250+ Free SEO Tools List

There are literally hundreds of tools out there that are useful for Internet marketers and SEO experts. However, most of the good ones are part of premium packages that can burn through some serious cash. That is why we created this growing list of 250+ free SEO tools! Here you can take a glance at our favorite list of SEO tools, or if you really are looking for something specific, look it up in our search box!

Find the Right Tool for the Job

There is never a time while performing tedious and mundane tasks that you don’t wish there was a tool that would do it all for you. Sometimes there is, but you might just not know it. That’s why you should always do a quick look for a tool that might in fact save you hours of work.

Now you can quickly search for that tool you’ve been wishing for. Sure, you can browse those extremely long lists of free SEO tools.

But it might take you a while to sort through all the tools that aren’t free or you don’t need. This list of 250+ free SEO tools will let you browse for exactly what you want.

SEO experts don’t have time to sort through long lists of worthless information. Search our list for instant free SEO tool suggestions instead! With everything from SEO utilities to a free SEO evaluation tool, it’s easy to find a complete SEO tool that works well for your business’s needs.

Free SEO Tools Finder

We have a list of 250 tools below, all separated by category for your convenience. However, that is a lot to go through at once. If you have something in mind that you are looking for, try searching for what you want by tool, function, category, or even platform! Our SEO tools list includes some of the best free software you can find online.

Don’t see your tool listed here? Send us a tweet and let us know! As long as it is free, we would love to add it to the list!

