Skip to main content ↓

Accelerate Revenue With PPC for Window and Door Companies

As a full-service agency, WebFX provides turn-key solutions for digital advertising — including PPC. Drive more revenue for your business with PPC for window and door companies. Learn more about our plans and pricing today!

Clock icon.


hours window and door company industry experience

Expert icon with three people icons.


window and door company marketing experts on staff

Get a dedicated account manager backed by experts in SEO, PPC, and more!

500+ digital experts
Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Our PPC strategy for window and door companies

Blue and teal rocket Getting started

Blue and teal rocket Getting started

A WebFX employee on a call at their desk with a blue bubble saying insights from our experts

Your website is the best place for you to communicate your window and door services to your audience, but getting your site seen by potential leads proves challenging. Many companies compete for placement at the top of the search results, so you might need an extra boost to outperform competitors.

With pay-per-click advertising (PPC), you can jump to the top of the search results for searches relevant to your business.

But how do you craft a PPC strategy for window and door companies that generates results? Between creating a compelling ad, targeting the right audience, and managing your bid for maximum return on investment (ROI), PPC is a complex process.

When you partner with a premier PPC agency like WebFX, we’ll handle your PPC management with data-backed strategies that drive meaningful results for your business. Keep reading to learn about PPC for window and door companies and how our services will grow your business.

Keyword research

Keyword research

For your ads to work efficiently, you need them to reach the right people, and each platform has a unique set of targeting options.

As a window and door company, you might want to target homeowners, but you could dig deeper. Do you want to target homeowners near you or those with families? Do you want to target customers at the top of the sales funnel or those ready to buy?

With paid search ads, you can target your ads based on the keywords your audience uses to search. Because PPC platforms want to serve the most relevant ads to their users, you’ll need to choose the right keywords for each ad.

When you partner with our experts, we’ll research relevant, revenue-driving keywords for your PPC marketing.

For example, you might want to target “6×6 window replacement” or a similar keyword. We’ll conduct extensive keyword research to determine the most lucrative keywords for your company.

Competitor analysis

Competitor analysis

PPC advertising platforms contain ads from many companies like yours, and these platforms select the best ads to serve to searchers. As a result, PPC campaigns for window and door companies must begin with a thorough competitor analysis.

You need to know who you’re competing against and how their PPC strategy might overlap with your target audience so you can respond accordingly.

Custom copywriting

Custom copywriting

All strong ads must feature compelling writing. Your window and door PPC ad should persuade homeowners or other audience segments to learn more about your company.

With paid search, you want to persuade users to click through to your website, and once they arrive, you need a compelling landing page that convinces them to act.

Ad copywriting is not one-size-fits-all, so we provide custom writing aligned with your industry and business needs.

Ad testing

Ad testing

A robust PPC strategy for window and door companies should include ad testing. While research and expertise will create a strong foundation for your ads, the best way to choose the most strategic messaging strategy is to test it.

When we craft a PPC campaign for your business, we test our ads to ensure they’re the most effective ads for your company.

Bid management

Bid management

When your company runs a PPC campaign, you select the bid amount you wish to pay per click. With Google Ads, the server determines which ad to show for a given searcher based on this bid and the ads’ quality.

To generate results from your PPC campaign, you need a bid strategy that aligns with:

  • Your PPC budget
  • Your keyword selection
  • The competitive landscape

Many keywords require a higher bid because they’re more competitive. For example, the average cost per click (CPC) for “window replacement Austin” is about $20 more than the average CPC for “door installation Austin.”


Meanwhile, if you target a different location, such as Lubbock, the average CPC is much lower.


While these examples depict average CPC and your actual CPC could vary widely, they show how much the optimal bid for different keywords can change.

Our PPC services for window and door companies involve managing your bids to ensure your ads continue to generate results, even as the competitive landscape evolves. We’ll help you set the right bid amount and adjust your bid to maximize your budget for more clicks without overpaying.

Campaign optimization

Campaign optimization

PPC for window and door companies is an ongoing process. The digital marketing world changes rapidly, so we optimize existing ads to help your campaigns continue driving leads and revenue. Our process includes optimizing each component of your PPC ad, from the copy to the targeting strategy.

Account management

Account management

One of the most complex aspects of PPC campaigns is your account setup. In Google Ads, your account includes campaigns and ad groups. To drive the most results from your campaigns, you need to establish strategic ad groups optimized for related keywords.

