What Does SEO Stand For?
So you’ve heard about search engine optimization (SEO), but you’re not exactly sure what it means or how it can help you achieve your business goals. You’re not alone.
SEO is a major marketing initiative for any company, and it’s important to understand what it is, how it works, and why it can help you.
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Let’s take a look at why SEO is such an important tool in your Internet marketing arsenal.
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What is SEO?
SEO is the process of improving your website so it ranks higher in search engine results for certain keywords.
Search engines want to direct users to content that relates to their search queries. But how exactly do search engines determine relevance? Authority.
Do high-quality websites link to you? Do you link to quality content on other sites? These connections boost your credibility and influence with search engines, especially Google.
Each of these elements play a role in SEO. In fact, getting links from other high-quality websites is the single biggest ranking factor for search engines.
What is your website about? Did you include keywords in your titles and meta descriptions? These factors play a big role in determining the relevance of content on your website for a particular target market.
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+95% case study ▸ IncreasedConversionRate by
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+60% “We measure our success by how much we WOW our clients.”
Bill Craig WebFX President
Does your site take a long time to load? Do you have broken links? Do people navigate away from your website within a few seconds of arriving on your page, contributing to a high bounce rate? These all provide a poor user experience for your customers.
By increasing the number of inbound links from authority sources, targeting keywords to produce quality content, and providing a great user experience on your site you’ll boost your website’s chances of appearing in search results for high-value keywords.
Why is SEO important?
SEO attracts qualified traffic with high conversion potential. By examining user intent and providing content that is targeted to the needs of a particular audience, SEO allows companies to get more traffic to their site and convert more visitors into paying customers.
From Google’s perspective, SEO is important because it helps them show users the best possible results for their queries. Without a sophisticated search algorithm and websites that practice SEO, Google would have to recommend sites almost at random, which would provide a poor experience to their users.
SEO is also highly targeted, meaning you can attract new visitors to your site from a variety of different niche audiences. Plus, once you’ve started an SEO campaign, you can evaluate every element of your SEO strategy with programs like Google Analytics to measure your return on investment (ROI).
When integrated with traditional marketing, SEO can take your Internet platforms to the next level, earning your company a higher ROI than traditional marketing alone while achieving your goals for growth. That’s why it’s important to think of SEO as an investment with high return potential — not just a cost. When you consistently improve your site, the returns can be huge. In a nutshell, SEO increases sales without costing a fortune, allowing it to grow your profits exponentially for years to come.
Why do people use SEO?Ultimately, SEO helps you get more customers. Your website is a crucial point of contact between you and your customer base. And no matter how good it looks or performs, it’s useless unless people can actually find it. That’s where SEO comes in!
With SEO, your website becomes a perfect employee, generating new leads and raking in sales without ever taking weekends or sick days.
SEO gets your business noticed by making sure your site ranks high in search engine results pages (SERPs). It also builds credibility by making your brand more recognizable.
On top of all that, people who visit your website may decide to share it with friends, coworkers, or family. And if your page is positioned at the top of the results pages, you will appear as a more trustworthy, authoritative source.
So, the real question is, why aren’t people using SEO? Ready to use SEO as part of your marketing plan?
Convinced that SEO should be a key part of your marketing plan? WebFX is a full-service Internet marketing company with a full team of veteran SEO experts. Contact us today to learn how WebFX can help your business grow!
Ready to start your Internet marketing and design campaigns? Call 888.449.3239 or contact us online today to learn more about how WebFX can help with your SEO challenges.