Content is an important part of your digital marketing plan. It drives in new leads for your business that you can convert into real clients. Immersive content is one of the newest emerging styles of content marketing.
There are several forms of content you can use to attract leads, such as infographics, videos, blogs, and many others.
They typically are used to disseminate information to a large variety of audiences, whether in the form of audio content, visual content or both.
Like the name states, immersive content gets your audience immersed in your content. This style takes the media types mentioned above and amplifies them to involve audiences in your content rather than they simply absorb the information.
For example, video is one of the best forms of immersive content. This kind of media has the power to prompt people to interact with your content and feel as if they are a part of the video experience.
Using immersive content, you can get your audience invested in your content to convert them into customers.
So, what are some tips to create the best immersive content?
Let’s find out!
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1. Pay attention to detail
When you create immersive content, focus on the details to help immerse your audience in your content. It may not seem significant, but the little details can make the difference between high and low lead conversion rates.
Think of it this way: How do great books get their audience so engrossed in them?
The plot line and characters are a big part of it, but it is the details about those things that get readers invested in the story. They love the little details about the characters that shape their personality and behavior.
Think of it in terms of an investment when creating your immersive content.
The smallest details can help build your content and convince your audience to invest their time in your blog, infographic, or video.
It is important that you customize these details to fit your business. By giving your business a unique touch with these personalized details, your audience will associate them with your brand.
Some of these details can be things like the color scheme, the style, or format. These are all things that reflect on your business.
Using specifics connected to your business, you will attract more engaged leads, which will generate a greater potential to be converted.
2. Think outside the box
Many businesses produce content daily. However, it’s hard to create content that stands out from the competition. One way to develop great immersive content while attracting new prospects is to think outside the box.
If you’re going to put in the time and effort to make it very detailed, you want it to be something that sticks out to your audience.
It needs to be unique and memorable.
So, how do you create unique content?
The best thing you can do is brainstorm ideas. Take the time to create a list of content topics that might be interesting to your audiences. Once you have your list, think of different ways to present the information creatively.
Let’s say you own a restaurant.
You come up with the idea to create a blog post about how to properly cut vegetables. How can you present that information in a way that gets your audience involved?
The best way to present this information is through video marketing. You can post a video of you chopping vegetables and show your audience how to chop them.
This is also an opportunity to create an infographic with step-by-step photos to cut vegetables.
As you create your immersive content, think outside the box to come up with creative ideas and ways to present your content.
3. Make it interactive
One of the best ways to draw your audience into your content is to make it interactive. When your audience is involved in the content, they remember it better. You will build brand recognition with them.
Many marketers are already creating immersive content.
In fact, 78% of marketers amplify their content to make it more interactive.
Interactive content encourages leads to act. You entice your leads to click on different parts of your content to interact with it and keep them engaged.
In fact, you can add interactive elements to any type of content. There are numerous types of interactive elements you can add to your content to get your followers immersed in your content.
For instance, you can add a quiz as an interactive element to involve your followers.
Ask questions throughout your content that enables them to check their knowledge.
Another great element is hot spots. These are parts of your content where users can find more information. Integrating these into your videos or infographics will give users an opportunity to learn more.
You can also integrate user interaction information into your content.
Viewers can hover over the different elements and find more information. You can create a simple infographic where users hover over different elements to find out information about that picture.
Another great interactive element is polls. You can add polls to any piece of content to drum up participation
One great way to do this is by asking your audience for their opinion about your poll questions.
They can learn about your topic and control how they learn about it. Your audience can check their knowledge on specific subjects, too.
Using video marketing is a great opportunity to earn conversions, as well. By making DIY or how-to videos, you can incorporate links for your products that are used in the video.
These links enable people to add your products as they appear in your video to their cart without ever leaving the video.
These are all great ways to add interactive components to immerse your audience in your content. By using interactive elements, you will keep your leads engaged and nudge them towards conversion.
4. Include a call to action (CTA)
An important part of your immersive content is a call to action (CTA). CTAs give your audience a sense of direction and tells them how to take the next step.
CTAs are so important because they guide your audience. Your audience may not know what to do next.
However, when you include CTAs, you help users be a part of the journey by telling them how to get to the next step. It is a great way to keep your audience engaged.
A CTA guides them to act.
By including a CTA in your content, you will get your audience more involved. This will help you engage your leads and earn more conversions for your business.
5. Put your audience in control
A great strategy to keep leads engaged is to create immersive content that puts your audience in control. Your audience wants to control how they obtain information. Immersive content lets your audience absorb information in a way that is best for them.
A common element that businesses use with videos on social media is a 360 View.
These are videos that enable users to control what they see by clicking and dragging their screen to change the view of the video up to 360 degrees.
When you provide your audience with a customizable experience, they interact with your content more by controlling how they absorb and view it.
Use with 360-degree videos to put your audience in control and better engage your leads.
Immerse yourself in a great content marketing plan
Immersive content is one of the fastest growing ways to capture your audience’s interest. By using this form of content, you will nurture leads towards conversion and successfully prompt your audience to interact with your brand.
At WebFX, we know how to make great, immersive content that will interest your audience. We have a team of 450+ experts that will dedicate their knowledge and expertise to help you create effective immersive content.
Our team can help you create content that will nurture leads towards conversion.
We look forward to working with you!