Our PPC services include adjusting your account settings for maximum effectiveness.

Data tracking and reporting

Data tracking and reporting

As with any digital marketing campaign, you must monitor your results to inform your strategy. PPC management services with WebFX include robust reporting through MarketingCloudFX, a premier PPC tracking and reporting software that allows you to see the PPC metrics that matter most to your business in one place.

Our experts analyze these PPC reports to run data-driven strategies that drive more leads and positively impact your window and door company’s bottom line.

Read WebFX reviews on G2

Software That Makes Home Service Marketing Easier

MarketingCloudFX is our client-exclusive marketing software used by our team and clients alike.

Our home service clients love the ability to seamlessly collaborate on projects, monitor competitor strategies, and leverage data for better marketing.


features to make your life easier


hours invested to set you up for success


built-in value

Manage Your Leads

  • Track contact forms and phone calls for each digital marketing channel
  • Record calls and use AI to easily analyze quality at scale
  • Automate email follow ups so that you respond faster than your competition

Monitor Your Competitors

  • View competitor keyword rankings
  • Track competitor website content changes
  • Strategize on how to get ahead

Get Complete Transparency

  • Monitor project action items and progress toward business goals
  • Never ask “what’s WebFX up to?”
  • Access marketing performance reports 24/7


features to make your life easier


hours invested to set you up for success


built-in value

Custom window and door companies PPC plans

Learn how our award-winning team of window and door companies PPC specialists create custom solutions for your business.

silver plan icon

Custom PPC Plans

Starting at

$600 / month

How we determine pricing

Accounts icon with person icon and writing above it. Discuss your business goals

We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a PPC plan that works toward your goals.

research icon with magnifying glass. Analyze your market

We’ll do a deep dive into your competition — both as a business and within PPC ads, specifically — to determine the best action plan.

Planning icon with arrow pointing at an x. Review your strategic objectives

What key objectives are on your roadmap? Increase return on ad spend (ROAS)? Launch ads that target high-value keywords? We’ll create a plan that aligns perfectly.

  • In-depth keyword research and advanced selection
  • Competitor and industry analysis
  • Data-backed keyword development
  • Ongoing ad strategy management and optimization
  • Access to our in-house revenue acceleration software MarketingCloudFX
  • Closed-loop ROI and customer journey tracking
  • Conversion-boosting and performance tested ad copy
  • Expertise and support from a team of over 500 strategists
  • Ad campaign performance, analysis, and revenue reporting
  • Strategic bid management

Your window and door business, audience, and market is unique. From our more than 28 years in the industry (and as a Google Premier Partner), we’ve learned that window and door PPC plans built around vs. forced to fit a business perform best. That’s why WebFX specializes in custom pay-per-click services.

View All Deliverables

Explore our home repair case studies

Learn how we’ve helped our clients attract leads, generate revenue, and grow their businesses.

Boss Mechanical


Decrease in cost per lead

Bruni and Campisi


Increase in goal completions

Maryland Sunrooms


Increase in ad conversions



Get a free proposal

Earn a 20% greater ROI with window and door companies marketing experts

Get more than a marketing expert, get a marketing expert in window and door companies. With WebFX, you’ll receive a dedicated team that specializes in window and door companies marketing, helping your company increase its marketing ROI by 20% or more.

  1. Residential Window and Door Installation
  2. Commercial Window and Door Installation
  3. Custom Window and Door Design
  4. Window and Door Repair
  5. Energy-Efficient Windows and Doors

Solving key challenges for window and door companies

Our website isn’t ranking in the search results for window and door company services

When people or businesses need window and door company services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.

Website icon.

We’re struggling to grow our team

Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly employees, our recruitment marketing services have you covered.

Marketing icon with flame.

We’re not generating enough leads

Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your window and door company services.

Branch icon of a storefront.

We’re not attracting new customers

Having trouble increasing your online visibility, so you can attract new customers? Our award-winning marketing services get your brand in front of the right people in your local area.

Target icon with archery arrow hitting target.

Hear from our clients

Drive more conversions

WebFX has helped make our website the most important and profitable lead source for Maryland Sunrooms.

670%increase in paid ad conversions

Drive more web traffic

They take the time to understand each company’s unique needs at a B2B level. It feels like they really take a vested interest in the success of each of their clients, and they treat smaller businesses with the same respect and consideration as bigger corporations.

Increased qualified web traffic