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Web Design for Excavation Companies: Top 5 Tips (With Examples!)

Turn more visitors into leads with WebFX

Are you an excavator looking to design an innovative website that will increase leads and sales for your excavation company? Then top-tier web design services from WebFX can help!

With 94% of first impressions relating to websites, having stellar web design for excavation companies that’ll impress your potential customers is essential.

So, how can you implement the best web design for your excavation company? Keep reading to learn why good web design for excavators is crucial and how you can ensure your website will make you stand out from your competitors.

Did you know that WebFX is a leading web design agency with over 25 years of experience designing websites for our clients? Our design team has the expertise to optimize your website to drive revenue for your excavation company. And we have the portfolio to back it up.

We’ll help you create a website that stands out.

“WebFX has been instrumental in helping us develop a new website, allowing us to be a leader in our industry.”

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The importance of web design for excavation companies

Why is it essential to have an excellent web design for excavation companies? There are a few reasons, including:

1. It sets the first impression

Your website is usually the first interaction a consumer will have with your excavation company. That means your web design will give consumers their first impression of your business.

The first few seconds that a user visits your website are crucial. Your web design is the key to leaving a positive impact on your potential customers. Because 89% of users will shop with a competitor after a negative website experience, having an updated and appealing web design for your excavation company.

2. Your competitors are doing it

Another reason why good web design for excavators is essential is that your competitors are utilizing web design.

If you want to stand out from your competitors and keep potential customers on your website until they are ready to make a purchase, you will need to have a user-friendly and updated web design.

If your website is outdated and unappealing, your competitors’ websites will outrank you in the search engine results pages (SERPs) and drive better results. Your web design is crucial to staying ahead of your competition and driving more sales for your excavation company.

3. It aids your search engine optimization (SEO) strategy

Several web design elements can impact how search engines crawl and index your excavation website, which means your web design can aid your SEO strategy.

Your web design can determine how you publish content on your website and how easily users can find the information they are looking for. In other words, when your web design and coding is SEO-friendly, you can outrank your competitors and increase your visibility online.

And as a result, the better your web design, the higher rankings, conversions, and sales your excavation company can enjoy.

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5 revenue-driving web design tips for excavation companies

So, how can you start optimizing your web design to boost revenue for your excavation company? With these handy examples and web design tips for excavation companies, that’s how!

Here are our favorite web design tips that can help boost the success of your excavation company:

1. Improve your navigation

Your website navigation is perhaps one of the most essential elements of your web design. When users want to browse your products and services, make a purchase, or read your content, they will use your navigation.

If users can’t easily find what they’re looking for, they will likely leave your site and choose a competitor.

That means that your navigation should be simple and easy to use, so consumers can easily find the information they are searching for, resulting in them spending more time on your website and eventually becoming a customer.

Example: Ogden’s Excavation Services Ltd

Screenshot of Ogdens homepage taskbar

We love the navigation in this example from Ogden’s. They’ve included a simple navigation bar at the top of their home page with all their available services.

This is perfect for enabling users to quickly navigate to the excavation service page they’re interested in so they can learn more. They can also easily find Ogden’s contact information to quickly get in touch to become a customer or connect with the company on social media to learn more about them.

2. Factor in mobile users

Another essential tip for good web design for excavation companies like yours is to always factor in mobile users. With more than 90% of consumers making purchases with smartphones, it’s essential to ensure that your website will display correctly on various devices.

One of the best ways to optimize your website for mobile is to implement responsive design. Responsive web design ensures that your website works and displays correctly no matter which device a consumer uses, whether it’s a smartphone, tablet, or desktop computer.

And as a bonus, when your website is mobile-friendly, it sends signals to search engines like Google that your mobile users can access your website, ranking your excavation company higher in the SERPs as a result.

Example: York Excavating

Depicts desktop-layout of York Excavating services

This example from York Excavating shows their services listed horizontally on the desktop version of their website. However, this layout wouldn’t display well on mobile devices, which have much smaller screens.

When you access their services on a mobile device, they display vertically, so mobile users can easily view essential information about their excavation services.

When you factor in responsive design like this, you can ensure that users can easily read the information on your website no matter the device they’re using, increasing your conversions and sales as a result.

3. Feature videos and visual elements

Another great web design tip is to feature plenty of videos and other visual elements throughout your website pages. Users spend 88% more time on pages with videos, which can also increase your conversion rates by 86%, so including videos on your website is essential.

By including visual elements like images, infographics, and videos, you can capture a users’ attention and break up large sections of text throughout your website.

Visuals are perfect for ensuring that your website is easily readable and skimmable, so consumers can find what they’re looking for fast and encourage them to spend more time on your website.

Example: Muschlitz Excavating

Muschitz Excavating homepage featured image

We love the featured images and other visual elements throughout Muschlitz Excavating’s website. They implement various photos of their work throughout their web pages to perfectly break up large sections of text and capture users’ attention.

When you incorporate plenty of visual elements like this into your web design, you can ensure that users will find your website more appealing and interesting, encouraging them to spend more time on your website as a result.

4. Ensure your design reflects your excavation company

Because your web design creates a lasting first impression of your business, it’s important that your website reflects your excavation company.

You’ll want to choose colors and designs that make your target audience think of your excavation company and present a consistent and cohesive look throughout your website.

This can help you build more brand awareness and recognition for your excavation company and keep leads on your website longer. It’s a win-win situation.

Example: Pattar Excavating

Bottom of Pattar Excavating's homepage

In this example, Pattar Excavating perfectly uses a consistent color scheme and design throughout their website. They created a cohesive image of their brand that consumers will remember when they think of this excavation company.

By creating a consistent web design that reflects your excavation company, you can help ensure that your website gives a positive impression of your business.

5. Include calls to action (CTAs)

Calls to action (CTAs) are essential for getting consumers to take the next step after viewing your web pages, whether that’s signing up for your emails, browsing your products, downloading a guide, or making a purchase.

By integrating effective CTAs into your web design, you can help guide users through your website and help them take the next step towards converting into a customer.

Example: Jakto

CTA buttons on Jakto's website

We love the CTAs throughout Jakto’s website. Their CTA buttons are eye-catching and effectively guide users to take the next step, which in this example is to contact them to get started with their services and learn more about their company.

These types of CTAs are a great way to optimize your web design to increase your leads and conversions.

Invest in revenue-driving web design for excavators with WebFX

Our team of experts has generated over $3 billion and 7.8 million leads for clients through our innovative web design services.

When you partner with a leading web design agency like WebFX, you’ll work with the most experienced web designers in the industry who have won over 50 awards for their designs. We even have over 1,020 client reviews and testimonials to show for it!

What are you waiting for? Speak with one of our strategists today by calling 888-601-5359 or contact us online to learn more about how our web design services can drive revenue for your excavation company!

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