Are you looking for a new way to reach people through social media?

If so, social media ads are an excellent opportunity for you to capture leads that haven’t found your business yet. Social media ads will help you reach new shoppers and business buyers and get them to check out your brand.

If you’re going to invest in social media ads, do it right. Use the correct social media ad sizes.

On this page, we’ll provide you with a complete guide to social media ads for some of the most popular social media platforms. If you need help creating effective social ads, call us today at 888-601-5359 to learn about how WebFX can help you create effective social media ads.

Facebook

Facebook is one of the most popular advertising platforms for companies. With over 2.4 billion monthly active users, people use this platform consistently. It’s an excellent network for reaching people interested in your business.

Let’s take a look at some of Facebook’s ad offerings and the right size for each ad type:

Facebook feed ads

Facebook feed ads help you reach people in their newsfeed. These ads blend seamlessly into the newsfeed to look like other posts. The only indication of your post being an ad is the word “sponsored” that appears at the top.

When you create feed ads, you have two format options. Let’s take a look at them:

  1. Image ads

The most common type of Facebook ad is the image ad.

To use image ads properly, follow these specifications:

  • Image size: 1200×628 pixels
  • Minimum width and height: 600 pixels

With Facebook image ads, you must follow the guidelines for the Facebook ad size. These dimensions ensure that your photo looks suitable for your audience and gets them to engage with your ad.

  1. Videos

Videos are another standard Facebook feed ad. When you use videos in your ad, you’ll want to use the highest resolution possible. This process ensures that you’re delivering the best experience possible.

Additionally, you’ll want to follow these sizing guidelines:

  • Minimum dimensions: 600×315 pixels
  • Maximum video length: 240 minutes
  • Maximum file size: 4GB

By following these video ad guidelines, you’ll create social media ads that look great in Facebook newsfeeds.

Facebook carousel ads

Facebook carousel ads allow you to showcase your brand in multiple images or videos. Your audience can browse through your content to see different visuals of your product or services. Or, you can create a carousel ad that showcases one product with multiple photos.

Carousel ads help you show your audience various colors, sizes, and styles of your products.

They also let you highlight key details, uses, and features of your product or service.

For carousel images, you’ll want to use the following social media ad specs:

  • Image size: 1080×1080 pixels
  • Minimum width/height: 600 pixels
  • Minimum number of cards: 2
  • Maximum number of cards: 10
  • Maximum image size: 30MB per image

For carousel videos, use the following social media ad specs:

  • Video size: 1080×1080 pixels
  • Video file size: Up to 4GB
  • Video length: Up to 240 minutes
  • Minimum width/height: 600 pixels

By following these social media ad sizes, you’ll help your business produce suitable Facebook carousel ads.

Facebook right column ads

Facebook’s right column ads appear on the right-hand side of a user’s homepage.

These ads can drive visitors to your website and get them to check out your business.

Here are the social media ad specs for Facebook right column ads:

  • Image size: 1200×628 pixels
  • Minimum height/width: 600 pixels

If you want to create stellar right column ads, follow these guidelines.

Facebook collection ads

Collection ads provide a visual browsing experience within your ad.

Users see one advertisement and click on it to view the full-screen version. It’s an engaging experience that gets people to learn more about your brand. You can build collection ads with videos or photos.

Let’s take a look at the Facebook ad size requirements for collection ads with photos:

  • Image size: 1200×628 pixels
  • Minimum width/height: 600 pixels
  • Maximum image size: 30MB

Here are the social media ad specs for videos in collection ads:

  • Video size: 1200×628 pixels
  • Maximum video file size: 4GB
  • Maximum length: 120 minutes

Instagram

With over 1 billion monthly active users, Instagram is a popular platform for advertising. This visual platform allows you to engage users with photos and videos. It’s an excellent network for promoting your products, brand, or services.

Instagram offers numerous ad types to reach people interested in your business.

Let’s take a look at the four main Instagram ad formats and their ad specs:

Instagram feed image ads

Instagram feed image ads are a common way for advertisers to reach interested leads. These ads appear in a user’s Instagram feed like any other post. Your Instagram ad size for this format depends on the photo you use:

  • Landscape photo size: 1200×628 pixels
  • Square photo size: 1080×1080 pixels
  • Maximum file size: 30MB

If you want to succeed with your Instagram photo ads, follow these guidelines to ensure your ads look presentable.

Instagram feed video ads

Another go-to ad format for Instagram is videos. Videos are a great way to engage your audience and get them to interact with your ad.

Let’s take a look at the right Instagram ad size for videos:

  • Landscape video size: 600×315 pixels
  • Square video size: 600×600 pixels
  • Maximum video length: 60 seconds
  • Maximum file size: 4GB

Instagram feed carousel ads

Another useful ad format is the Instagram feed carousel format. Carousel ads allow you to showcase multiple visuals (either photos or videos) to get your audience to interact with your ad.

