PPC for Construction Companies: Use Top-Notch PPC Services to Drive Revenue

Before you can start building out your PPC campaigns, you first must plan out which keywords you’re targeting. Keyword research can be an overwhelming process, which is why we offer keyword research as part of our PPC services.

Through our research, we’ll determine the most optimal keywords for your business to use. We’ll look at the types of keywords that will attract the most relevant users — those most likely to convert — and analyze the search volume for each keyword.

The benefit of this process is that we’ll be able to draw more potential customers to your site that are more likely to use your services. Keywords with high search volume bring in more traffic, and higher relevance means higher likelihood of conversions.

On top of finding regular keywords for your business, we’ll also draw up a list of negative keywords — that is, keywords for which you want Google to avoid showing your ads. That will help ensure you drive the most relevant possible traffic.

With your keywords chosen and bid amount set, the next thing you have to do is craft your ad copy and landing page. WebFX has an award-winning design team that can help you craft landing pages that drive more conversions for your business.

When we design your landing pages, we’ll design them to capture users’ attention and get them to engage. From eye-catching visuals to draw prospects in to crafting a single, click worthy call to action (CTA) that encourages them to convert, we know how to craft landing pages that delight your prospects.

Keywords aren’t your only option for focusing your ads on a particular audience. We can help you further hone the relevance of the people you reach with custom audiences, which allow you to directly target specific groups of users.

With custom audiences, you can select specific demographic characteristics to target, including the following:

• Age
• Gender
• Occupation
• Location

At WebFX, we can help you create custom audiences based on your current client base.

By targeting the right custom audiences, you’ll have a better shot at reaching people who are most likely to respond positively to your ads. As a result, you’ll attract more qualified leads that turn into conversions for your business.

With PPC services from WebFX, we can help you target people who showed a previous interest in your construction company through the use of remarketing lists for search ads (RLSA).

RLSA is a Google Ads feature that allows you to target people who have visited your website previously. Google tracks which users visit specific pages on your site and targets your ads to those users.

WebFX can help you set up this feature for your PPC campaigns. When your ads are directed to people who have already expressed an interest in your services, they’ll be much more likely to convert, and your campaigns will see far greater success in the long run.

Construction company PPC doesn’t end when you first launch your ads. In fact, that’s only the start. You must consistently monitor the progress of your campaigns to see what works and what doesn’t.

We know you don’t have time to sit and look at Google Ads metrics all day, though, so WebFX can help you do that. We’ll keep a close watch on key metrics like click-through rate (CTR) and conversion rate to see how your ads are performing.

For ads that are underperforming, we’ll help you pause or reoptimize them to drive better results. We’ll also provide you with weekly and monthly reports on how your ads are performing.