Analytics Dashboards Description
W3CounterDisplays reports on who found your website and how they got there
PiwikGives you full control of analytics on your desktop and on mobile
ClickmeterMonitor marketing campaigns and conversions all in one dashboard
ClickyMonitor traffic to your website in real time
StatCounterProvides a basic interface for your website statistics
YouTube AnalyticsProvides data and statistics on YouTube videos
GeoRankerReal time analytics and reports geared towards local SEO
Panguin ToolShows Google Analytics in relation to major Google algorithm updates
Google AnalyticsTrack analytics of your website
Browser ExtensionsDescription
Broken Link Checker plugin Firefox PluginAnalyzes links on a webpage and highlights whether they are live or dead links
Kgen Firefox PluginAnalyzes webpages for dominant keywords with content improvement suggestions
SEO Rank CheckerCheck site rank position for designated keywords from your browser
Check My Links - Chrome ExtensionChecks webpages for dead links
Google Results BookmarkletCompiles search results into easier to manage lists of URLs
GA Debugger - Chrome ExtensionDebugs Google Analytics javascript code on websites
SearchStatusDisplays important site SEO performance data about a website
Sharemetric - Chrome ExtensionDisplays page social share count in toolbar
MozBarDisplays pagerank, page authority, and domain authority of a website in the browser toolbar
PageRank - Chrome ExtensionDisplays the current website’s pagerank in the toolbar
Live HTTP HeadersDisplays the HTTP headers of a webpage while browsing the website.
FirebugGives you a techinical view of webpages with css, html, and javascript
Page Monitor - Chrome ExtensionMonitors webpages in the background for changes done to the page
SEO Doctor Firefox PluginProvides easy SEO diagnosis and troubleshooting for your website
SEOQuakeProvides helpful background information on websites you are visiting or websites in the SERPs
SEO SERP - Chrome ExtensionQuickly lets you find what SERP position a webpage is for certain keywords
Get URLs from Search ResultsReturns just a list of URLs from a search query
Scraper - Chrome ExtensionScrapes lists and fields of data on any website and exports them into a spreadsheet
Google Analytics Opt Out - Chrome ExtensionTells Google to not track your visits in Google Analytics
SEO ToolbarView many different SEO related elements of a website all in the web browser
Competitive AnalysisDescription
Searchmetrics Visibility ChartsAnalyze competitor SEO performance and keyword information
SEMrushIndepth analysis of competition keywords and search data
QuantcastShow traffic data for any website
SpyFuView competitor adwords campaign information and keyword data
PiktochartAllows you to quickly and easily generate infographics without a designer
nTopicAnalyzes your website’s content and makes improvements according to your keyword
CopyscapeCheck for duplicate content on your website across the web
Plagiarism CheckerChecks text for plagiarism across the web
MyBlogGuestConnect with blogs and bloggers for guest blogging
Help a Reporter Out (HARO)Connects reporters with sources that might be featured in high authority sites
Infogr.amCreate good looking infographics quickly and without a designer
Google Public DataPublc data search resource for finding various statistics
Conversion Rate OptimizationDescription
Click TaleAnalyze customer experience with visualized and meased in-page behavior
OptimizelyApply and monitor A/B tests to your website
Visual Website OptimizerPerform A/B testing and multivariate testing on your website
Usability HubShows people your site for 5 seconds and asks them questions about it to help you improve conversions
Desktop ApplicationsDescription
URL ExplorerAnalyze your site for duplicate content, missing pages, and many other elements throughout your website
Keyword PadBatch process keywords for in depth keyword analysis
Xenu’s Link SleuthChecks websites for broken links
Traffic TravisComplete SEO and PPC dashboard
Good KeywordsManage keywords and create long tail keywords and keyword phrases
Screaming FrogPerforms extremely indepth analysis on website SEO elements
SEO PowerSuiteReviews and analyzes your site’s SEO efforts
IIS SEO ToolkitToolkit for analyzing websites along with robots and sitemap features
Banana TagAllows you to track emails, get open email notifications, and provides analytics on your sent emails.
PeepmailEmail finder for common contacts online
BoomerangEmail scheduling and followup for quick responses
Ontolo’s Prospect FilterFilters previously already approached contacts from new prospect lists
OutreachrFinds a list of websites and contacts according to what keywords you select
Linksy.me Email GuesserGuesses email addresses and matches them to Rapportive in Gmail
Email Research ToolInput the name and company of an individual and it will provide several search queries for finding their email address
RapportiveShows additional information about a contact from their email address right in gmail
Email FormatShows probable email address formats for large websites and companies
MailTesterValidates if email address exists or not
Keyword ResearchDescription
Keyword Density AnalyzerAnalyzes URLs for on page keyword density among boxy text, links, and images
