Learn Content Marketing

Looking to learn content marketing? Check out this resource hub!

Beginners Guide How to Promote Content

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CHAPTER 08 How to Promote Your Content One misconception about content marketing is that the process ends with the production of great content. Unfortunately, this is pretty far from the truth. Even the best infographics, blog posts, and videos in […]

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Beginners Guide How to Create Content

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CHAPTER 07 Producing Your Content The time has finally come. You’ve created your strategy, done your research, and selected a topic for your first piece of content. Now that you’ve entered the production phase, there’s nothing to do but write […]

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Beginners Guide How to Track Content Marketing

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Measuring the Effectiveness of Your Marketing The majority of what we’ll be doing in this chapter is evaluating the effectiveness of your content marketing program using data found in Google Analytics. However, as your program will be different than ours, […]

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Beginners Guide Content Marketing 101

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CHAPTER 01 Introduction: What is Content Marketing Over the last few years, a new type of marketing has gained immense popularity online. If you haven’t at least heard of content marketing by now, chances are good you’ve been living under […]

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Beginners Guide History

The History of Content Marketing In 1895, Deere & Company, founded by former blacksmith John Deere, released the first issue of their printed magazine, The Furrow. The Furrow was unlike most printed media at the time in that its goal […]

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Beginners Guide How to Create Content Marketing Strategy

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CHAPTER 05 Creating Your Content Strategy Before you start producing content for your website, you should be able to answer the question “why?”—that is, “why do you want to start a content marketing program?” You should also be able to […]

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Beginners Guide

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Home The Beginner's Guide to Content Marketing

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Content Marketing Effectiveness

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Home How to Measure Content Marketing Effectiveness Content marketing is one of the newest forms of promotion, and it’s fundamentally different from traditional marketing disciplines. It’s a form of advertising and outreach that builds trust with your audience, but it’s […]

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Copywriting Vs. Content Marketing

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Home What's the Difference Between Content Marketing and Copywriting? Content marketing has sparked a renaissance for production of original content on the Internet. But many people are confused about the term “content marketing.” They wonder what exactly it means. View […]

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Content Marketing Audit

Home How to Do a Content Marketing Audit in 9 Easy Steps (+4 Bonus Tools) As the old saying goes, “content is king” — and it’s true. Without content, your site can’t rank in search results, and you can kiss […]

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