When social platforms like Facebook and Instagram first launched, they provided a place to share personal photos and thoughts with followers. These days though, there are a lot more opportunities on social platforms.
If you own a business, using social media platforms for advertising is one of the best choices you can make, and hiring a social media ads manager is the second-best choice.
If you’d like to speak directly with a marketing specialist about your social media needs, feel free to give us a call at 888-601-5359! Otherwise, keep reading!
Why paid social media advertising is important
As a business owner, you know that competition is stronger than ever. With every passing day, it’s increasingly difficult to sell your products — simply because of the vast competition.
However, there are ways, like paid social media advertising, to stand out from the crowd.
Of course, simply having a social media presence for your business will give you a leg up against your competition that doesn’t, but if you want to take it a step further, a paid social media advertising strategy is next.
With a strong paid social media advertising campaign, you’ll be able to reach your target audience right where they are — their favorite social platforms.
Social media ads allow you to get extremely granular with who you target, so if you know your customers well, you’ll have no problem targeting them with social media ads.
At the end of the day, paid social media advertising is so successful because no matter who your target audience is, they’re likely on social media. Studies show that over 3.5 billion people use social media — that’s 45% of the population.
Paid social advertising allows you to advertise to a huge audience, simply because of social media’s popularity. Not to mention, you can reach more people than just your local audience since you can target people around the world.
Did you know that WebFX offers paid social media advertising services for several social media platforms? We can help you engage your audience on platforms like:
I’m interested in social marketing, but why do I need a social media ads manager?
A common question among small and large businesses alike — why do I need a social media ads manager?
Simply put, a social media ads manager is trained to create a social media ad campaign that works. They’re trained solely for this job, and they know how to do it well.
On the other hand, you’re likely busy running your own business, and you have enough on your plate aside from paid social media advertising. Not to mention, you might not even know where to start.
When you rely on a social media advertising manager to run your campaign, you’ll be able to keep doing what you do best — running your business. The only difference? You’ll get to watch more sales pour in because of your paid social media advertising campaign.
However, a social media ads manager does far more than just manage your social ads. Keep reading to learn why social media ads managers are the unsung heroes of your business.
5 things a social media ads manager does that will make them your hero
So, what can a social media ads manager do for your business, anyway? You may have heard that hiring a social media advertising manager is in your best interest, but we want to tell you why.
1. They look at your competition
Like we mentioned before, no matter what industry you’re a part of, your competition is stiff. Everyone is selling something, and you must be the business to prove that your product is better than any other option.
When you hire a social media ads manager, they’ll start your campaign by looking at your most successful competition. They’ll do this for a few reasons:
- To determine who your competitors target, so they can get a better feel for your target audience
- To note their verbiage and how they speak
- To note their calls to action
- To note their ad format and style
When they study your competition, they’re not looking to copy them, but rather gain some insight into what’s working in your industry.
Your social media ads manager will never copy a campaign, but they will take notes from it to better shape your campaign.
2. They craft ads from top to bottom
Crafting ads can be a daunting task — you have to choose graphics and visuals, create ad copy, create call-to-action (CTA) copy, choose a button shape and size, and design landing pages — and that’s just the aesthetics.
When you work with a social media advertising manager, they’ll take care of everything for you and make sure that your ads look amazing for launch.
Aesthetics are extremely important to your ads, and the best social media ads manager will be able to craft ads that fit your brand’s aesthetic, style, and budget.
The goal is for users to see your ad in their feed and know that it’s for one of your products. Finding a social media ads manager that can create that kind of brand consistency is key.
Your social ad manager will also pay attention to social media ad specs to ensure that ads show up properly on your chosen platform, and they’ll follow social ad best practices.
3. They suggest budget and bid
Paid social media advertising operates on a bidding system. For your ads to show up to users, you must have the highest bid for your target keyword.
Ad budget can be difficult to determine, especially if you’re new to the world of paid ads. Every social platform has a different average cost-per-click (CPC), and your social media advertising manager can help you settle on a bid that is the most cost-effective while still driving clicks.
The best thing about paid social ads is that you’ll only pay for that ad when someone clicks on it — making paid advertising one of the most cost-efficient strategies out there.
Another benefit? You can never overspend.
Your social media ad manager will help you come up with a good budget cap to ensure that you get the most out of every ad.
Having that kind of budget guidance from a social ad manager can go a long way, especially since it can keep your business from wasting your marketing budget.
4. They analyze and report on ad success
Imagine baking a batch of cookies and not taste testing them when they came out of the oven. What’s the point of following a recipe if you don’t know how it came out?
