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PPC for Construction Companies: Use Top-Notch PPC Services to Drive Revenue
As a full-service agency, WebFX provides turn-key solutions for digital advertising — including PPC. Drive more revenue for your business with PPC for fire construction companies. Learn more about our plans and pricing today!
Did you know that users who click on a paid advertisement in Google are 50% more likely to buy a product than those who click on an organic Google search result? That means that pay-per-click (PPC) advertising is a fantastic strategy to market your business on Google.
PPC for construction companies is a great way to draw in fresh clients who are looking for a contractor through Google. With a well-designed campaign, you can capture relevant traffic right at the top of the search results and drive conversions.
But if you’re struggling to achieve superior results with your construction PPC, you don’t have to do it alone. WebFX offers a full range of PPC services, and we can help you kick your marketing into gear today.
Before you can start building out your PPC campaigns, you first must plan out which keywords you’re targeting. Keyword research can be an overwhelming process, which is why we offer keyword research as part of our PPC services.
Through our research, we’ll determine the most optimal keywords for your business to use. We’ll look at the types of keywords that will attract the most relevant users — those most likely to convert — and analyze the search volume for each keyword.
The benefit of this process is that we’ll be able to draw more potential customers to your site that are more likely to use your services. Keywords with high search volume bring in more traffic, and higher relevance means higher likelihood of conversions.
On top of finding regular keywords for your business, we’ll also draw up a list of negative keywords — that is, keywords for which you want Google to avoid showing your ads. That will help ensure you drive the most relevant possible traffic.
Landing page design
With your keywords chosen and bid amount set, the next thing you have to do is craft your ad copy and landing page. WebFX has an award-winning design team that can help you craft landing pages that drive more conversions for your business.
When we design your landing pages, we’ll design them to capture users’ attention and get them to engage. From eye-catching visuals to draw prospects in to crafting a single, click worthy call to action (CTA) that encourages them to convert, we know how to craft landing pages that delight your prospects.
Keywords aren’t your only option for focusing your ads on a particular audience. We can help you further hone the relevance of the people you reach with custom audiences, which allow you to directly target specific groups of users.
With custom audiences, you can select specific demographic characteristics to target, including the following:
At WebFX, we can help you create custom audiences based on your current client base.
By targeting the right custom audiences, you’ll have a better shot at reaching people who are most likely to respond positively to your ads. As a result, you’ll attract more qualified leads that turn into conversions for your business.
With PPC services from WebFX, we can help you target people who showed a previous interest in your construction company through the use of remarketing lists for search ads (RLSA).
RLSA is a Google Ads feature that allows you to target people who have visited your website previously. Google tracks which users visit specific pages on your site and targets your ads to those users.
WebFX can help you set up this feature for your PPC campaigns. When your ads are directed to people who have already expressed an interest in your services, they’ll be much more likely to convert, and your campaigns will see far greater success in the long run.
Construction company PPC doesn’t end when you first launch your ads. In fact, that’s only the start. You must consistently monitor the progress of your campaigns to see what works and what doesn’t.
We know you don’t have time to sit and look at Google Ads metrics all day, though, so WebFX can help you do that. We’ll keep a close watch on key metrics like click-through rate (CTR) and conversion rate to see how your ads are performing.
For ads that are underperforming, we’ll help you pause or reoptimize them to drive better results. We’ll also provide you with weekly and monthly reports on how your ads are performing.
Earn a 20% greater ROI with
construction marketing experts
Get more than a marketing expert, get a marketing expert in construction. With WebFX, you’ll receive a dedicated team that specializes in construction marketing, helping your business increase its marketing ROI by 20% or more.
- Residential Construction
- Commercial Construction
- Heavy Civil Construction
- Industrial Construction
- Specialty Construction
Solving key challenges for construction companies
Our website isn’t ranking in the search results for construction services
When people or businesses need construction services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.
We’re struggling to grow our team
Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly employees, our recruitment marketing services have you covered.
We’re not generating enough leads
Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your construction services.
We’re not attracting new customers
Having trouble increasing your online visibility, so you can attract new customers? Our award-winning marketing services get your brand in front of the right people in your local area.
Solving key challenges for businesses
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We drive more revenue
We drive more qualified traffic
We drive more leads
Custom PPC Plans
$600 / month
How we determine pricing
Discuss your business goals
We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a PPC plan that works toward your goals.
Analyze your market
We’ll do a deep dive into your competition — both as a business and within PPC ads, specifically — to determine the best action plan.
Review your strategic objectives
What key objectives are on your roadmap? Increase return on ad spend (ROAS)? Launch ads that target high-value keywords? We’ll create a plan that aligns perfectly.
- In-depth keyword research and advanced selection
- Competitor and industry analysis
- Data-backed keyword development
- Ongoing ad strategy management and optimization
- Access to our in-house revenue acceleration software MarketingCloudFX
- Closed-loop ROI and customer journey tracking
- Conversion-boosting and performance tested ad copy
- Expertise and support from a team of over 500 strategists
- Ad campaign performance, analysis, and revenue reporting
- Strategic bid management
Your construction business, audience, and market is unique. From our more than 25 years in the industry (and as a Google Premier Partner), we’ve learned that construction PPC plans built around vs. forced to fit a business perform best. That’s why WebFX specializes in custom pay-per-click services.