Google Places for Business Category ToolAssists you in finding the correct Google Places category.
Bing Keyword ResearchBing’s Keyword Research tool with query volumes and suggestions
Term ExplorerBulk keyword research and statistics tool
Trellian's Keyword DiscoveryCompiles keyword search statistics for your keyword research
Keyword Niche FinderDiscover niches within a given keyword
Meta Keyword Research ToolGet keyword suggestions from Google, Bing, and Youtube and email them to yourself.
Ontolo’s Keyword GeneratorGenerate keyword combinations from two lists of keywords
KeywordsFXInput a query and KeywordsFX will return a long list of ideas and suggestions on keywords and content topics
Keyword EyeProvide in depth keyword research and reporting on your and your competitiors
Search Engine Optimization/KSP ToolProvides convenient keyword statistics and search data
YouTube Keyword Suggestion ToolProvides keyword suggestions and monthly search volume for YouTube promoted videos
WordpotProvides keyword suggestions with related daily searches
Negative Keyword FinderProvides suggestions for negative keywords based on a given keyword
Microsite MastersRank tracking, automation, and ROI calculating for keywords and domains
Google TrendsSearches and keywords that are trending on Google at the moment
Keyword Suggestion ToolSearches for relevant suggestions for any given keyword
Keyword Cloud ToolVisual representation of the different keywords on a given webpage
YouTube Keyword ToolYouTube keyword tool for finding keyword ideas for your YouTube videos
Link Analysis ToolsDescription
Disavow Link AnalysisAnalyzes your Google backlinks for finding potential disavowed links
AhrefsBacklink Checker that shows links, linking domains, anchors, and best pages of a domain.
Backlink Checker that shows links, linking domains, anchors, and best pages of a domain.
Majestic SEOBacklink profile analysis and link database
Site ExplorerChecks for backlinks and provides additional link details
Remove'emChecks URLs for over optimized anchor text
Fresh Link FinderDiscover fresh links to your website
Bing Link ExplorerDiscovers backlinks for any website
Link Analysis ToolDisplays every link on a given URL with its anchor text and whether it is nofollow or not
Link ReporterDisplays how many links are on a page and separates internal, external, and nofollow links
LinkstantFind out immediately when you receive new links to your website
Majestic SEOSite explorer and backlink history checker
Mobile AppsDescription
SEO & Link AnalyzerAnalyzes link and SEO data for website URLs
mAnalyticsAndroid App for viewing Google Analytics
Analytics Tiles AppDashboard for iOS devices that creatively displays analytics data
WebRank SEODisplay SEO ranking data on your Android device
SiteRank LiteDisplays Google PageRank and Alexa Rank for website URLs
SEO SERP APPDisplays keyword rank data and social shares for URLs
WoopraGoogle Analytics dashboard for iOS devices
SEO watcherRank Tracking for Android devices
Productivity ToolsDescription
Yahoo PipesAutomates common activities for saving lots of time
Ontolo’s Extract Unique HostnameExtracts the unique hostnames from a list of URLs
Ontolo’s URL ReviewerOpen an entire list of URLs all at once in their own browser tabs
Remove Duplicate ItemsRemove duplicate items from a list of things
Ontolo’s Remove URLs by HostnameRemove URLs from a list that contain hostnames in another list
Ontolo’s Remove Duplicate HostnamesRemoves duplicate hostnames from a list of URLs by keeping the first instance of the hostname
Ontolo’s Count URLs and HostnamesReturns the number of URLs or hostnames in a list of URLs
Resource GeneratorsDescription
Schema CreatorAutomatically generates schema.org markup for different types of webpages
Local PPC Adwords & Keyword List CreatorGenerate local adwords and keyword lists
XML-SitemapsGenerate sitemaps for your website
Robots.txt GeneratorGenerates a robots.txt file for your website based on parameters you determine
Embed Code GeneratorGenerates an embed code for your content
Local Search Resource Generator ToolGenerates GEO Meta tags, GEO Sitemaps, hCard, and KML Location Code for local search optimization
Title & Meta Tags GeneratorGenerates titles and metas html markup
Geo Sitemap GeneratorGeoSitemap and KML generator for local SEO
Local Business Schema (NAP)Local business schema.org markup generator
Convert Word Documents to Clean HTMLPaste word document text into this tool and clean it up for HTML
Good Relations Rich Snippet GeneratorRich snippet generator for online businesses and stores online
Microdata GeneratorSchema.org markup generator for local businesses
XML Sitemap InspectorValidates and corrects sitemaps
Search AnalysisDescription
Google Places ToolAnalyzes Google Places listings and compares them to top competitors in the area
CygwinCompare rankings between you and your competitors for certain keywords
Compare Search RankingsCompare the rankings of a website across multiple search engines for designated keywords
Free Keyword Rank CheckerKeyword rank check for specified domains and keywords
Google SERP Snippet Optimization ToolPreviews what your Google search result will look like in Google
