Skip to main content ↓

The world of financial insurance is changing. The way users interact with finances is shifting thanks to the rise of digital technology, which means how we do business has to change. As a financial company, your website is your chance to stand out from the crowd.

Learn more about how web design can impact your financial insurance agency through the following topics:

For more marketing tips and tricks from WebFX, subscribe to Revenue Weekly today!

What is web design for financial insurance companies?

Web design is the process of creating and maintaining a user-friendly site. For insurance agencies, this means creating a site that focuses on clients and prospects. Web design includes everything from images and colors to text size and page structure.

Why do insurance agencies need websites?

Insurance agencies need websites to advertise their services, show off their experience and qualifications, and provide information about the insurance policies they offer to attract new clients.

Other vital benefits of having a website include the following:

Consolidating marketing efforts: A website can operate as a hub for all marketing efforts, drive new business prospects, and increase client conversions.

Organizing information: As an insurance agency, it can take a lot of work to keep track of all your client’s contact information, email lists, social media accounts, and other helpful information. A website that organizes this data or integrates it with a CRM allows your agents to easily find what they need in one place.

Establishing credibility: Insurance agencies can use their website to establish themselves as an authority in the insurance market. You can show off your expertise and experience by publishing articles and blog posts that offer advice on essential topics and your background, such as your qualifications and certifications.

Selling online: A website gives agencies and their clients a place where both parties can learn more about each other’s needs and expectations without leaving their homes or offices. Having a website also allows you to sell policies online, increasing revenue and saving time for both you and your customers.

Increasing visibility: The Internet is an excellent tool for reaching more people and getting more business. With so much competition, you want to reach potential customers quickly and easily. Leveraging local SEO will increase your visibility in local search results and bring more visitors to you.

What should an insurance website have?

Insurance websites should be easy to navigate, informative, and provide all the information potential clients need. The goal of a website is to get people to purchase coverage from you. To ensure your website represents your company in the best way possible, consider integrating these elements:


Your homepage should include a brief explanation of your company’s offerings, with links to your products and services. It may be the first thing people see when they land on your website. This page is like the trunk of the tree, with all the category pages spreading from this page and the navigation bar:

homepage example


Show visitors that current customers are happy with your services and how much they believe in what you do with credibility-building testimonials. You can ask clients for reviews and post them directly on your website, incorporating them into your design.

feedback example

Frequently asked questions (FAQ)

An FAQ page is a must for any insurance website. People are often apprehensive when purchasing insurance online or over the phone, so they need reassurance they’re doing everything correctly.

A FAQ page helps answer their common questions about buying insurance from your company and moving clients through the sales process:

faq page

You can also use this design feature to help your customers find information on their own and save time answering questions.

“Contact Us” page

An insurance website should have a contact us page that includes phone numbers, email addresses and other contact information you want people to use when raising questions or concerns about financial insurance.

A blog

A blog is a great way to keep your customers informed and excited about your insurance options. You can discuss the latest news in the industry, share interesting facts about your company, or even offer tips on saving money on insurance.

Your blog will help customers feel like they’re part of a community of people who care about each other’s well-being and want to ensure everyone gets the best deal on their insurance products.

Your company blog could be part of a resources section. This section could include anything from links to financial advice, relevant articles about industry-related topics, or other resources that might be helpful in general, like limited offers or policy changes.

Calls to action (CTAs)

CTAs are the links or buttons that tell customers what next step to take. CTAs can get your readers excited about what you have to offer.

Use these in the header, sidebar, or footer of your website. Whether you’re trying to get users to sign up for your newsletter or book an appointment, a CTA will help guide them through the process.

View Our Web Design Services

5 insurance web design tips to set yourself apart

How can you make sure that your site is as effective as possible? Follow our top five tips for designing an insurance website:

  1. Focus on the user experience: Your website is a direct extension of your brand. To make a good impression, you must take the time to focus on what users want and need from your site by creating a user experience (UX) that makes sense for them.
  2. Keep it simple: You want your users to find what they need quickly and easily. Adding too much information will distract users and potentially cause them to click away.
  3. Include website navigation: Allowing visitors to navigate your site with ease will create a more enjoyable experience and encourage users to stay on your site longer. Ensure web navigation patterns are available on all site pages, so visitors know where they can go next.
  4. Make your site mobile friendly: Many people use their phones or tablets when browsing online, so think about how your website appears on these devices. Determine that content appears properly on mobile screens before publishing anything online.
  5. Use professional images: The first rule of web design is that your site should look good, which means using high-quality images wherever possible. Images can help boost conversions by providing a visual representation of what you offer and assisting customers in understanding what they will receive when they work with you.

We’ll help you create a website that stands out.

“WebFX has been instrumental in helping us develop a new website, allowing us to be a leader in our industry.”

Learn More About Our Web Design Services arrow right
cta54 img

Boost your website with WebFX’s award-winning design team!

Digital design is an ever-changing landscape, and keeping up with the latest trends can be challenging. That’s why the award-winning WebFX design team is here for you with our website design services.

We’ve got 500 marketing experts, from UX/UI to web development, ready to help boost your website and maximize revenue. We know every client has different needs, so we offer innovative solutions tailored to your industry, business goals, and personal vision.

Our team has the experience and expertise needed to meet your needs and exceed your expectations. Contact WebFX or call us at 888-601-5359 to learn more today!

We Drive Results for Financial Insurance Companies

  • Dedicated account manager backed by 500+ digital experts
  • Renowned for our communication and transparency

Get a Quote

dots background

author image

background shape

Explore our insurance case studies

Read our case studies for a more in-depth look at our results.

Merrimack Valley Psychological


Revenue in 6 months



Decrease in cost per lead

Healthcare Administrative Partners


Increase in email subscribers



Get a free proposal

Solving key challenges for financial insurance

Our website isn’t driving enough traffic

Drive more qualified traffic to your website with digital marketing strategies designed to boost your online visibility and brand awareness.

Website icon.

We’re not attracting new clients

Keep a steady stream of clients coming through your doors with personalized marketing plans from WebFX designed to attract high-value leads to your business.

Marketing icon with flame.

We’re struggling to sell the new services we offer

Having trouble getting prospects to invest in your new insurance services? Get your services in front of the people who are actively searching for them with WebFX.

Branch icon of a storefront.

We aren’t retaining clients

It costs more money to attract new clients than it does to retain them. Enjoy massive cost savings and more revenue with marketing plans designed to foster client loyalty and long-term relationships.

Target icon with archery arrow hitting target.