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Capturing interested prospects’ attention is the main way to get more bookings. If you run a vacation rental property, you need to find a way to generate leads. Leads help you gain more traffic and increase the likelihood of conversions and sales, increasing your revenue no matter your size or location.

Read on to learn more about the top lead generation for vacation rentals plus top strategies for how to generate more leads!

Or, if you’d like to get started immediately, contact one of our specialists to begin developing lead-generation strategies.

What are leads?

A lead is someone who could rent your vacation property. These people have shown interest in your offerings and given their names, email addresses, phone numbers, and locations by filling out a contact form or subscribing to your email list.

What is lead generation for vacation rentals?

Lead generation for vacation rentals is a digital marketing strategy that involves implementing various tactics and campaigns across marketing channels to encourage people to contact you to learn more about your vacation property.

How to generate vacation rental leads: 5 top strategies

Getting leads to your website is a task that can involve several moving parts. While there are numerous ways to generate leads and make sales, some of the most popular include the following.

  1. Use search engine optimization (SEO)
  2. Engage on social media
  3. Write blog posts
  4. Try pay-per-click (PPC) advertising
  5. Encourage more reviews and referrals

1. Use search engine optimization (SEO)

SEO is at the heart of lead generation. The higher you rank on the search engine results page (SERPs), the more likely you are to gain traffic and have leads coming to your website.

The SEO process has numerous components, ranging from content marketing to keyword research, and local SEO. Local SEO is one of the most crucial facets of SEO for vacation rentals.

Ranking for keywords used by people all over the world can be difficult. Consider how many companies compete for “vacation rentals” globally.

Local SEO involves implementing strategies to rank for local keywords — like “cabin vacation rentals in Bushkill Falls, Pennsylvania.” That’s a local and long-tail keyword, making it much easier to rank for than a general term.

local SEO search results

Another part of local SEO would be setting up your Google My Business page. Having your location, contact information, pricing, amenities, hours, and any other relevant information makes it easier for a lead to trust you and make the conversion.

2. Engage on social media

You can use social media like Facebook, Instagram, Twitter, and TikTok to reach your leads. Determine which platforms your target audience use. A general rule of thumb is that younger generations move toward apps like TikTok and Instagram, whereas older people prefer Facebook.

Once you establish the best site, you can create a page that entices leads and allows you to engage with your audience. Social media is an excellent place to share more about your rental, including high-resolution pictures or video tours.

Ocean City vacation rental social media page

You could also use social media to post customer testimonials to help boost your brand’s reputation. General educational or informative travel content is also a great way to capture leads.

3. Write blog posts

Blog posts are one of the core components of content marketing. An informative blog will help bring leads to your site as they search for vacation rentals. 

You’ll want to figure out what kind of questions your target audience asks. One example would be a vacation rental with amenities in a specific location. They might put a question into Google like, “What vacation rentals have the most amenities in Flagstaff, Arizona?”

To optimize this search, you could write a blog post about what to look for in a vacation rental or the best amenities. Talk primarily about amenities available at your rental — a pool, beach access, pet-friendly options, and more.

New leads are not necessarily looking to book right away. These individuals only want the facts. However, a lead looking up a search like the above example might be further down the marketing funnel, meaning a call-to-action might be appropriate to encourage them to convert.

4. Try pay-per-click (PPC) advertising

While keywords and SEO are helpful, earning higher spots in the SERPs takes time. While you work on ranking closer to the top of the list, PPC advertising will help.

With PPC advertising, you choose a keyword or phrase and make a bid. An ad for your website — which will look similar to a regular SERP listing aside from the disclosed “sponsored” symbol — will appear when someone searches for it. You only pay when a user clicks on the link.

PPC ads for vacation rental search

5. Encourage more reviews and referrals

Word-of-mouth is still one of the most powerful tools any business owner can use, including vacation rental property managers. While organic referrals and reviews are beneficial, it’s also acceptable to outright ask for them.

Ask your guests to leave a review of their stay on your property. There are often numerous ways they can do this with vacation rentals — your website, the hosting service like Airbnb or Vrbo, or sites like TripAdvisor.

Vacation rental booking reviews

You can also ask clients to refer your rental to their fellow travelers. While some might recommend your stay to others to be nice, you will increase your chances by incentivizing referrals. For example, you could offer a promotion where guests get a percentage off their next stay when they share their experience. 

37% of marketers say that generating high-quality leads was one of their biggest challenges.

We want to decrease that percentage.

WebFX can help you generate high-quality leads with a customized marketing strategy.

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Contact WebFX to improve your lead generation today

To get more people to rent your property, you need more leads. Following these examples will help you generate more traffic and make conversions. 

If you need help with this process, the WebFX team is ready to assist. We offer several lead generation services, including SEO, copywriting, keyword research, and site optimization.

Start generating more leads with world-class digital marketing strategies from WebFX. Call 888-601-5359 or contact us online to speak with a specialist!

We Drive Results for Vacation Rental Companies

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  • Renowned for our communication and transparency

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