SoovleQuickly search across multiple searching platforms
Advanced Search Query ToolsDescription
Ontolo’s Link Building Query GeneratorGenerate link building search queries automatically based on your keyword suggestions
Outdated Content FinderProvides search queries tailored to find outdated content that you can easily update
Chase the FootprintSearch query generator for finding link building opportunities
DropMyLinkSearch query generator for finding link building opportunities
Link Building Query GeneratorSearch query generator for finding link building opportunities
Search LatteSearch query generator geared towards international SEO searches
SEO AnalysisDescription
Analytics SEOAnalytics and SEO analysis all compiled into one large SEO utility suite
Image SEO ToolAnalyzes images for best SEO practices in image optimization
Bing SEO AnalyzerBing’s SEO analyzer that provides reports and analysis of your website’s on page SEO
Whitespark Local Citation FinderDiscovers additional search phrases for local SEO that your pages can easily be optimized for
Side-by-Side SEO Comparison ToolEvaluates your on-page SEO efforts in comparison to up to 4 other websites
Seorch On-Page SEO ToolGives in depth analysis of a website’s on and off page SEO
Web Page TestProvides an in depth evaluation of SEO elements on your website
Site AnalysisDescription
WebCEOAllows your to research, promote, and track SEO elements of you and your industry
Google PageSpeed InsightsAnalyze how long it takes your website to load
Google Webmaster Guidelines CheckAnalyzes a site against Google Webmaster guidelines and provides suggestions for improvement
Bing Webmaster ToolsBing’s Webmaster Tools for analyzing your site in Bing searches
Hubspot Marketing GraderCheck various areas of your website and grades you on your marketing efforts
Google Structured Data Testing ToolCheck website for structured data for search appearance
The Reaction EngineComplete site analysis of on-page SEO
Rob Hammond's SEO CrawlerCrawls an entire website for potential SEO issues and displays relevant SEO information about each page
AlexaDetailed analytics displayed for any website on the internet
SeoSiteCheckupDetailed report on a site’s SEO
Keyword Density Analysis ToolDetermines what the keyword density is for a certain URL
GoingUpEasily check the on-page SEO of any website including the keyword optimization for that page
SEO CrawlerFinds errors on your website and your competitors for best SEO practices
BuiltWithGives you valuable information as to what technologies are used on certain websites
WooRankGives your website a complete analysis of visitors, local, social, mobile, SEO, usability and technologies used
NibblerGives your website a report card for the various elements that a website has
Google WebmasterGoogle’s site analysis for optimizing various elements of your website
Sindice Web InspectorInspects/validates HTML against w3c.org validator
CuutioMonitors you website’s statistics and compares them to competitor’s
SEOMastering.com's SEO AuditPerforms a site worth analysis and SEO evaluation for a given URL
SimilarWebPresents data and analytics on a given website
BROWSEOQuick and easy tools allows you to analyze your site and view it like a search engine would crawl it.
SEOptimerReviews and analyzes your site’s SEO efforts
GTmetrixScans your website giving you a detailed performance evaluation
Request CheckerShows how many requests and services a webpage makes each time it loads
Spider SimulatorShows you exactly how Googlebot views your website
PingdomTest page speed and determine exactly what is causing bottlenecks
W3C Feed Validation ServiceValidate a website’s markup and provide correction suggestions
Sitemap ValidatorValidate sitemaps and check them for errors
Google’s Safe Browsing toolWebsite diagnostics for malware
Social Media ToolsDescription
BufferAllows you to schedule posts to major social networks ahead of time
Get ListedDisplays local business accounts that your company can easily obtain and/or does not currently have
AlternionLinks all of your social media and email accounts, displaying them all in one place.
TweetDeckManage multiple social media accounts and monitor interactions on Twitter
HootsuiteManage your social media presence across multiple accounts and schedule posts
Google SERPs Social Media PowerAnalyze social media power of the domains ranked on SERPs
SharedCountCheck the number of social shares a certain URL has received
Social Media CountChecks a link for how many social shares it has across several different channels
Author Backlink CrawlerChecks authorship of a URLs backlinks and displays how prominent those authors are
Youtube Reputation CheckerChecks your brand name for Youtube videos and shows you videos, views, and ratings
Social MentionDiscover social mentions about a given URL
Counting TweetsDisplay the number of tweets a certain page has received
PinalyticsDisplays stats behind pinterest pins as well as its influence across other social media channels
Twitter FeedFeed your blog or RSS feed directly to your Facebook, Twitter, or LinkedIn profile
subredditfinder.comFind a relevant subreddit to share your content
TwellowFind industry leaders and other Twitter users according to category
