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But when you investigate physician disability insurance marketing, it’s easy to feel overwhelmed trying to figure out where to start. So, we’ve created this guide to help you understand what strategies you can use to help boost your visibility, leads, and revenue.

Here are some of the strategies we’ll cover:

  1. Search engine optimization (SEO)
  2. Pay-per-click (PPC) advertising
  3. Content marketing
  4. Social media
  5. Email marketing

Keep reading to learn more!

And if you need help creating a successful marketing strategy for your business, WebFX can help. We have a team of over 500 marketing experts who can create a custom strategy that grows your business. Contact us online or call us today at 888-601-5359 to speak with a strategist about our digital marketing services!

1. Search engine optimization (SEO)

One of the best marketing strategies for physician disability insurance companies is search engine optimization (SEO). SEO involves boosting your website’s ranking in search results to drive more qualified organic traffic to check out your services.

Why SEO for physician disability insurance companies

If you want to answer a question, find a product, or hire someone to do a job for you, where do you go first?

Chances are, you’re heading to Google to search for what you need.

It’s no different with professionals looking for a physician disability insurance company. Many physicians turn to search engines like Google to find the right company.

So, if you want them to find your business in the search results, you must invest in SEO. SEO will help you improve your website’s ranking, so doctors see your listing before your competition.

How to start with this marketing strategy

SEO is an in-depth strategy with many moving parts, making it challenging to know where to start. Here are some things you’ll want to do to see success with SEO:

  • Target long-tail keywords: Your audience searches using keywords when trying to find the right company. Conduct keyword research to identify long-tail keywords, which contain three or more words, and integrate them into your site to attract more qualified leads.
  • Integrate responsive design: Google prioritizes websites that are mobile-friendly when ranking. Integrating responsive design will ensure your website provides the best experience for users on all devices.
  • Speed up your website: Users hate to wait for slow-loading websites, so Google prioritizes ranking websites that load fast. Use Google PageSpeed Insights to uncover ways to improve your website’s load time.
  • Optimize your title tag and meta description: These two tags appear in search results and entice searchers to click. Optimize these tags with your target keyword and create a click-worthy title and descriptive meta to get people to click.

SEO listing for how much disability insurance costs

2. Pay-per-click (PPC) advertising

To market physician disability insurance successfully, use pay-per-click (PPC) advertising to reach qualified prospects. PPC advertising involves running paid advertisements on search engines, which appear at the top of search results.

PPC ad for physician disability insurance

Why PPC for physician disability insurance companies

PPC ads are an excellent way to get your business at the top of the search results when physicians search for your services. Since these ads appear above the organic listings, you can “outrank” competitors by running ads.

PPC ads also help you build brand recognition. If a physician searches for disability insurance and sees your ad at the top, they’ll get exposed to your brand. When it comes time for them to narrow their focus and choose a company, they’ll remember you.

Additionally, PPC is a budget-friendly option. There’s no minimum budget you need to set (though your budget impacts your ads’ results), so you can set a budget that’s comfortable for your business.

How to start with this marketing strategy

If you think PPC is one of the marketing strategies for physician disability insurance companies that you want to use, here are some helpful tips for launching a successful strategy:

  • Target long-tail keywords: Like SEO, you’ll want to target long-tail keywords for your PPC ads. These terms have a lower cost-per-click (CPC) and attract more qualified leads, so they work best for your budget and business.
  • Use ad extensions: Ad extensions enable you to add more information to your advertisement that gets people to click. From phone numbers to links to your web pages, these extensions help generate more leads and traffic.
  • Create a custom landing page: If you want to keep professionals engaged with your business after clicking on your ad, create a custom landing page. Your landing page should match the information shared in your ad to keep physicians engaged.
  • Test your ads: Testing your ads enables you to improve their performance to drive better results. Test one element at a time to get clear results on the impact and adjust your ads.

3. Content marketing

Another crucial component of physician disability insurance marketing is content marketing. Content marketing involves sharing helpful information with your audience through blog posts, videos, infographics, and more.

Blog post on a website showing a guide to physician disability insurance

Why content marketing for physician disability insurance companies

So, why is content marketing one of the best marketing strategies for physician disability insurance companies?

Creating content enables you to establish yourself as a trusted authority in your field. You share helpful information with physicians that they need to know about disability insurance. By sharing this information, you establish yourself as a trustworthy resource.

When it comes time to choose a provider, physicians will feel confident you are a knowledgeable and trustworthy option for them.

Additionally, creating content enables you to drive more qualified traffic to your website. When your content ranks in search results, it helps drive traffic, which can generate more leads for your business.

