Skip to main content ↓

If you want to generate more leads for your window and door company, search engine optimization (SEO) is an excellent place to start.

When homeowners need to replace the windows or doors in their house, Google is one of the first places they’ll look. After all, how often have you recognized the need for a service provider and searched for companies near you?

If you want your business to appear in the search results when homeowners look for local contractors, you need to invest in SEO for window and door companies.

At WebFX, we provide expert SEO services for window and door contractors like you. Learn more about our services now, or if you’d like to read more about what SEO is and how a robust SEO strategy will help grow your business, keep reading!

What is SEO for window and door companies?

SEO is the process of optimizing your site to appear higher in the search results when users search for terms relevant to your business. To accomplish this goal, you’ll need to understand what your audience searches for, provide valuable content to them, and know how search engines rank pages.

Search engines exist to help users find the information they need. To that end, search engines want to ensure they’re placing the most valuable and relevant pages at the top of the results anytime someone searches for something. As a result, they rank each page according to a series of factors, including:

At first glance, that list might seem short and simple, but each of those factors includes many optimizations. For example, helping search engines see your content as relevant includes:

  • Knowing the search terms people use for topics related to your business
  • Understanding what those searchers hope to find
  • Creating valuable content that answers the search intent
  • Incorporating keywords naturally throughout your content
  • And more

Meanwhile, user experience means ensuring your window and door website:

Domain authority may not be an official ranking factor for search engines, but spending time improving your domain authority can help you achieve better rankings. Increasing your domain authority focuses on building links back to your site from other pages.

Reading that information can make window and door SEO seem complex, but when you partner with an expert SEO agency like WebFX, we’ll handle the process for you.

With our expertise, you can trust us to optimize your site so you can spend more time communicating with homeowners and installing stunning windows and doors.

Learn how we increased traffic by over 40%, and conversions by over 100% for an ecommerce client.

Read the Case Study arrow right
cta5 img

Why should your company invest in window and door SEO?

SEO for window and door contractors is well worth the investment. A robust SEO strategy for window and door companies brings the following benefits:

7 SEO tips for window and door companies

Are you ready to take advantage of these benefits and grow your business? To do SEO for window and door contractors, follow these optimization tips:

1. Choose the right keywords for window and door contractors

A strong SEO strategy requires understanding your industry and the keywords your target audience uses to find companies like yours.

Example keywords for window and door contractors could include:

  • Window replacement and repair [city name]
  • Window replacement contractors [city name]
  • Window replacement cost calculator
  • Door installation companies [city name]
  • Door installation guide

You can find keywords with keyword research tools like KeywordsFX. You’ll want to focus on longer keywords, also called long-tail keywords, because these terms have less competition and a clearer search intent.

Pro tip: Type in a potential keyword and look at the People Also Ask and Related Searches sections in Google for long-tail keyword ideas.

People Also Ask for window replacement cost calculator

Related searches for window replacement cost calculator

2. Create valuable content for your target customers

Once you’ve determined the most strategic keywords to target, create content for each that answers the searchers’ question.

For example, with “door installation guide,” the search results focus on step-by-step instructions for installing doors.

Search results for door installation guide

You might create a blog post that answers this intent by writing an easy-to-follow how-to, complete with pictures and a video.

You’ll want to find ways to communicate unique value with your content. Can you make the guide easier to follow? How about providing more informative pictures for each step? To land above the existing pages, you’ll need content that adds more value or answers the search intent better.

3. Incorporate keywords into your content

As you create your content, look for opportunities to naturally include your target keyword. A few key places to incorporate it are:

  • Your page’s title
  • Your introduction
  • Subheadings
  • The body of your page

When incorporating keywords, ensure you don’t overstuff your terms. Prioritize natural writing and readability over including your keyword repetitively.

4. Employ responsive design

Mobile-friendliness is a top SEO ranking factor because many searchers use their phones to find information online. If you want to make your site mobile-friendly, invest in responsive design.

While some websites might have a mobile and desktop version, responsive design automatically adjusts your site’s content according to the user’s device. As a result, this technique is more cost-effective and efficient for your business.

Especially for locally-oriented companies like yours, mobile-friendliness is paramount. Many users do local searches on their phones, so ensure your window and door website functions well for these searchers.

5. Invest in technical SEO

While keyword research and content are paramount to any window and door SEO strategy, many user experience factors rely on technical SEO. Additionally, search engine bots must be able to crawl your site to evaluate its SEO factors and determine its rank.

Technical SEO for window and door companies includes:

6. Build off-page SEO

Remember the SEO ranking factor related to domain authority? Domain authority is one of the main off-page SEO factors that tell search engines you’re an expert window and door contractor.

Off-page SEO focuses on building links back to your site from other pages. The more of these backlinks your site receives — assuming they’re relevant and you earn them through proper link-building techniques — the more authoritative you seem to search engines.

For example, relevant backlinks for your window and door company might include online home renovation magazines and local directories.

7. Focus on local SEO for nearby searchers

As you engage in these SEO tips for window and door companies, prioritize local SEO factors. People who need new windows and doors will look for contractors near them, and local SEO helps you reach these customers.

With local SEO, you should:

Our SEO services for window and door companies

If you want to partner with SEO experts to leverage these tips and help your site rank higher in search engines, you’ve come to the right place. At WebFX, our SEO services for window and door companies include:

We firmly believe digital marketing isn’t one-size-fits-all. That’s why we always customize our services to your industry and company’s needs. Our approach begins with thorough research into your industry and competitive landscape, so we build the right strategy for your business.

Grow your business with professional SEO for window and door companies

Ready to grow your window and door company with professional SEO services? WebFX is a do-it-for-me SEO agency with 25+ years of experience and over 500 digital marketing experts ready to help.

We’ll take the burden off your shoulders and drive real results with our data-backed SEO strategies. We’ve generated 24 million leads and $10 billion in revenue for our 2,000+ clients, including companies in the home services industry like you.

Ready to see the results roll in from your SEO strategy? Call us at 888-601-5359 or request a free proposal online today!

We Drive Results for Window and Door Companies

  • 24 million leads generated for clients
  • Renowned for our communication and transparency

Get a Quote

dots background

author image

background shape

Explore our home repair case studies

Learn how we’ve helped our clients attract leads, generate revenue, and grow their businesses.

Boss Mechanical


Decrease in cost per lead

Bruni and Campisi


Increase in goal completions

Maryland Sunrooms


Increase in ad conversions



Get a free proposal

Solving key challenges for window door companies

Our website isn’t ranking in the search results

When people need home services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.

Website icon.

We’re struggling to grow our technician team

Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly technicians, our recruitment marketing services have you covered.

Marketing icon with flame.

We’re not generating enough leads

Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your services.

Branch icon of a storefront.

We’re not attracting new customers

Having trouble increasing your online visibility, so you can attract new customers? Our award-winning marketing services get your brand in front of the right people in your local area.

Target icon with archery arrow hitting target.