Digital Marketing Options: 6 Digital Marketing Strategies
Are you looking to market your business online but don’t know your digital marketing options? If so, you’ve come to the right place!
On this page, we’ll share six digital marketing options for helping grow your business online. If you want to learn more about digital marketing, subscribe to Revenue Weekly for the latest tips and tricks!
1. Search engine optimization (SEO)
One of the first Internet marketing options we’ll look at is search engine optimization (SEO). SEO is the process of boosting your website’s ranking in the search results to drive more qualified leads and traffic to your page.
This strategy is one of the best options for digital marketing because it enables you to reach people who want your products or services.
Instead of running a billboard ad or radio spot and hoping you reach the right people, SEO makes sure you’re reaching people who search for information related to your company.
To get started with SEO, you need to:
Select relevant keywords
If you want to appear in search results in front of valuable leads, start by selecting keywords for your website. Keywords trigger your site to appear in search results, so you must focus on industry-relevant terms to drive the right traffic to your site.
Generally, you’ll stick to long-tail keywords, which contain three or more words, to ensure you’re driving the most relevant traffic. Someone who searches “8ft outdoor extension cord” is a better lead than someone who searches “cord.”
You can use a free keyword tool like KeywordsFX to help you find relevant terms.
Integrate keywords into your site
Once you select your keywords, add the keywords to your site. Integrating keywords enables you to appear in the right search results. You’ll want to insert keywords into your title tag, meta description, and body text.
As you integrate keywords on your site, avoid using them too often, as this will lead to keyword stuffing. Keyword stuffing hurts your ranking, so only use keywords where they fit and flow naturally.
Ensure your site loads quickly
Users don’t want to wait for your site to load to get the information they need. They want it fast, so your website needs to load fast. Increasing your site’s load time by just one second can increase your conversion rate by 7%!
To see your site’s current load time, you can use Google PageSpeed Insights to see how quickly your site loads on desktop and mobile devices.
This free tool provides you with suggestions on how to fix speed issues, which generally involve optimizing the backend of your site. You can also invest in page speed services if you don’t have the time to optimize your site.
Make sure your site is mobile-friendly
Over 50% of Internet traffic comes from users on mobile devices. With so many people searching on mobile, you must optimize your site to provide a positive mobile experience.
Not to mention, since Google moved towards mobile-first indexing, your mobile-friendliness impacts your ranking.
The best way to create a mobile-friendly website is to integrate responsive design into your site. Responsive design ensures that your website adapts to whatever device your audience uses and provides them with a positive experience.
We’ll dive into content creation more in-depth later, but it’s essential to know that creating content helps your site rank in search results. Creating content enables you to establish yourself as an authority in your field and build trust with your audience.
When you create content, you share your knowledge and expertise with your audience. You’ll cover numerous industry-related topics to drive interested leads to your page. Content creation will enable you to boost traffic on your site so that you can improve your ranking.
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2. Local SEO
Next on our list of the best digital marketing options is local SEO.
Local SEO is a form of SEO that focuses on optimizing your local presence to drive more relevant leads to your page. With 80% of people using search engines to find local information, local SEO is one of the most essential options for online marketing.
To get started with local SEO, follow these best practices:
Optimize your Google My Business listing
Your Google My Business listing is the listing that appears in Google search results when users look for a local business. These listings appear at the top of the search results when users conduct searches like “pizza shop near me” or “Italian restaurant in Los Angeles.”
It appears at the top of the search results with other listings, known as the local SEO 3-pack.
Once you claim your listing, fill it out completely. You’ll want to verify your name, address, and contact information is correct. You’ll also want to add a short blurb about your business and photos of your company, products, and more.
Optimize for local keywords
Like traditional SEO, you’ll want to optimize for keywords to help your business appear in local search results. Local keywords tend to have location tags on them to signify that your business is relevant to the local area.
So, you’ll want to optimize for keywords like “plumber in Los Angeles” or “women’s clothing store in San Diego, CA.” These location-based keywords will help you drive local leads to your business.
Verify your name, address, and phone number (NAP) is consistent across the web
Your business’s information appears on different directories in addition to your Google My Business listing and website. You must ensure this information is consistent across the web, so your audience always has the right information.
If your information isn’t consistent, you run the risk of getting your Google My Business listing suspended. Check popular sites like Yelp, Yahoo, and YellowPages to ensure your audience gets the right information.
3. Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising is one of the next digital marketing strategies we’ll cover. If you’re looking for online marketing options that allow you to control your budget, PPC is one of them. With this advertising option, you only pay when people click on your ad.
These ads appear at the top of the search results, enabling you to earn brand recognition, leads, and sales for your business.
To get started with PPC ads, you’ll need to do the following:
Select relevant keywords
If you want your ads to appear in relevant search results, you must choose the right keywords. Your keywords determine where your ad appears, so you want to choose relevant, long-tail keywords that drive valuable leads to your business.