How to start with this marketing strategy

If you want to make content marketing part of your strategy, here are some tips to help you do it successfully: 

  • Use a variety of content formats: Don’t limit yourself to one type of content. Using a variety of formats will appeal to different members of your audience and how they like to consume content.
  • Plan your content: When you create content, you’ll create a lot of it. To help you stay organized, use a content calendar. You can plan out when to create and publish your content.
  • Check out your competitors for content topic inspiration: If you’re stuck trying to create content ideas, look at what your competitors publish. It can help you get some inspiration for content you can create.
  • Update old content: Your content can become outdated as time goes on. Take time to update old content to see new traffic and engagement with it.

4. Social media

When doing marketing for physician disability insurance, consider using social media to promote your business. Social media channels are a great way to connect with physicians who may need disability insurance.

Facebook page of an insurance company

Why social media for physician disability insurance companies

Did you know that the average user spends 33% of their Internet time on social media, and 72% of people use social media multiple times a day? From Facebook to Instagram to LinkedIn, people spend a large chunk of time on these platforms.

Social media is a great place to promote your physician disability insurance company because it enables you to create one-on-one connections with interested professionals. You can share helpful information they want and build brand recognition with these prospects.

Additionally, running social media ads helps you put your business in front of doctors looking for physician disability insurance.  Seeing your ad, at a time when they’re looking for an insurance provider, could convince them to choose your company.

How to start with this marketing strategy

Social media can encompass both marketing and advertising your company through platforms. Here are some best practices for doing social media marketing:

  • Use your logo as your profile picture: Your logo is a core component of your brand that helps build brand recognition. Adding it as your profile picture on your social media profiles will help people recognize your business when they see your posts in their feeds.
  • Invest in a social media scheduling tool: When you post on social media, you want to do so frequently to keep your brand top of mind. A social media scheduling tool will help you keep your posts organized and enable you to schedule content in advance.
  • Engage with commenters: If someone takes the time to comment on your content, interact with them. Engaging with prospective clients in the comments is an excellent way to build relationships and show them you’re listening.
  • Keep your DMs open: One of the biggest benefits of social media platforms is they offer direct messaging, which allows people to reach out to you with questions. Provide top-notch customer service by answering physicians’ questions through your social media messages.

If you want to add social media advertising to your physician disability insurance marketing strategy, here are some best practices for success:

  • Set goals for your ads: If you want to see success with social media ads, you must set goals first. Setting goals keeps your campaigns focused and helps you see if you’re driving the results you desire.
  • Use high-quality visuals: Most social media ads involve using a photo or video as part of your advertisement. Make sure your visual is high-quality, so people are more likely to click on it.
  • Create buyer personas: One of the best parts of social media advertising is that you can target specific demographics with your ads. Creating buyer personas will help you target the right people with your ads.
  • Try different ad formats: Social media ads aren’t limited to one format. You can create picture, video, and carousel ads through social media platforms. Try different ad formats to see what works for your audience.

5. Email marketing

If you want to know how to market for physician disability insurance, try using email marketing to earn more clients. Email marketing involves sending promotional and informational emails to subscribers to nudge them toward conversion.

Why email marketing for physician disability insurance companies

Email marketing is a must-have strategy in your plan if you want to nurture prospects toward conversion.

With email marketing, you send promotional material straight to the inboxes of physicians who already showed an interest in what you offer. That means you’re reaching people you know have an interest in your insurance.

Additionally, email marketing enables you to deliver personalized communications. You can tailor your emails to each of your subscribers to convert them. It’s a great strategy to invest in to turn your leads into clients.

How to start with this marketing strategy

Here are a few tips to help you get started with email marketing:

  • Segment your email list: Not every physician wants the same information from your business. Segmenting your email list enables you to tailor the information you send, so people only see the information they want.
  • Personalize for subscribers: Personalization in your emails is an excellent way to boost engagement with subscribers. Something as simple as adding the subscriber’s name can boost engagement.
  • Create a subject line that entices people to open the email: Did you know 47% of email subscribers open an email based on the subject? Focus on creating creative and enticing subject lines that get people to open your email.
  • Use an email marketing tool: When you have dozens of emails to send, it’s best to invest in an email marketing tool to help you manage all your emails. Tools like EmailMarketingFX help you create, send, and track emails in one place.

Invest in physician disability insurance marketing today

We’ve covered five key marketing strategies for physician disability insurance companies that you can use to grow your business and earn new clients. However, if you feel overwhelmed trying to figure out where to start, WebFX can help.

As a full-service digital marketing agency, we have over 28 years of experience creating digital marketing plans that help people grow their companies.

In the past five years alone, we’ve driven over $6 billion in revenue and over 24 million leads for our clients. You can feel confident we’ll help you drive the results you desire.

If you’re ready to grow your business, we’re ready to help. Contact us online or call us today at 888-601-5359 to speak with a strategist about our digital marketing services!

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