At one point in time, auto parts retailers either built relationships with large-scale manufacturers or competed for local customers with a handful of competitors. Now, the web has changed everything. Right now, your auto parts company could be competing with a business across the world—not just down the street or in the next county. This increases the importance of having a website that performs exceptionally and reaches buyers before they can be wooed by another retailer offering similar merchandise.
To help you boost your revenue streams through visits to your website, why not employ some of the web design tips for auto parts retailers below? Even small changes can have a big impact on site visitors, and in an age where your competitors are only a click or two away, they can make all the difference. You can also call 888-601-5359 or contact us online for help getting started today!
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1. Make your site easy to navigate
Have you ever been to a website that was so confusing and unhelpful that you just went back to the search results and chose a different one? Unfortunately, that happens all the time—and it’s bad for both consumers and businesses.
Many site owners make their navigation overly complicated, and for no real reason. Simple is best, and a good rule of thumb is that no page should be more than two clicks away from your homepage. This will require a bit of pre-planning, and if your site is already up and running, it can be useful to sit down with someone who is unfamiliar with it and see how long it takes them to find various pieces of information.
If you have a search function on your site, it’s also a good idea to test it every time you add new pages. If new products aren’t correctly added, site visitors looking for them may leave after being told that you don’t have them—even if you actually have hundreds waiting in your warehouse.
2. Add optimized images for each product
If you’re familiar with search engine optimization, or SEO, you already know that content is the most important element of your site. You’ve probably written a paragraph or two of descriptive copy for each product you offer, and hopefully included keywords where relevant.
As with any industry that sells specific physical products, though, copy isn’t enough to convince potential customers to buy. Humans are visual creatures, and we like seeing photos of items before we’re comfortable spending our hard-earned money on them—especially if it’s an online transaction.
Provide images for each of your products (preferably more than one for each), and you’ll have a much easier time selling them. And be sure that as you add them to your site, they’re all correctly optimized for search engines. This means writing descriptive file names and alt tags, and possibly including keywords. For more information on optimization, check out our page on SEO for auto parts retailers.
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3. Keep fonts & colors consistent
Creating a website can be an exciting process, but it’s important to remember that the end product needs to come across as polished and professional. For that reason, it’s best to stick to 2-3 fonts and colors and keep them consistent across all of your pages.
There are literally thousands of fonts available… so why do should you stick with so few? In a nutshell, it’s because they just work! There’s no need to reinvent the wheel (or any other auto part!) Choose a tried and true font for your pages, and let the copy be what helps your business stand out. It will be easy to read, and your visitors won’t have to squint to figure out what a headline or product description says.
Along the same lines, it can be tempting to use color all over the place on your website just because you can—but don’t. The colors of your logo are typically a good starting point, and a white background is never a bad idea. The one exception to this rule is to choose a contrasting color for all your call-to-action buttons. For instance, if your website framework involves shades of blue, choose orange as your button color so it stands out.
4. Consider using personalization
Not all of your customers are the same. They have different interests and needs, and your site should recognize that. The most effective way to do that is with personalization.
By personalizing your site, you can tailor your site’s pages or specific page elements to better fit the demographic or filmographic profile of individual visitors. For example, if you have software installed that recognizes when a visitor comes from a manufacturing company, your site can be adjusted to automatically show parts for the cars they manufacture.
For more information on how personalization works and how it can benefit your site, check out our PersonalizeFX services.
5. Make your site mobile-friendly
Gone are the days when people exclusively used desktop computers to access the Internet. Consumers now use smartphones, tablets, and other devices to find what they need online, and your site needs to be accessible to them.
The best way to make your site mobile-friendly is by using responsive design, which ensures that your site displays well regardless of a visitor’s screen size or browser. This means you won’t have to worry about maintaining a separate mobile site, or losing customers because they can’t access your content.
As an added bonus, Google now considers mobile-friendliness as a ranking factor. That means that having responsive design can actually improve your chances of being found in search engines.
Want to speak with an expert? Call us at 888-601-5359
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If you’re looking for a designer to create or redesign a website for your auto parts retail business, don’t hesitate to contact us! Our talented web designers have years of experience, and can help you create the online presence you need to start attracting customers and generating revenue. Our extensive portfolio also explains why we're one of the best responsive web design agencies in the world!
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