Here are the social media ad specs for using images in carousel ads.

  • Image size: 1080×1080 pixels
  • Minimum number of cards: 2
  • Maximum image file size: 30MB per image
  • Maximum number of cards: 10

Video carousel ads on Instagram must follow these guidelines:

  • Landscape video size: 600×315 pixels
  • Square video size: 600×600 pixels
  • Minimum video resolution: 600×600 pixels
  • Maximum video file size: 4GB
  • Maximum video length: 60 seconds
  • Maximum video resolution: 1080×1080 pixels

By following these guidelines, you’ll create engaging and exciting Instagram carousel ads.

Instagram Stories ads

Instagram Stories ads offer an exciting way to reach users on the platform. These stories allow you to engage people while they browse through their friends’ stories.

Here are the Instagram ad size requirements for Instagram Stories:

  • Image or video size: 1080×1920 pixels
  • Maximum file size: 4GB
  • Maximum length: 15 seconds

When building an ad for Instagram Stories, leave 250 pixels at the top and bottom of the ad to avoid calls to action (CTAs) and profile pictures from covering the information.

Use the above social media ad size guidelines to create ads that work on the platform.

Twitter

Twitter boasts over 126 million monthly active users. This platform is a great place to reach leads interested in your business and get them to engage with your company.

Let’s look at three Twitter ads and the sizes you need to know:

Summary card

Summary cards are the most common format for advertising on Twitter. These cards allow you to promote blog posts, news articles, products, and more. It gives viewers a sneak peek into content before clicking on your website.

To use this ad format, follow these guidelines:

  • Large photo image size: 280×150 pixels
  • Minimum image size: 120×120 pixels

Website card

The website card focuses on website conversion campaigns. If you want to drive people to an off-site URL and get them to convert, this ad will help you achieve that goal.

Here are the social media ad specs for the website card format:

  • Image size for 1:91:1 aspect ratio: 800×418 pixels
  • Image size for 1:1 aspect ratio: 800×800 pixels

App card

The app card format focuses specifically on promoting mobile apps through Twitter’s newsfeed. You can display the app’s name, description, and logo within this ad format.

Here are the ad specs for this Twitter ad type:

  • For images with the 1:91:1 aspect ratio: 800×418 pixels
  • For images with the 1:1 aspect ratio: 800×800 pixels

LinkedIn

With over 645 million active monthly users, LinkedIn is a great platform to connect with professionals and businesses. If you want to advertise on this network, you have numerous ad options available to your business.

Sponsored Content

Sponsored Content appears in the user’s newsfeed and blends in seamlessly.

You can use photos or videos in your Sponsored Content.

Let’s take a look at the social media ad specs for Sponsored Content:

  • Image size: 1200×627 pixels
  • Image must be more than 200 pixels in width

Sponsored InMail

Sponsored InMail is another LinkedIn advertising option. With InMail, you reach out to people through LinkedIn’s private messaging system. It allows you to send your message to a user’s inbox and deliver a personalized message.

InMail provides you with the option to add a banner ad. Here are the ad specs for the banner:

  • Image size: 300×250 pixels
  • Maximum file size: 40KB

Dynamic ads

Dynamic ads allow your company to create personalized ads for individuals. These ads appear on the right side of the user’s feed. Your ad formats include company ads or spotlight ads.

For both ad formats, you’ll want to stick to these specifications:

  • Image size: 100x100px

Pinterest

Pinterest engages over 300 million users each month.

This creative platform encourages sharing ideas surrounding crafting, fashion, cooking, and more. If you’re looking to advertise on this platform, there are two main advertising options:

Promoted pins

Promoted pins utilize photos to showcase your products or services. These ads blend in with other pins.

Here are the social media ad sizes you’ll want to follow for promoted pins:

  • Image width: Minimum of 600 pixels
  • Image height: 1000×1500 pixels
  • Small thumbnail: 69×69 pixels
  • Large thumbnail: 216×146 pixels

Promoted video pins

Another popular advertising option on Pinterest is promoted video pins. These pins engage your audience and get them to interact with your content.

Here are the ad specs for this format:

  • Video size: Shorter than 1:2, taller than 1:91:1

Need the perfect social media ads in the right size?

Every platform and ad type requires different dimensions and pixel sizes for your ads. You must use the right ad size for your campaign so you can drive the best results. If you need help producing the right social media ads for your business, WebFX can help.

Get to work with a dedicated social media specialist on creating your ads. Plus, have your ad strategy backed by more than 200 savvy digital marketers and get the results you’ve wanted from social media.

To learn more about social media ad sizes, contact us online or call us today at 888-601-5359 to speak with a strategist about our social media advertising services.

Get posts by email

Be the first to know when we publish a new blog post!