PPC advertising is the most popular online replacement for offline advertising. PPC’s main advantages are that it’s inexpensive, easy to track, and excellent at reaching qualified leads.
PPC ads are the ones you see on the top of search results pages when you use Google or Bing. Advertisers only pay for the ad if a user clicks on it, and some keywords only cost a few cents per click. If the keyword “Lancaster furniture store” costs only 10 cents per click, but the average transaction on your website is $200, that’s a huge ROI for your business!
A major benefit of PPC advertising is that results are instantaneous. In other words, as soon as your ads go live, they can start driving traffic to your website. So, if you’re looking to quickly boost traffic and revenue, PPC is a great advertising option.
As an advertising agency in Lancaster, PA, WebFX can plan, set up, and manage your PPC campaigns for you, continuously monitoring and tweaking them to ensure you’re making the most money possible and getting the most out of your investment.