Learn Digital Marketing and Become a Pro

Digital marketing offers your business an effective way to drive revenue online and offline. If you’re looking to learn how to use online marketing to generate revenue for your business, keep reading. You’ll learn the basics of digital marketing here with a compilation of articles, plus a quick guide!

Online Recruitment Marketing


Home Online Recruitment Marketing Guide Your employees can make or break your company. They’re responsible for carrying out the daily tasks that keep your business running, they’re the ones who work directly with your customers, and they’re ultimately responsible for […]

View Full Story ~ 1 minute read

Online Marketing Company


Home Best-In-Class Online Marketing Company – WebFX If you want to grow your business, online marketing can help. With online marketing, you can reach your target audience, increase traffic to your website, earn more leads, and most importantly, boost revenue. […]

View Full Story ~ 15 minutes read

Top Reputation Management Companies


Home 8 Tips for Finding a Top Reputation Management Company Your reputation plays an important part in how others perceive your brand. The best way to help you maintain your brand’s name, keep existing customers, and earn new ones is […]

View Full Story ~ 13 minutes read

Marketing Techniques


Marketing Techniques: 20 MVP Strategies [+ Marketing Techniques PDF] The process of growing a business from its humble beginning as a brainchild to thriving storefront is anything but easy — matter of fact, it can be quite daunting. However, when […]

View Full Story ~ 27 minutes read

Multivariate Testing vs AB Testing

Home Multivariate Testing vs A/B Testing You know as a company that you have to constantly test the effectiveness of your web pages, but how do you make sure that you’re testing the most appropriate, pragmatic way? View Our Digital […]

Read Blog Post ~ 5 minutes read

Landing Page AB Testing Tips


Home Landing Page A/B Testing: 8 Tips for Successful Landing Page A/B Tests A/B testing is a crucial part of building your website. If you want to create the most successful landing page, you need to conduct A/B testing to […]

View Full Story ~ 9 minutes read

Does Digital Marketing Fail?


Home How Successful Is Internet Marketing? If you’ve spent time researching Internet marketing, you may have read the widely-spread statistic that 97% of all Internet marketing initiatives fail. View Our Digital Services

View Full Story ~ 5 minutes read

Consumers Trust Online Reviews


Home Do Consumers Use Online Reviews? Today, it’s never been easier for individual consumers to voice their opinions about businesses. That means it’s never been easier for people to read those reviews, too. View Our Digital Services

View Full Story ~ 5 minutes read

7 Digital Marketing Strategies for Your Campaign


Home 7 Digital Marketing Strategies for Your Campaign In today’s online world, digital marketing is essential. No matter your industry or company size, it’s one of the best ways to grow your business. To build your company and revenue, however, […]

View Full Story ~ 26 minutes read

Should I Get a New Domain or Subdomain for a Subsidiary

Home Should I Get a New Domain or Subdomain for a Subsidiary? If you want to create a website for a subsidiary company, you have a big choice to make — do you create a brand new domain or add […]

Read Blog Post ~ 5 minutes read

Explore these resources for learning digital marketing now or keep reading!

For ongoing actionable advice on how to use digital marketing to drive revenue, sign up for Revenue Weekly, the newsletter trusted by more than 200,000 marketers!

What is digital marketing?

Digital marketing is the promotion of brands to connect with potential customers using forms of digital communication. Search engines, websites, social media, email, and mobile apps are all online marketing channels.

Companies are able to endorse goods, brands and services, heavily relying on digital means to research products.

Marketers can dig deep to find strategies that make an impact through engagement marketing — the method of forming meaningful interactions with potential and returning customers based on data accrued over time.

You can build brand awareness, become a leader in your industry, and place your business in a position that brings customers to make a purchase with digital marketing.

