Learn Email Marketing: Email Marketing for Beginners [Guide]

Have you ever perused an online store, added something to your cart, and exited the page only to receive an email later reminding you of the product in your cart? If so, you’ve experienced email marketing.

Get started building your know-how with these email marketing resources:

Email marketing is one of the most widely used marketing tactics in the industry. Email marketing is a great way to spread awareness about your company and to retarget past leads, and can often be done at a fraction of the price of other types of marketing.

Interested in learning more? We have you covered with our complete guide to learning email marketing, including email marketing resources and email marketing tips for beginners to get you started!

Keep reading to learn more!

Need help launching your email marketing strategy? With over 25 years of experience, WebFX can help you drive more revenue through email marketing. Contact us online or call us today at 888-601-5359 to speak with a strategist about our email marketing services!

Our digital marketing campaigns impact the metrics that improve your bottom line.

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WebFX has driven the following results for clients:

$3 billion

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7.8 million

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5.2 million

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What is email marketing?

Email marketing is a strategy that involves sending messages (via email) to a group of people interested in your products or services. This strategy can help you nurture leads, increase purchases, and gain loyal customers for your company.

What are the advantages of email marketing?

So, what’s the benefit of investing in email marketing?

Here are four crucial benefits to incorporating email marketing as part of your strategy:

1. Email is used by nearly everyone

From making a purchase at an online store to communicating with co-workers, many people use email. As a result, it’s an excellent way to communicate with people interested in your products or services.

Did you also know that 61% of people look forward to weekly promotional emails, such as those your business could be sending? Not only do people use email, but they look forward to receiving emails from your company.

The desire to receive promotions through email makes this strategy a great way for your business to market its products or services.

2. Email marketing reaches users at every stage of the buying funnel

Have a customer that clicked onto your site but didn’t complete an action? You can reach out to them through email to encourage them to come back.

Have a customer that added an item to the cart but never checked out? Send them an abandoned cart email to get them to reconsider purchasing?

Regardless of where your subscribers are at in the buying funnel, you can send them emails that meet them where they are. Whether someone’s a brand-new subscriber or close to conversion, email marketing makes it easy for you to send the right material at the right time.

3. Email marketing has a low-cost to entry

Another tremendous benefit of email marketing? It’s budget-friendly.

Companies can begin their email marketing campaigns for as little as $9 per month. The cost you pay depends on how many subscribers you send emails to, how many emails you send, and other fees.

Generally, email marketing falls under $1200 per month for small-to-midsized businesses (SMBs).

Even if you opt to partner with an email marketing agency, you can pay as little as $300-$600 per month for professional email marketing campaigns.

Additionally, in terms of return on investment, you can earn $44 for every $1 you invest in your email marketing campaign. This cost-effective tool is the perfect addition to your current marketing efforts, as it’s fairly inexpensive to run and maintain.

4. Email marketing can be personalized to fit the recipient

Have you ever gotten an email from a company that had your name in it? Ever wondered how they were able to include your name? Spoiler alert: They’re using email management software to personalize your experience.

Personalization enables you to deliver a better marketing experience for your audience. You can do anything, from adding a user’s first name to making personalized recommendations for products or services.

Using personalization can help you increase conversions for your business.

How much does email marketing cost?

Depending on the email software or marketing agency you use, email marketing pricing can vary. At WebFX, we offer email marketing services at competitive pricing, equipping you with the tools and resources you need to run a successful email marketing campaign.

How to do email marketing like a pro

Ready to jump on board the email marketing express?

Here are a few best practices to keep in mind when launching your campaign:

Build custom email recipient lists: Building a custom list helps you cater the content of your email to the stages of the buying funnel. You may also choose to segment your recipients into lists based on their location, demographics, interests, and more.
Send test emails: Before sending emails to an entire email list, send a test email. Testing emails will help you avoid mistakes and make sure all email content is readable on both mobile and desktop devices.
Include a clear call to action (CTA): CTAs are critical to use in every email to help users understand the action they should take. You don’t want users to get lost or confused on how to proceed next. Use CTAs to guide subscribers!

3 fantastic email marketing resources

Dive into these comprehensive email marketing resources to learn more about launching your email marketing strategy!

Learn more about using email marketing to grow your business

Ready to take advantage of this phenomenal marketing strategy? Grow the success of your business by opting for an email marketing campaign!

WebFX is an industry leader in digital marketing and has driven over 7.8 million leads for its clients. We can help you craft email marketing campaigns that drive more leads and revenue for your business.

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Learn Email Marketing: Email Marketing for Beginners [Guide]