A Franchise Marketing Agency for All Your Locations
Earn more revenue from your locations with the help of a franchise marketing agency like WebFX. We’ve driven over $10 billion in revenue for businesses across 200+ industries. Learn more about how our franchise marketing company can help you earn more qualified leads and spark revenue growth for your locations!
100,000+
hours of franchise marketing experience
145+
franchise marketing experts on staff
Our franchise marketing agency’s services
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
- Email marketing
Search engine optimization (SEO)
Search engine optimization (SEO)
When people look for a business in their area, they’re turning to search engines like Google to help them find the right one. That’s why investing in a strategy like SEO is crucial for helping people find your franchise locations in the search results.
With WebFX as your franchise marketing agency, we’ll help you optimize for traditional and local searches. Our team can help you:
- Identify and optimize your website for relevant keywords for your franchise
- Claim and optimize your Google Business Profile to reach leads looking for your local franchise
- Optimize and improve your title tags and meta descriptions
- Restructure and improve your linking strategy
We offer comprehensive SEO plans that help your franchise perform better in relevant search results, so you can drive more qualified leads to your location(s).
Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising
For franchise businesses like yours, capitalizing on search result real estate is a must. With PPC advertising, you can help your franchise take up valuable real estate space in relevant search results.
As your franchise marketing agency, we can help you boost your ad performance and drive more revenue. Our services include (but aren’t limited to):
- Researching and identifying relevant franchise-related keywords to target in your ads
- Ad copywriting that promotes your franchise
- Performance testing
- Bid management to help you get more from your budget
Our PPC services aren’t limited to Google either. We can help your franchise run paid ads on popular platforms like Bing, Meta (Facebook), and Instagram to help increase your franchise’s brand exposure!
Social media
Social media
Social media platforms provide you with the opportunity to engage with prospects and build relationships that turn them into loyal customers.
As a franchise marketing firm, we offer social media marketing and advertising services to help you connect with leads on these platforms.
If you invest in social media marketing services, you’ll get:
- Your social profile (on any platform) optimized to fit your franchise’s branding
- Auditing of your current social media strategy and competitors’ strategies
- Social media posts created to fit your franchise’s brand, style, and tone
- Data-driven recommendations for optimizing your social media strategy
Our franchise marketing agency also offers social media advertising services to help you promote your locations on social media. Here’s some of what you get with our services:
- A custom social media advertising strategy tailored to your franchise location
- Analysis of your target audience to find the best ways to advertise to them
- Ad campaign copywriting tailored to your franchise’s brand and ad goals
- Ad testing to help put out the best version of your ads
Our dynamic team of social media experts can help your franchise take advantage of the benefits social media offers to grow your business.
Web design
Web design
Your website is your brand’s digital “storefront” and requires the same attention as one of your brick-and-mortar locations. Whether you invest in SEO, PPC, or any other strategy, they all have one thing in common: Driving people back to your website.
Creating a branded, functional, and visually-appealing website is crucial for franchises because it ensures that anyone who wants to learn about one of your locations can do it with ease.
As your franchise marketing agency, we’ll help you develop, optimize, and improve your website. Our web design services include (but are not limited to):
- Creation of a custom style to fit your franchise’s unique brand
- Tailored website copywriting that fits your brand’s style
- Integration of responsive design to ensure your website provides the best experience on all devices
- Database integration for easy access to website data
- Ecommerce functionality (if needed) to help you sell more
Our award-winning team of designers will craft a unique website for your franchise that enables you to stand out from your competition.
Email marketing
Email marketing
Keeping your brand top of mind is a key component for franchise marketing. You want people to remember your company any time they see one of your locations. Email marketing is a great strategy for building brand recognition, nurturing prospects, and converting leads.
When you hire WebFX as your franchise marketing agency, we’ll provide you with everything you need to create a successful strategy, including:
- Custom email strategy development
- Custom design and creative theme development for emails to create a branded experience for subscribers
- Subject line testing to generate more clicks from prospects
- Email subscriber list management to ensure you’re reaching out to the most interested prospects and customers
As your dedicated franchise marketing company, we’ll help you develop a custom email marketing strategy that helps you turn prospects into customers.
Custom franchise marketing plans
Learn how our award-winning team of franchise marketing specialists create custom solutions for your business.
CUSTOM DIGITAL MARKETING PLANS
Starting at
$3,000 / month
How we determine your custom strategy
Your Industry
With expertise in 200+ industries, we have the data to know what strategies will generate the best ROI for your business. We’ll also consider where your competitors are that would make sense for you to invest in.
Your Business Goals
We’re not going to just recommend the same strategies for every business. Your business growth goals will determine what channels your WebFX strategist will recommend investing in.
Additional Support Needs
WebFX is a full-service digital marketing agency capable of supporting with website redesign projects, consistent content marketing, complex data analysis, conversion rate optimization, and more. You can discuss these additional support needs with your WebFX strategist.
INCLUDED IN ALL PLANS:
- Expert advice on-demand from a team of over 500 strategists
- Data-backed campaign optimizations and improvements
- AI-powered strategy recommendations
- Closed-loop ROI and customer journey tracking
- Access to our in-house revenue acceleration platform, MarketingCloudFX
- Nutshell CRM access
- Marketing and sales data unification
- Monthly campaign measurement, analysis, and revenue reporting
- In-depth competitor and industry research
- Continuous strategy management and improvement
Earn a 20% greater ROI with franchise marketing experts
Get more than a marketing expert, get a marketing expert in franchises. With WebFX, you’ll receive a dedicated team in franchise marketing, helping your franchise increase its marketing ROI by 20% or more.