Types of digital marketing strategies

Internet marketing includes a number of strategies that can drive revenue, including:

Search engine optimization (SEO)

SEO is a marketing tool that allows websites to attract search engines. While optimizing web page content, the most important elements to consider are content quality, user engagement, mobile-friendliness, and the number and quality of inbound links.

Social media marketing

Social media marketing drives traffic and brand awareness by engaging people with discussion online through platforms such as Facebook, Twitter, Instagram, and LinkedIn.

Checking out engagement methods built into each platform can help you find if you’re reaching your audience. Direct purchase can be your goal for your social media marketing strategy. Still, you can also use social media to start dialogues with your audience.

Pay-per-click marketing (PPC)

PPC is when you post an ad on a platform and pay for it every time someone clicks on it.

People can see your ad once a spot is available on a search engine results page (SERP), and the engine fills the spot with an instant auction. Ad quality, keyword relevance, landing page quality, and the bid amount are the factors an algorithm prioritizes.

Content marketing

Content marketing is a strategy based on the distribution of relevant and valuable content to a target audience. The goal is to attract leads that convert into consumers through its free material.

Content marketing writers need to rank high in their search engine results and engage with people that will read the material, share it, and interact further with the brand.

Email marketing

Email marketing is simple: Send a message and hope your prospect opens it.

However, you need to make sure your emails are wanted by having an opt-in list that individualizes the content, states clearly what kind of emails the subscriber will receive, offers a clear unsubscribe button, and integrates traditional and promotional emails.

93% of WebFX customers are extremely satisfied with their digital marketing results.

“Working with WebFX, everything is very organized and strategic. We’re only a year into our partnership, and our expectations have definitely been met.”

View More Client Testimonials

The benefits of digital marketing

Digital marketing offers several benefits, such as its broad geographic reach, cost efficiency, quantifiable results, personalization, connection with customers, and conversions.


Broad geographic reach occurs when you post an ad online, people can see it no matter where they are located. Although you can limit your ad geographically, opting for a broad geographic reach makes it easy to grow your business’s market reach.

Cost efficiency

Cost efficiency is another benefit of digital marketing. You can reach a broader audience than traditional marketing and at a lower cost.


Internet marketing provides people with the ability to have quantifiable results that you can automatically track. With online marketing software and platforms, you can track the amount of desired conversions, such as email open rates, visits to your homepage, or direct purchases.


You can communicate with your customers in real-time, and they can communicate with you in real-time. Interactivity is advantageous for both you and your customers.

Conversions are easy and convenient with digital marketing because customers can take action immediately after viewing your ad or content. Even if customers can’t make a purchase right away, they can stay connected with you and give you a chance to interact with them further.

Learning digital marketing yourself vs. working with an agency

Not sure how or where to start with online marketing?

There are several factors to consider whether you should outsource your marketing or keep your marketing in-house. If you struggle to balance your company’s marketing strategy with the normal workload, you may want to consider Internet marketing.

These are three of the many benefits of working with a digital marketing agency.

You can save yourself time if you outsource your digital marketing efforts. Marketing can easily become a full-time job, so outsourcing can allow you to have more time to focus on other business tasks.

Additionally, partnering with a marketing agency gives your business access to a selection of marketing experts. You can get the expertise that comes from full-time marketers with diverse industry experiences. They know the latest industry tactics to deliver results.

Your business will have access to advanced marketing tools and analytics software that you would otherwise not have to use. Your business can review your marketing performance, convey ROI, determine which strategies perform faster, and more.

Our digital marketing campaigns impact the metrics that improve your bottom line.

See More Results

WebFX has driven the following results for clients:

$3 billion

In client revenue

7.8 million

Leads for our clients

5.2 million

Client phone calls

Drive revenue from digital marketing with WebFX

If you decide that outsourcing digital marketing is the right strategy for your business, reach out to us at WebFX. We are a full-service digital marketing agency that offers various services such as SEOPPCemail marketing, and social media management.

Contact us today to learn more about how our Internet marketing agency can help drive revenue for your business.