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In today’s growing digital world, you can’t be without a top-notch and functional website. People will use your website to learn more information about your property management company. That’s why it’s critical for you to invest in web design for property management companies.

By investing in your website’s design, you’ll help provide a better experience for your audience and keep them engaged with your company. You’ll make a positive first impression and earn more clients looking for someone to manage their property.

Keep reading to learn the four big benefits of investing in property management web design!

Need help building your dream website? WebFX has launched over 1600 websites for our clients, so you can feel confident we’ll deliver a website you’ll love. Contact us online or call us today at 888-601-5359 to learn more about our web design services!

4 benefits of web design for property management companies

If you’re on the fence about property management web design, check out these four reasons to invest in web design:

1. Web design for property management helps you increase credibility

Choosing a property manager is no small task. Your clients want to feel confident they’re choosing a dependable and professional company to manage their property. That’s why it’s critical you invest in property management web design.

Property management web design enables you to create a website that’s clean, professional, and informative. Making a good first impression is an important part of appearing credible. Nearly 95% of first impressions relate to web design, so ensure your site makes you appear credible. 

Property management website showing their white design

If you have a poorly designed website that’s difficult to navigate and slow to load, it hurts your credibility. Web design addresses all these issues and ensures your website provides a positive experience to whoever visits it.

There are several ways to make a good first impression online. One of the most important is with your site’s aesthetics. Focus on developing a sleek, professional design to build credibility and trust.

A clean website design will give your company the professional look it needs to inspire a positive reaction. Keep the design simple, implement an intuitive layout, and capitalize on color’s influential traits to show that your company has the right stuff to manage properties. 

2. Web design for property management helps boost brand awareness

When you invest in property management web design, you help boost your company’s brand awareness. When people conduct a search for a property management company, they check out that company’s website and get familiar with them through the branding work they’ve done through their web design.

Having a beautifully designed website leads to longer dwell times, and more people getting to know your company. 

Additionally, you can appear higher in search results by designing your site with search engine optimization (SEO) in mind. SEO involves a range of on- and off-page practices that tell Google your page has the information its users want to find. Implementing SEO best practices in your design helps you rank better in the search engine results pages (SERPs), which leads to increased traffic and brand recognition.

You can help boost brand awareness on your website by creating a style guide. A style guide ensures that you provide a branded experience on every page of your website. It gives you a cohesive and professional look, which also helps build your credibility.

In addition, you’ll want to have an established logo for your property management company. You can integrate this logo throughout your website, like in your navigation bar, to help build brand recognition.

A house logo featured in the navigation bar of a property management website

3. Web design for property management helps you provide a better user experience 

Property management web design helps you provide a better user experience. Whether it’s property owners or their tenants, your site’s visitors should easily find what they want — and fast. Web design plays a significant role in this process.  

Web design improves user experience (UX) in a few ways. One aspect is navigation.

Your website’s navigation is a key component of the success of your website. If you provide disorganized or difficult to use navigation, people will leave your website for a competitor. Web design for property management ensures that you have a simple, organized, and functional navigation that makes it easy for people to find what they need.

Another aspect that web design helps improve is page speed, which is how fast your pages load. More than 50% of users will abandon a page if it takes more than three seconds to load. When you invest in property management web design, you focus on finding ways to improve your website’s load time.

Tools like Google PageSpeed Insights help you see your website’s current load time and get suggestions for improvements.

By investing in web design, you’ll make adjustments to your website that help you provide a better user experience and lead to more clients for your company.

4. Web design for property management helps enhance data security

As a property management company, offering online payment services can make you more attractive to tenants and property owners. However, like any site that collects personal or financial information, your site’s security must be a top priority. 

People want to protect their data, which is why they won’t give it to any old website. When you invest in property management web design, you focus on building your website’s security, so people are willing to engage with your company.

Implementing secure web design practices will ensure your site protects sensitive financial information. One of the best web design practices for security is using Hyper Text Transfer Protocol (HTTPS) protocol. HTTPS encrypts all information a user submits, so their data is safe.

HTTPS appearing in the search engine URL for a property management website

Property owners and their tenants will appreciate a secure online experience. Bolster your site’s security to reassure clients and leads that your online property management capabilities prioritize data safety.

WebFX can help you with web design for property management

Property management web design offers numerous benefits for your company and can help you grow your operations through earning new clients. Managing your web design, however, can feel like an overwhelming task with a long list of to-dos.

WebFX can help you check off all those to-dos when you invest in our web design services. We’ll create a custom website for your property management company that helps you earn new clients and boost revenue.

We’ve already launched over 1600 websites for our clients! Want to see what we can do for you? Check out our design portfolio to gain insight!

If you’re ready to build your dream website, contact us online or call us today at 888-601-5359 to speak with a strategist!

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