Although your first thought may be to use them all, some platforms are better suited for marketers than others. And depending on your business’s target audience, you need to be sure that you’re using the same ones as they are.
On this page, we’ll discuss the 14 most important social media sites that every marketer should know, which audiences they help you reach, and which goals they help you accomplish.
Table of Contents: Our List of Top Social Media Marketing Websites and Apps
Monthly active users: 2.7 billion
Best use: Engaging your audience, collecting reviews, customer service, advertising
Facebook is often the first social media site to come to mind when discussing social media, and for good reason. It’s one of the biggest social media platforms in the world, and it was one of the first to provide advertising options to businesses.
A Facebook business page is a must for any company or brand, and you should update yours on a regular basis. Today’s consumers expect all businesses to have a presence on the platform, and many of them also expect those businesses to respond to their questions and concerns.
Basically, if you’re only going to choose one platform for your business to use, make it Facebook.
Average monetizable daily active users: 186 million
Best use: Building industry authority, real-Life updates
Twitter is a fast-paced platform, and many users seek news and information on it. Because of this, it can be especially beneficial for companies who publish original content on a regular basis.
Sharing links to new pages and blog posts is simple, and doing it regularly sends readers directly to your new content. Plus, if you make it part of your strategy to share useful and informative content from other sources, you can build your reputation as an authority in your industry.
Registered users: Over 706 million
Best use: Reaching B2B prospects and potential employees
LinkedIn is a social network for professionals, meaning it can be a useful tool for reaching B2B prospects. However, that doesn’t mean it isn’t useful for B2C companies as well.
If your company is hiring, maintaining an active LinkedIn account can help potential applicants learn about your job openings. And if you share updates about your company and employees, you can show them what it’s like to work at your business.
Registered users: Over 2 billion
Best use: Highlighting company culture, tutorials, demonstrations
Although you may not think of it as social media, YouTube is one of the largest sources of user-generated content online. And if your company creates its own content, it can be a great way to connect with those users.
In addition to the views you get directly on the platform, you can also use YouTube to host videos to embed on your site. And considering how effective visual content is in engaging site visitors, this alone is reason enough to create an account.
Monthly users: Over 400 million
Best use: Sharing products
If you run an ecommerce business, you should be on Pinterest—it’s as simple as that. In fact, 87% of pinners have purchased a product because of Pinterest. The platform allows you to upload individual photos (like product photos) with short descriptions (like product information) and a link (like to a product page). Not to mention its built-in shopping feature makes it easier than ever for businesses to promote their products on the network.
You can also use rich pins to provide more context to a product, recipe, article, and app pins, and use their advertising options to reach more users. It’s an easy way to drive traffic directly to your product pages and connect with potential customers.
Monthly active users: Over 1 billion
Best use: Building your brand
Instagram is built around sharing photos and is great for any visual content. It isn’t a text-heavy platform, though, and also doesn’t allow links within posts.
Instagram is the best social media for businesses who want to create photos and videos for their audiences.
That being said, the platform is a valuable tool for building your brand’s identity. If you’re a B2C company, you can use it to share photos of your products in use and encourage your followers to do the same for user-generated content you can then re-post as part of your feed. If you’re a B2B company, you can use it to share behind-the-scenes photos of your company and office.
The use of hashtags on Instagram are a way to reach a multitude of people, and taking advantage of the ever-popular Instagram stories or Instagram Live video feature is a great way to expand your social presence.
The platform also offers advertising options for businesses, which can be accessed through Facebook. If you’re familiar with Facebook’s ad management system, it could be an easy transition to start running sponsored posts.
Average monthly active users: Over 430 million
Best use: Audience or content research, interacting with niche audiences
Reddit as a social media site offers users opportunities to interact with each other based on shared interests.
On this platform, users can share content, links, or ask questions in topic groups called subreddits. The best part is you can find a subreddit for nearly any topic.
You can use Reddit as a research tool to gain an understanding of what your audience is talking about, and then create content for them.
In addition to research, Reddit also offers advertising options to help get your business in front of interested users.
Daily active users: 238 million
Best use: Real-time updates, promoting events
Snapchat allows users to post photos or videos that will remain published for 24 hours before disappearing. This is ideal for businesses looking to promote a timely event, such as a product launch or conference.
Snapchat also offers marketers the ability to create custom, branded geotags to promote certain events in certain locations during a certain time period.
The Snapchat audience does skew younger, making it ideal if your target audience is a college student.
Registered blogs: 507.2 million
Best use: Reaching a young audience
Tumblr is technically a microblogging platform and doesn't perfectly fit with the social media sites on this list, but it’s still a valuable tool for reaching users between the ages of 16 and 34. It has the youngest demographic of any social site, and its users are very active.
That being said, marketing on Tumblr can be a challenge if you’re not familiar with the platform. It has a distinct “community” with lots of running jokes and memes, so you should spend some time getting used to it before using it to market.
Global neighborhoods: Over 265,000
Best use: Generating local business
Nextdoor allows people living near each other to meet online.
On this social media site, users who sign up join digital neighborhoods where they can see updates from and interact with their actual neighbors.
As a business, you can claim a business page so people on the platform can find and engage with you.
Nextdoor also offers advertising options for even greater audience reach.
Global users: Over two billion
Best use: Communicating directly with customers, sharing product or service information
WhatsApp, owned by Facebook, is a messaging app that allows users to communicate with their contacts and businesses.
The WhatsApp Business app lets your business set up a business profile, respond to messages from customers, and automate some of the messaging so you can stay organized.
As one of the biggest social media platforms, WhatsApp also offers businesses the ability to create catalogs of their products and services.
Registered users: 1.3 billion
Best use: Communicating directly with customers
Messenger, another of Facebook’s social media sites, lets your business communicate one-on-one with interested users.
With messenger, you can respond to users’ messages personally or utilize a chatbot to quickly respond to inquiries.
Chatbots can handle things like questions, shipment tracking, booking appointments, and more.
Global monthly active users: Over 689 million
Best use: Giving users a peek behind the scenes of your business, participate in viral trends
TikTok lets users share short videos for a variety of purposes.
Quick tutorials, viral dances, and comedic skits can all be found on the video sharing app.
In addition to sharing videos related to your business, you can also take advantage of TikTok’s advertising options for your business.
Unique monthly users: 300 million
Best use: Understanding questions your audience is asking, establishing authority
Users on Quora can ask and answer questions on a variety of topics.
Your business can use these questions to inform what you cover in your content, and if you have the answers users are looking for on the social media site, establish authority in different areas.
Quora also has an advertising platform to help you reach targeted audiences.
Mid-Size Businesses Trust WebFX
Leah Pickard. ABWE
Want to improve your social media marketing strategy?
While it's difficult to definitively say what the best social media for business is, selecting the right platforms for your business is only the first step in the process. Once you do, you’ll need to determine what kinds of content to post, how often, and what your goals are for each platform.
If you want to improve your social media marketing strategy, WebFX can help. Contact us today to speak with a strategist about how our experienced team can help you use social media to attract and engage potential customers for your business.Last Updated January 1, 2021