marketing services!

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