6. Track your performance
Another way that our agency benefits your company is by tracking the performance of your online marketing strategies. Your team doesn’t have to invest the time in reviewing and analyzing campaign data. Instead, your digital marketing firm handles it for you.
Plus, they’ll set up the necessary software and applications for tracking your campaign’s performance. With Google Analytics, for example, they can input the specific goals for your website and measure key metrics like traffic, bounce rate, and conversions.
With a web marketing agency like that, you’ll always know where your money goes — and how much it delivers in return. The best digital marketing agencies, like WebFX, also look for drops in campaign performance and develop a strategy for recharging your campaign.
Mid-Size Businesses Trust WebFX
Their focus on ROI and their innate ability to communicate this information in a way that I understand has been the missing link with other digital marketing firms that I have used in the past.
Leah Pickard. ABWE
7. Increase your brand awareness
Another massive benefit of partnering with our Internet marketing agency is that we can increase brand awareness among consumers in your target audience, as well as their loyalty. This perk happens because Internet marketing expands your reach and online presence.
That means that more people can find and learn about your business through guides or other content — which is where content marketing comes into use. While users may not immediately convert after reading your guide on homeowner’s insurance, for example, they will remember your business.
That’s why content marketing is responsible for doubling website conversion rates.
With customized digital marketing strategies from our experienced Internet marketing agency, you can also improve the brand awareness of your most valuable leads. By nurturing these leads through brand awareness, you can increase your value to them and encourage them to take the next step.
One of the best ways to generate brand awareness and nurture leads is through email marketing.
8. Enhance your customer service
Online marketing also lets you interact and build relationships with customers in real-time.
This factor is becoming more critical in today’s online world. Consumers want access to online service. That’s why more than 65 percent of people use social media for customer service, such as for troubleshooting an issue, requesting an account update, or scheduling a service.
You can also use email marketing for customer service features, such as the following:
- Keep in touch with prospects
- Send helpful updates
- Ask for product feedback
Another benefit of a web marketing agency that focuses on the customer service aspect of web marketing is they’ll offer review management services. This service ensures your company’s active across review platforms, such as Yelp and Facebook.
Due to your activity across those platforms, your business demonstrates that it cares about customer satisfaction. That can make future and existing clients confident in their decision to buy from you. Plus, it inspires customer loyalty and word-of-mouth marketing.
That’s immense, as 80 percent of users say that online reviews have influenced their purchase decision.
9. Improve your search engine rankings
Even though more than four billion people use the Internet, they can’t find every website — even if it’s the most well-designed website in the world. That’s why they rely on search engines, like Google, Bing, and Yahoo.
In response, businesses rely on SEO. With SEO, you improve your online visibility to users by earning a better position in search results. So, when a user searches for, “homeowner insurance company,” your website appears on the first page of results, and not the second, third, or fourth.
That offers immense value to your business, as 75 percent of users stick to the first page of results.
With a competitive SEO strategy and our leading online marketing agency, your business can achieve top rankings in search engine results for keywords related to your business. The result? It’s your website that appears for searches related to your industry, services, or products.
A top agency also helps your business maintain those rankings, which is critical as SEO is a long-term strategy. That’s why you want to look at an Internet marketing agency as a long-term partner to your business — or even as an extension of your marketing team.
10. Connect with mobile searchers
With more than 50 percent of the Internet’s traffic coming from mobile devices, it’s essential that your digital marketing strategy and agency considers your support for mobile users. Skip this step, and you’re eliminating a valuable source of revenue for your company.
Why? Almost 70 percent of users are more likely to buy from a mobile-friendly company.
That’s why our agency researches if your website is mobile-friendly, as well as recommends a strategy for ensuring a mobile-friendly web design. In most cases, agencies will suggest implementing a responsive design.
This type of web design makes your website show up perfectly for every customer, whether they’re using a desktop, tablet, or smartphone. Responsive design is crucial to your online success since more people use mobile devices to search online.
It’s also a major ranking factor in Google’s algorithm, so it’ll affect your site’s rank in search results.
For SMBs — and even large corporations — these are the biggest benefits of a digital marketing company.
FAQs about digital marketing firms
Do you have questions about digital marketing firms? Browse our FAQ:
What does a digital marketing agency do?
Learn what an online marketing agency can (and should) do for your business as a partner and provider of web marketing services.
Why hire a digital marketing agency for my business?
A common question for small-to-midsized businesses (SMBs) is, “Why use a digital marketing agency?” With more than half of the world’s population on the Internet, there are plenty of reasons to invest in online marketing — and an agency that’s driven more than $1 billion in client sales, WebFX.
For SMBs, these are the five most compelling reasons to hire a web marketing agency:
A variety of digital marketing services are available for companies today, including:
That’s a lot of specializations for a company to accommodate with an in-house team. For many SMBs, it’s impossible to maintain a full-time marketing team. That’s why partnering with a online marketing agency offers an immense benefit.
It provides your company with access to a suite of integrated Internet marketing services, but at an affordable price. That allows your business to achieve its goals for growth.
With the variety of digital marketing services, it requires a team of experts. From web designers to Internet marketers to social media specialists, it’s a serious investment to build and maintain a team of marketing experts.
By partnering with a top website marketing firm, like WebFX, you’re connecting your company with some of the best professionals in the industry. That results in campaigns and strategies that achieve — and even exceed — your goals, which maximizes your ROI.
Plus, it ensures you’re implementing the best and most up-to-date techniques in your campaigns.
Another factor to consider when debating about whether to hire a digital marketing service provider is their resources. If you want to create an in-house online marketing department, that requires a substantial upfront investment.