Focus on long-tail keywords here, too, because they will help you reach more qualified leads looking for your products or services. Additionally, these keywords have less competition, so you’ll have lower bid amounts and get more leads with your budget.
Create a focused landing page
If you want to get the most from your PPC ad campaign, you need to create a landing page that matches your ad. It’s essential to keep your landing page focused, so your audience can find information fast — plus, a tailored landing page makes them more likely to convert!
So, if you run a PPC ad that focuses on your collection of women’s summer dresses, your landing page should only show information related to women’s summer dresses. There shouldn’t be any information about women’s suits, shoes, or anything that’s not a summer dress.
A focused landing page will help you earn more conversions.
Utilize ad extensions
If you want to get the most value from your PPC ads, you need to add ad extensions. These extensions provide extra information that can entice leads to click on your ad.
There are numerous ad extensions you can use, from sitelink extensions to structured snippets. You can test different ad extensions to see which ones work best for your ad.
4. Content marketing
Content marketing is one of the best options for Internet marketing that enables you to boost traffic on your website. As we touched on earlier, content marketing lets you share your knowledge and expertise with your audience.
This strategy is one of the best digital marketing options because it helps increase metrics like traffic, dwell time, and pages visited, which sends a positive signal to Google and helps boost your site’s ranking.
To create content effectively, follow these three tips:
Try different content formats
When you create content, you must try different content formats to appease your audience. Not everyone in your audience will enjoy reading blogs or watching videos. It’s critical to have diversity with your content to appease different members of your audience and keep your content fresh.
Post content frequently
To have a successful content marketing strategy, you need to post content frequently. Posting content regularly enables you to appear in more search results, as well as continually drive traffic to your site. You’ll increase brand exposure and help more people find your business.
Use a content calendar
When you post content frequently, it’s easy to lose track of what you’re posting and when it’s getting posted. To help you stay organized, utilize a content calendar. Content calendars help you keep track of when to publish content.
Additionally, you can identify gaps in your content calendar.
You can see if you need to publish more content or if there are more topics you should cover. Additionally, make sure you only plan for content three to four weeks in advance, as things with your business and campaign can change over time.
5. Social media advertising
Next on our list of options for online marketing is social media advertising. Social media ads are advertisements that appear in users’ newsfeeds. They’re an excellent way for you to reach people most interested in your products or services.
You can advertise on numerous platforms, including:
Once you figure out which platforms work best for your business, follow these three best practices:
Know your target audience
Social media advertising is one of the best digital marketing options because of advanced targeting. When you run social media ads, you can reach people that haven’t found your business yet but fit your target audience.
It’s essential to know your target audience so that you can reach the right people. Think about demographic information, buying habits, and interests of your audience — you can look towards your current audience to get that valuable information.
Try different ad formats
When you run advertisements, try different ad formats to see what works for your audience. Many platforms offer different ad formats that you can try.
The type of ads you can run depends on the platform.
Most platforms offer photo, video, and carousel ads, but some platforms will have other ad options to explore, such as Instant Experiences ads from Facebook or Buyable Pins from Pinterest.
Measure your campaign’s performance
A vital part of social media advertising is measuring your campaign’s performance. It’s critical to know if your ads are driving results because if they aren’t, you need to optimize them to perform better.
You’ll want to track metrics like clicks and conversions to see if your ads resonate with your target audience. Monitoring your campaign enables you to create better ads and see when your audience experiences ad fatigue, so you can freshen up your ad content.
6. Email marketing
The last of our digital marketing strategies is email marketing.
Email marketing is one of the best digital marketing options for companies that want to connect directly with interested leads. When you have an email marketing campaign, you can nurture leads towards conversion by sending them valuable information.
If you want to dive into email marketing, here are some things to keep in mind:
Send multiple types of emails
When you invest in email marketing, you’ll want to send different types of emails to your audience. Diversity can help your email marketing campaign get more leads to engage with your content.
You can send multiple types of emails, from information about sales, links to your latest blog post, or abandoned cart reminders. Keeping your email content fresh will encourage more engagement.
Personalize email campaigns
One of the best features of email marketing is that you can personalize the experience for your audience. When you deliver a personalized email campaign, your audience is more likely to engage with your content.
Personalization can be as simple as putting your subscriber’s name in the subject line or at the top of the email. To take it further, you can tailor ad content to your subscribers’ interests, making them more likely to engage with your emails.
Automate your email process
When you have a list of subscribers, it’s challenging to find time to send multiple types of emails and track their performance. To make your life easier, invest in email automation software, like MyEmailFX.
Email automation tools make it easy for you to create, send, and monitor your email marketing campaigns. It will help you stay organized and create a more effective email marketing campaign.
Figure out the right Internet marketing options for your business
When you have dozens of options for online marketing, it’s challenging to know which ones will work best for your business. If you aren’t sure which methods are best for your company, WebFX can help.
We’re a full-service digital marketing agency that can help you figure out effective strategies for your company.
With over 20 years of experience, you can count on our team of over 200 experts to help you invest in digital marketing strategies that help your business grow.