- Fast Food Franchises
- Retail Franchises
- Cleaning Service Franchises
- Fitness Franchises
- Beauty and Salon Franchises
- Home Services Franchises
Solving key challenges for franchises
We aren’t driving enough traffic to our website
Feeling like your franchise isn’t driving the traffic you desire to your website? Skyrocket your online visibility with industry-leading digital marketing services that boost your rankings in relevant search results and drive qualified traffic to your website.
We’re struggling to attract new prospects
Continually driving new prospects is key to helping your franchise locations grow. At WebFX, our team of strategists will help you craft revenue-driving lead generation and marketing strategies that attract high-value leads and prospects to your franchise locations.
We’re struggling to stay ahead of our competitors
As a franchise, there’s a lot of competiton you have to stay ahead of for each of your franchise’s locations. Staying one step ahead of your competitors is critical for continuously attracting new customers and steady sales for your business. Our custom approach to marketing helps your franchise get what it needs to market successfully to prospects and out perform competitors.
Our marketing efforts aren’t providing a high return
Our data-driven marketing efforts leverage data from your audience, website, strategies, and more to ensure your marketing dollars go toward the campaigns that will provide the highest ROI.
Franchise case study spotlight: Kampgrounds of America (KOA)
KOA is a franchised campground company that has over 500 locations across the U.S. and Canada. Despite their broad reach, they needed help expanding and amplifying their digital footprint.
After partnering with us as their franchise marketing agency, KOA saw the following results:
- 150% increase in organic traffic
- 160% increase in new users from organic traffic
- 260% increase in organic revenue
- 198% increase in organic transactions
- 15% increase in organic conversion rate
Our digital marketing services drives real results for real franchises, like KOA. We can do it for your franchise, too.
Can I do franchise marketing on my own? 3 reasons to hire a franchise marketing agency instead
You know that franchise marketing is important, but the question often comes up of whether you can do it on your own. You always have the option to do franchise marketing on your own, but should you?
If you want to do franchise marketing on your own, ask yourself these questions first:
- Do you have the time to develop, implement, and track your marketing strategies?
- Do you have the resources and tools to run your campaigns?
- Do you have marketing skills to develop effective campaigns?
If you answered “no” to any of these questions, then you’ll want to consider hiring a franchise marketing agency. While you can opt to handle your marketing campaigns on your own, hiring an experienced agency will produce better results because they have skilled experts, resources, and time to develop top-notch campaigns.
Expert insights from
“Franchises often find themselves with the advantage of brand confidence that comes with being part of their franchise network. So as potential customers utilize the Internet more, the challenge and opportunity for a franchise is translating that brand confidence they have in the right online narrative, and putting it in front of the right potential customers at the right moment. Working with an experience digital marketing agency is the best way to accomplish this.”
Here are three reasons you’ll want to hire an experience franchise marketing company instead of doing it on your own:
1. A franchise marketing agency has experience running marketing campaigns
It isn’t enough to run an ad campaign and hope it shakes out. Marketing your franchise takes skill, expertise, and knowledge to help you drive success. If you don’t have experience in marketing, it’s challenging to do it successfully.
That’s why, instead of doing it on your own, it’s better to hire an experienced agency. An experience agency works on marketing campaigns day in and out, which means they have the skills, knowledge, and experience to drive success. They’ll know what works, and if something doesn’t work, they’ll know how to pivot and adjust to improve.
The skills and expertise a digital marketing agency brings to the table are hard to match in-house. So, if you want to maximize results from your marketing campaigns, consider outsourcing to a franchise marketing agency.
2. A franchise marketing agency stays on top of the latest trends and changes
The digital landscape is constantly evolving. If you’re finding it hard to keep up with the latest trends and changes, it’s time to hire a franchise marketing agency.
Since marketing agencies work daily in marketing, they often keep up with what’s new or changing in the digital landscape. They’ll know what strategies are trending, upcoming, or phasing out.
Expert insights from
“Digital marketing over the last several years, and into the coming years, continues to add such a layer of complexity. Whether it be navigating the targeting restrictions resulting from ever-expanding privacy laws, knowing how and how not to use artificial intelligence (AI), or pushing for cost efficiency as markets become more and more competition-dense with the influx of spending, having a digital marketing partner to navigate and thrive through these conditions is pivotal for franchises looking to reach their revenue goals over the next several years.”
Staying versatile and agile with your marketing is what can put you a step ahead of your competition. So, consider partnering with a franchise marketing firm to help you keep your competitive edge and keep your marketing up to date.
3. A franchise marketing agency can prioritize your marketing
When you’re busy building and upholding the reputation of your franchise, you may find you don’t have the time to prioritize your marketing. As a result, your marketing strategy falls to the wayside and your competition now has an edge on you.
Partnering with a franchise marketing company changes all that.
A franchise marketing firm has the time to dedicate to building your marketing. They make your marketing a priority and focus on helping you build campaigns that spark business growth. As a result, you reap the benefits of marketing without having to lift a finger.
So if you want to make marketing your franchise a priority, consider partnering with a franchise marketing company.