When you sell insurance, you’re up against stiff competition. Every person looking for insurance is going to find the best deal, and you can be sure they’ll scrutinize the websites and information of every firm they can find before making their final decisions.
With a strong online presence, you can become a part of those potential customers’ final choices. And an essential part of maintaining a strong web presence is through pay-per-click advertising (PPC).
When someone is searching Google for information on insurance, they want to know more about the insurance they need, how much it’ll cost, and who’s the most reliable provider. If you’re not answering those questions, you’re missing out on a lot of sales.
PPC allows you to pay for short, concise ads on search engines that are posted above the typical listings in search engine results pages (SERPs). This helps your potential customers find you more easily, and because you choose the keywords that trigger your ad, you can be sure people looking for that information want to hear from you!
Some old-school insurance companies may be hesitant to jump into PPC advertising because they think people just don’t click on ads.
The fact is that search engine users click on ads a lot, but only the ones that speak to their needs. A PPC ad with a strong headline, a concise description, and an appropriate landing page are a winning combination that can convert site visitors into paying customers. The more relevant and targeted you make them, the better your chances will be of gaining a new customer.
So we’ve established that PPC is awesome — now we can move on to making it work for you. There are several methods that are of particular importance to firms that carry insurance.
Determining which keywords to target for your campaign is one of the hardest parts of creating a great ad. In general, you want to use keywords that incorporate these qualities.
WebFX is a full-service Internet marketing business that knows how to best utilize PPC to get results. Our team of experienced, knowledgeable, and hard-working Internet marketers has earned awards for their work, and we want to help you grow your company. When you’re in a field as competitive as insurance, you only want to work with the best — and that’s what we’ll give you.
We offer PPC plans for Google and Bing Search and Display networks. And to take your PPC advertising to the next level, we also offer remarketing and mobile ads.
Remarketing uses effective calls to action and compelling designs to remind visitors to come back to your site. With remarketing, you can target visitors who viewed key pages on your site and earn more customers for your insurance agency.
Mobile advertising can also help your insurance agency capture and convert new leads. At WebFX, our PPC specialists design ads to produce high click-through and conversion rates from mobile users.
Contact us today to start growing your business!
Find out how WebFX can create an effective Internet marketing strategy for your website. Call 888.449.3239 or contact us online today for a free evaluation.