It’s the same idea with ads and any marketing strategy in general. Without analytics, you won’t know how your ads perform, what you’re doing right, and what you could improve. It’s like not tasting the cookies to see if they need a little less salt.
The best social media marketing ads managers will analyze the success of your ads to determine what’s going right and what’s going wrong so that they can tweak your campaign accordingly.
Not only will they analyze your ads, but they’ll also report the results back to you. This kind of transparency is key, and something you should look for in all social media ads managers.
5. They test ad variations
The first ad you launch might not be your best ad, and it’s important to try a few different variations to determine which kind of ad design, CTA button, or copy works best for your business.
Like neglecting to analyze the success of your ads, it’s a waste to advertise on social media if you don’t test different ad variations. If you don’t test your ads, you’re missing out on sales and clicks, since your first ad is rarely your best ad.
Your social media advertising manager will set up A/B tests for your ads to determine which, of two, performs best. From there, the winner will be the ad that you use for your campaign.
With A/B testing, you don’t have to wonder if you’re using the best possible ad — you’ll have the peace of mind that you are.
What to look for in the best social media ads managers
With so many businesses looking for social media ads managers, supply and demand create a ton of options when it comes to finding the right social media advertising manager for you.
However, not every social ad agency that shows up in Google will be a perfect match for your business. Here are a few things you should consider when searching for the perfect social ad manager for your business.
1. How long they’ve been in business
You can get a good read of a social media advertising manager’s experience by how long they’ve been in business. The longer they’ve been working in the industry, the more clients they’ve worked with, the more industries they’re experienced with, and the more campaigns they’ve been a part of running.
All these areas are important to the success of your campaign since experience directly correlates with success.
Imagine ordering a cake from someone who just picked up their first measuring cup a week ago. You likely wouldn’t go to them for something like your wedding cake, but you would be willing to trust a 10-year baking veteran with your cake.
Similarly, an experienced social media ad manager will be able to offer you insight based on their experience, which can help you have a more successful campaign overall.
2. What industries they work in
Every industry has quirks which is one of the reasons that you should consider working with a social media advertising manager that works in your industry.
If a social media ads manager has experience working with your industry, they’ll know all the quirks and niche-specific strategies necessary to create a successful campaign.
However, if you can’t find a manager that works with your industry, look for a broad portfolio.
A social media ads manager that has a comprehensive portfolio is likely comfortable venturing into different industries — including yours.
3. What other customers think about them
Reviews and testimonials bear a lot of weight when it comes to choosing the best social media ads manager.
Reviews can be positive or negative and provide honest feedback from previous customers. You can find reviews on Google, Yelp, Facebook, and other platforms. You should look for a social media ads manager that has hundreds of great reviews, and you shouldn’t let one bad review spoil the bunch.
Everyone has a different experience, and if an ads manager has far more positive reviews than negative ones, you can assume that you’ll be satisfied with their services.
Testimonials, on the other hand are always positive, and they’re given by customers who have loved working with an ad agency.
You should strive to hire a paid social media advertising manager who has hundreds of testimonials.
Did you know that WebFX has more than 1,020 testimonials?
4. Their transparency
The best social media ads manager will be extremely transparent about everything. You should look for transparency when it comes to:
- The cost of a campaign
- The typical length of a campaign
- The services they offer
- What platforms they work with
- What experience they have
- What industries they work with
- And more
This information is crucial, but some ad managers may try to camouflage it to get you on board. If you want to be sure that you hire the right social media ads manager, look for them to be transparent with you in all areas.
If they’re not transparent in all areas, you can expect to have hidden fees and a lack of results.
5. Their social media presence
If you’re looking to hire a social media ads manager, you should look for a company that has a fantastic social media presence themselves.
If they don’t know how to create a social presence for themselves, they likely won’t be able to help you create a successful one, either.
You should specifically look out for social ads that a social media ad manager creates for the social media agency that they’re a part of. Do they follow social ad best practices? Do they look aesthetically pleasing and fit their brand?
If not, you should probably keep looking.
Not happy with your social media engagement?
We’ve got just the blog post for you.Read the Blog Post & Watch the Video
WebFX has a whole team of social media ads managers
If you’re looking for a social media ads manager that cares about your business and your success with social ads, WebFX is here for you.
We have a whole team of social media marketing specialists who are ready to work with you on nearly any social platform to create effective ads that engage and convert your target audience.
We’ll get to know your business, your competitors, and your goals to create the best possible social ads. From there, we’ll manage your ads — giving you insight into ideal bid amounts and ad budgets that will get you the results you’re looking for with your strategy.
Then, we’ll analyze and report on your ads to help you understand where your success is coming from and tweak your campaigns where they’re falling short.