Twitter CounterGet basic Twitter stats on you and your followers
Blog Social AnalyzerInput your blog’s RSS feed and it will return every blog post with how many social shares each one has
Facebook Page InsightsInsights on your audience and analytics on their interactions
followerwonkMultiple tools for Twitter like bio search, user analysis, and analytics
CircleCountProvides insights on Google+ accounts
Social CrawlyticsProvides social metrics for you and your competitors
Social Media Image ResizerResizes your images to be optimized for vairous social media accounts
TopsySearch tweets for links, photos, videos and keywords and see how that topic is trending over time
backtweetsSearches for links on Twitter
TweriodTells you when your tweets will receive the most exposure
Social Media Analyzer and TrackerView statistics for your various social media shares and have them tracked over time
Spreadsheet ToolsDescription
SEOgadget Extension for ExcelAllows you to conduct advanced Excel commands on SEO data with APIs from several different services
Content Strategy GeneratorAssists you in developing content with generating ideas and showing recent content currently trending on certain topics and keywords
SEO Tools for ExcelGives your excel document various SEO tools for better number crunching
Seer ToolboxSpreadsheet that pulls in data from multiple SEO tools and services including Moz, Google Analytics, Google Scraper, Twitter, Klout, and more
Distilled’s Video Sitemap GuideVideo Sitemap Generator for self hosted videos
Web UtilitiesDescription
IFTTTAutomate many different services to automatically perform different time saving tasks
KnowEmCheck for username, domain name, and patent availability for new brand names
Bulk HTTP Header Response ToolCheck multiple HTTP headers and compare them at once
SEO Cloaking CheckerChecks for search engine cloaking on given domains
GA CheckerChecks websites for missing Google Analytics and Ads code
TextCleanrClean up text from formatting along with find and replace functionality
SimilarSitesDiscovers similar websites to a given URL
DNS ToolDNS/WhoIs lookup tool
HTML Encoder/DecoderEncodes/Decodes text into HTML friendly formats
Domain ExtractorExtracts the domain from a batch of URLs and exports into CSV
Extract Page Names from URLsExtracts the page name from batches of URLs and exports into CSV
Extract Title and MetasExtracts Titles and Metas from batch of URLs
Google CorrelateFind correllations in data according to Google search keyword phrases
moreofit.comFinds websites similar to the one you point it to
Google AlertsGet email updates for various alerts of new content
HTTP Header ViewerHTTP header viewer for analyzing/diagnosing website issues
Wayback MachineInternet archive of websites in the past allowing you to historically go to websites at a certain point in time.
Domain DossierInvestigate domains and IPs with WhoIs info and DNS records
Ping-o-MaticLets search engines know you have updated your website or blog
URL OpenerOpen a list of URLs in separate tabs
Extract Links from HTMLPulls links from HTML and exports the links in CSV
Shortens URLs and provide analytics on clicks
MX ToolboxShows domain MX records for websites you type in
Domain Report ToolShows domain pagerank and additional indexing data for giving domains
CloudFlareSpeed up website load times with CDN and other web performance services
Smart URL List CleanerUltimate list trimmer and combiner for deduplicating and combining multiple URL lists together
Link ProspectorUses a special algorithm to discover potential link building opportunities
WistiaVideo hosting with complete control over video settings with advanced features like email forms and heatmaps
Last Modified DateView the date a website was last modified
Validation ToolsDescription
Bing’s Markup ValidatorBing markup validator analyzes your sites markup and validates proper markup code.
Robots.txt CheckerChecks syntax of robots.txt files
Robots.txt syntax checkerRobots.txt validator
XML Sitemap ValidatorValidate current website’s sitemap
Frobee Robots.txt CheckerValidates a website’s robots.txt files
WordPress PluginsDescription
Google Sitemap PluginAdds a sitemap to Google Webmaster Tools from Wordpress
WP Social SEO BoosterAdds Facebook Open Graph, Twitter Card, and Google Rich Snippets to pages and posts for better social share appearances
Headspace2Adjust every element of each post and page of a Wordpress website
Internal Link BuilderAllows you to designate certain keywords and phrases on your wordpress site to automatically be linked to internal pages
SEO Friendly ImagesAutomatically adds alt and title attributes to all wordpress images
SquirrlyChecks your blog content for elements of SEO and makes recommendations for changes
Google AnalyticatorEasy install javascript for Google Analytics and displays data on the Wordpress dashboard
Basic SEO PackEasy Wordpress site optimization for SEO
WordPress schema pluginGenerate the schema.org markup for your WordPress site
Open Graph plugin for FacebookOptimize metadata for properly displaying your posts and pages on Facebook
Yoast WordPress SEO PluginOptimize your entire WordPress site and its content and automatically generate sitemaps
SEO UltimateOptimizes several areas of your Wordpress site for SEO