A few of the costs you’ll have to consider include:
- And more
In almost all scenarios, these costs exceed the price of Internet marketing services from a trusted and respected online marketing agency. They also eliminate the learning curve that comes with establishing a new department of your company.
It’s also critical to consider the time that an agency saves your company. You eliminate the time it would take to hire and build a team of Internet marketers. Plus, having an agency that works as an extension of your company alleviates some of your day-to-day responsibilities.
Many of our clients have commented on our team adopting this approach. One example comes from the marketing manager of a heavy construction equipment provider. They said, “[WebFX] truly felt like an extension of our marketing department.”
For example, you can trust them to meet your deadlines. You can also count on them to provide you with a complete summary of your most recent campaign, as well as their action plan for future campaigns.
No matter your company’s size, hiring a digital marketing company offers some cost-saving benefits. By avoiding the cost of hiring and maintaining an in-house team of Internet marketers, you maximize your ROI.
That’s money that you can reinvest in a few ways, including:
- Building your strategy
- Increasing your service or product line-up
- Expanding your team of front-end employees
- And more
While you can invest that money in several areas, the result is the same — an improvement in your overall business. Those kinds of improvements can lead to more growth and revenue for your thriving company.
How to choose the best digital marketing company for your business
With thousands of digital marketing firms to choose from, it’s common for companies to delay investing in Internet marketing — after all, you want the best agency on your team. So, how do you choose the best one?
By asking these seven questions:
1. Which services do they offer?
For many businesses, it’s an advantage when you partner with a full-service digital marketing agency. While you may only start with their SEO or PPC services, as your business achieves its goals and grows, it’s likely you’ll need their other services.
If you partner with a full-service Internet marketing agency, they can accommodate your growth. That’s an immense perk, as it eliminates the need and hassle of finding and researching a new Internet marketing agency for your business.
At WebFX, we’re a leading full-service online marketing agency. The range of our services, as well as the experience of our team, lets us partner with companies of all sizes. Whether you’re an SMB or corporation, we can help.
2. Do they offer transparent pricing?
While you may require a custom quote for your desired services, it’s also important to choose a digital marketing service provider that prioritizes transparency. That’s why you want to look for agencies that publish their prices online.
At WebFX, we share our prices online to help you evaluate your options and choose the one that’s best for your company. We want clients to know up-front what they could pay for our services. And we offer options for various budgets so that you can get the most out of your online marketing spend.
3. What do their clients have to say?
It’s also important to look at a digital marketing firm’s reviews and testimonials. While testimonials always highlight a positive experience, reviews alert you to the potential drawbacks of an agency.
If you’re researching a web marketing agency, we recommend checking out Clutch. This website provides details on the agency’s clients, such as their industry, budget, and chosen Internet marketing services.
View our reviews on Clutch, for instance, and you’ll notice that we maintain a lasting relationship with our clients, as demonstrated by the project duration. We also feature more than 100 reviews, which provides you with an unbiased perspective from dozens of clients.
4. What kind of tech do they use?
The best digital marketing agencies develop and maintain in-house tech to monitor campaign performance. This software provides deeper insight into the performance of your web marketing strategies — and, in some cases, guidance on approaches to enhance your campaigns even more.
That’s why WebFX clients receive access to our proprietary marketing automation and tracking software, MarketingCloudFX. This software runs on IBM’s artificial intelligence software, Watson, and is the leading ROI-tracking software.
With MarketingCloudFX, we meet your needs even better. Plus, as MarketingCloudFX’s developer, we have direct control over its maintenance. So, if a server goes down or we experience an unexpected technical problem, our team addresses it fast.
The best part is you’ll never have to pay more because a third-party developer increased their prices.
5. How do they measure a client’s success?
Across the digital marketing sector, agencies measure the success of their clients in various ways. Some focus on vanity metrics, while others target the metrics that contribute to your bottom line. These include product orders, quote requests, store visits, and more.
At WebFX, we focus on these real results. With our unique approach, we’ve driven more than $1 billion in revenue for our clients, plus more than three million leads. That’s why more than 90 percent of our clients stick with us.
We’re also happy to share the results of our clients through our portfolio. Here, you can see the strategies our team used, as well as how we developed a campaign to reach the unique goals of these companies.
6. What kind of experience do they have?
While there are thousands of digital marketing agencies, few have decades of experience. It’s a fast-paced industry, and not all agencies adapt to the market’s changes. That’s why it’s a positive trust signal when an agency has decades of history and experience in the industry.
WebFX brings more than 20 years of experience to online marketing. Through the years, we’ve developed and refined our practices to optimize your site as quickly and thoroughly as possible. That means that we’re able to optimize your site faster and with fewer resources.
7. How do they approach digital marketing?
Many agencies offer their clients a “one-size-fits-all” approach to digital marketing. While many agencies offer it, it’s not what your business wants. It won’t drive the results you’re looking for — and that’ll decrease your ROI.
Instead, focus on hiring a search marketing firm that adopts a personalized approach.
At WebFX, we only provide customized web marketing strategies. We understand that every client’s business, industry, and product is different, which is why we tailor our strategies and campaigns to your company.
Our team also goes above and beyond to earn the best results for your business.
We work hard to stay on the cutting edge of the latest technological advances too. When you work with us, you’ll get a dedicated account manager who will guide you through every step of the digital marketing process, from research to implementation.
8. What is their track record?
A online marketing agency with decades of experience will have a track record. Their reviews, testimonials, and portfolio provide insight into their strengths, weaknesses, and competitiveness in the industry.
Browse our website, and you can see that we drive impressive results to grow the businesses of our clients. That’s why our client recommendation score is 488 percent higher than the industry average.